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Workshop & Event Schedule April 

Tuesday April 9, 2013 from 5:00 PM to 8:00 PM EDT

ITT Technical Institute , 700 W Hillsboro Blvd, Deerfield Beach, FL 33441


Make sure all your efforts to build your company evolve into a valuable brand  


 Building a successful and profitable is the first order of business.

As your company moves forward you should understand how to build the name, reputation, culture, into a sustainable brand so that when people seen your name or logo it means something to them.

A strong local brand can do a lot for you:

  • It helps get more customers. They have heard of you.
  • It can take the pressure off pricing. Customers perceive better value
  • It attracts stronger employees
  • It is easier to get financing
  • Other businesses with more readily make referrals to you
  • A strong brand adds additional value to a company in a sales or merger situation

This workshop takes you through the basics of how to start building a brand. 

Learn how to organize the things you do every day to build an ever strengthening image and perception of your company. 

This interactive workshop will lead you through articulating how you want your business to be viewed by others and what steps to take to constantly build towards that image. There are some basic but important moves that you must make to make it all come together. Learn how.


Featured Speaker: Justiana Ajusma


Click Here to Register


Workshop fees: $30/person Advance Registration / $40/person at the doors

Please Note:  PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.



Wednesday April 10, 2013 at 1:00 PM
Keiser University , 1500 NW 49th St, Fort Lauderdale, FL 33309 
Tools, Tactics & Techniques for Success 
Social Media
Consider that during Barack Obama's rise to the White House, he garnered 5 million fans on social media and 5.4 million clicked on an "I voted for Obama" Facebook button. Most importantly, this resulted in 3 million online donors contributing $500 million in fundraising.

Gary Vaynerchuk grew his family wine business from $4 million to $50 million using social media.


These are just two examples of the power of social media that demonstrate it is much more than broadcasting what you are having for lunch.  Let us show you how to use social media sites such as Facebook, Twitter, and Linked In to build brand awareness, drive traffic to your website, and increase sales.

Join us for an informative and interactive workshop that will cover the following topics:

  • What is social media?
  • What are the leading social media sites and tools that I can use to grow my business?
  • How do I begin using the leading social media sites and tools?
  • How do I develop a social media strategy that will produce results?

We review Twitter, LinkedIn, Facebook, YouTube, and many others social media sites and discuss which might be applicable to your business. Learn what work best in different situations. If you are going to blog or tweet, what should your message to your followers be? How often should you do it? Should your business have a Facebook Page? Lots of questions are answered with this workshop.


Presenter:  Michael Paim.  


Click here to register


Workshop fee: 
$30/person Advance Registration / $40/person at the doors

Please Note:  PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.



Wednesday April 10, 2013 at 1:00 PM
Keiser University , 1500 NW 49th St, Fort Lauderdale, FL 33309 
The 3 P's of Powerful Presentations 
Presentation Snowman

The most effective executives, business owners, employees, entrepreneurs and individuals know that a key factor to success is the ability to influence others.  To engage them, to enroll them, to inspire them to embrace your point of view. The ability to articulate your idea, your message, your product or service is the key to getting everything you want in life.  People who are good at influencing others easily attract success. 

Whether you're speaking to one person or to 100 people, you want to deliver your message powerfully. In this fun, interactive workshop with public speaking expert, Trish Carr, you'll learn how to create engaging, influential presentations so that you reach your goals and get the results you want. And Trish will show you how to build your confidence and overcome those public speaking jitters and go from anxious to awesome with the highly guarded secrets of skillful, savvy speakers.  

In this HANDS-ON WORKSHOP you will learn:

  • The 3-Step Success Process to Powerful Presentations  
  • "Power" Techniques to Demolish Your Fears
  • Secrets to a Compelling Close
  • And "Real Life" Practice and Valuable Feedback

Presenter: Trish Carr


Click here to Register


Workshop fees: $30/person Advance Registration / $40/person at the doors

Please Note:  PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.



Dive into Entrepreneur Success!  


Friday, April 12th, 2012.  7:30 AM - 2:30 PM  

Where: Westin Diplomat Resort & Spa, Hollywood, FL

Attend our 2013 workshops and get empowered:  

 Joins us for a day of expo, networking, seminars, forums and awards  

  •  Gateway to the Americas- Importing & Exporting; Marketing
  •  Understanding & Securing Venture Capital and Angel Investors
  •  Social Entrepreneurship
  •  Work / Life Integration while Growing Your Business   

Join the conversation and learn how to take your business to the next level.


When: April 12, 2013  7:30am-2:30pm

Where:Westin Diplomat Resort & Spa, Hollywood, FL

What:American Dreamer Awards & Conversation Breakfast * Workshops 

* Business Marketplace (40+ booths)  * Forums: Financing Your Dream Diversity Supplier, Emerging Entrepreneur * Keynote Speaker Lunch * Great Networking 500+ attendees *Real-life advice from successful entrepreneurs 


For more information and to REGISTER please visit: 



Tuesday, April 16 2013, 5:00 - 8:00 PM
Nova Southeastern University, 3301 College Avenue, CarlDeSantis Building,
Room 1053, Fort Lauderdale, FL 33314

Learn the ropes & what is available for you and your employees


Employees usually want health care benefits from the business they work for. Companies that can afford to provide it usually have access to better candidates to add to their teams. Being able to access health care for you and your employees is a big plus. The issue has always been the costs and the availability of programs for small businesses.

 The landscape has changed in the past few years and is still changing. Attend this workshop and learn about what is going on in this field and how it can positively impact your business. Learn about the health care changes for businesses and:

  • Who is covered. Who is excluded.
  • Heath care provisions changes already in place
  • Health care provisions that are scheduled to happen
  • Tax credits that will benefit small businesses with fewer than 10 employees who offer medical coverage
  • Mandates that will impact businesses or employees of businesses with more than of fewer than 50 employees
  • Tax penalties that will be in place for employers and employees who do not offer or have medical coverage
  • The benefits and challenges to small businesses of these changes
  • Guidelines for shopping for medical insurance 
The presenter: Matthew Stein

Workshop fees: $30/person Advance Registration / $40/person at the doors

Please Note: PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door. Click here to Register. 

 Click here to Register


Negotiating for Success 


Wednesday, April 17th, 2013.  5:00 - 8:00 PM  

Where: Keiser University, 1500 Northwest 49th St, Fort Lauderdale, FL 33309 


Negotiation in business assumes that both parties want to agree more than they want to disagree.


Business involves coming to agreement with many different people - employees, customers, suppliers, landlords - in different ways - contracts, leases, purchase orders, employment agreements, etc. You need them. They need you. Working out how you will do business together what business is about.


The negotiating workshop deals with how to obtain what you need in business agreements to be successful. The key areas covered are:  



  • How negotiation impacts sales results.
  • Links between negotiation, communication, goal-setting,  and the sales process.
  • Enhance negotiation results by using core skills.
  • Prepare the three-tiered goal analysis for negotiable issues.
  • Develop negotiation strategies based on opportunity and buying behavior.
  • Identify and apply bargaining techniques.

Learn how to handle discussions, interactions, and negotiations to get what you need to be successful at this dynamic session


: Debbie Boston, MBA,  

Click here to learn more & to Register.


Workshop fees: $30/person Advance Registration / $40/person at the doors
Please Note: PayPal or credit card accepted with advanced registration. Click on "PayPal" on the registration page to get to the credit card choice. Cash, credit cards or checks accepted at the door.                                  

Wednesday, April 17, 2012 5:00 - 8:00 PM
Keiser University, 1500 Northwest 49th St, Ft Lauderdale, FL 33309

Keep track of what is going on...this is not just an accounting tool, it can help you run your business

QUickbooks logo

 All you need to know about managing customers, selling goods & services, recording expenses, and creating reports. This workshops can help you before using QuickBooks to avoid common mistakes and potentially wasted effort and time. If you already have QuickBooks, learn the basics: invoice customers, track receivables and receive payments, enter and pay vendor bills, receive and monitor inventory, reconcile accounts, and prepare financial statements.

  • Learn to set up a company
  • Learn to work with lists
  • Learn to set up inventory
  • Learn to sell your product
  • Learn to invoice for services
  • Learn to work with bank accounts
  • Learn to process payments
  • Learn to enter and pay bills
  • Learn to use the EasyStep Interview
  • Learn to use online banking
  • Learn to share files with an accountant

You are welcome to bring your laptop to follow along with the presentation. Individual questions about QuickBooks will be answered before and after the presentation.  

Featured Speaker: Judy K. Sander

Workshop fee: $30/per person advance registration via Paypal. $40/per person at the door.
PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door. 

Click here to Register

Guerrilla Marketing

Wednesday April 17, 2013, 5:00 PM - 8:00 PM

Where: Keiser University 
1500 Northwest 49th St, Fort Lauderdale, FL 33309  


   Arm yourself with the weapons you need to get maximum results with a minimal marketing budget.


Guerrilla Marketing BalletThis lively workshop will provide you with the necessary arsenal to develop creative marketing tactics using energy, imagination and limited resources. Learn the fundamentals of guerrilla marketing and how to effectively apply them to your business.


What you can expect to learn during your guerrilla marketing basic training:
  • What "guerrilla marketing" actually means
  • How to develop easy and inexpensive marketing strategies for your business
  • The importance of zeroing in on your target audience and ways to engage them
  • How to turn common sense into common practice
  • Ways to leverage your business community to create marketing opportunities
  • Cost-effective marketing methods that you can start using tomorrow

Plan to get in the trenches during this interactive workshop where you will be encouraged to join the conversation, participate in hands-on activities and exchange ideas.


Featured Speaker: Jody Rafkind


Workshop fees: $30/person Advance Registration / $40/person at the doors.
Payments by credit card, check or cash accepted at the door



Please join Congresswoman Debbie Wasserman Schultz as she hosts her annual Small Business Workshop:

Small Business Workshop
Saturday, April 20, 2013 10 am - 3 pm
Broward County Convention Center, 1950 Eisenhower Blvd., Ft Lauderdale
DebbieWS 2013
  • Web Marketing/Social Media: maximize Internet marketing.
  • Facts on Business Finance: how to access capital for your business.
  • Workforce Assistance: learn how to recruit and retain employees.
  • Successful Marketing: tools to enhance your marketing skills.
  • Successful Sales Tactics: proven business development techniques.
  • Exporting: get assistance with exporting your products and services.
  • Taxes/IRS: how new tax provisions will affect small businesses.
  • Starting a Business: learn the steps to starting your own business.
  • Doing Business with your County: Broward and Miami-Dade.
  • Government Contracting: guidance through the bidding process.




Please pre-register online at 

For additional information please call 954-437-3936.



Fred P. Hochberg

Chairman and President, Export-Import Bank of the United States


Registration 9 am - 10 am, Workshop 10 am - 3 pm. 



Tuesday April 23, 2013 from 5:00 PM to 8:00 PM
Nova Southeastern University, 3301 College Avenue, Carl DeSantis Building
Room 1053, Fort Lauderdale, FL 33314
Create your total online presence and take your business to the next level
Construction Tools

If the pace of change of marketing online seems to be moving faster than you can keep up, you're not alone.

And yet, a recent survey by the folks at ComScore suggests that as high as 92% of consumers and businesses in the market for products or services turn online first to source and engage local businesses.

So, if you're not focused on creating a total web presence, one that gives you a distinct competitive advantage in the marketplace, your business won't survive long in the marketing world as we know it today.    During the Workshop we'll cover these 7 steps:

  1. Content Platform - 
  2. Organic SEO 
  3. Email Marketing
  4. Social Media Marketing 
  5. Online Advertising 
  6. Mobile and Location 
  7. Analytics and Conversion 

Everyone who attends the Workshop will get an 'inventory' of their website. What they're already doing and how to make it more effective and then a plan for amplifying it.  In addition, everyone receives  a copy of the "7 Essential Stages of a Total Online Presence" eBook as a reference to the material presented.


Presenter: Rosie Taylor  

Click here to learn more & to Register.


Workshop fees: $30/person Advance Registration / $40/person at the doors
Please Note: PayPal or credit card accepted with advanced registration. Click on "PayPal" on the registration page to get to the credit card choice. Cash, credit cards or checks accepted at the door.     



Wednesday April 24, 2013 from 10:00 AM to 1:00 PM EDT 

WhereNova Southeastern University, 3100 Ray Ferraro Jr Blvd, 
Alvin Sherman Library, 2nd Floor Gallery, Ft Lauderdale, FL 33314 
SBA logo

The U.S. Small Business Administration, AARP and SCORE will team up April 24th to host the second National Encore Entrepreneur Mentor Day. The event is targeted at entrepreneurs over the age of 50 to match these "encore entrepreneurs" with successful business owners and community leaders for advice and assistance. 

With one in four individuals ages 44 to 70 interested in becoming entrepreneurs, and 63 percent of Americans planning to work during retirement, small business ownership is a good option. Small business owners with long-term counselors see bigger sales, hire more workers and last longer. SBA, AARP, and SCORE will provide the training and mentoring services older entrepreneurs need to successfully start and grow businesses and create jobs.

There are as many reasons for starting a small business as there are Americans reaching retirement age.  Corporate layoffs, the need for supplemental income, and a desire for a more flexible lifestyle can all play a part.  Advanced technology is leveling the playing field for small businesses, and many individuals approaching retirement are not able to realize their personal ambition to be the boss and reap the rewards.  One in four Americans between age 44 and 70 is interested in starting a business or non-profit venture in the next five to 10 years.  Nearly half of theses aspiring entrepreneurs reported a desire to be "Encore Entrepreneurs," starting a business with a positive social impact.  If this sounds like you or someone you know, the SBA and its resource partners can help you find fulfillment in your later years through your own small business opportunity.

Owning your own small business can be an exciting change of pace, as well as a terrific way to stay engaged and productive.  As a workforce veteran, you bring a great deal to the table: maturity, strong finances, and a wide network of professional contacts and associates.  Whether you're interested in starting a side business right now or intend to wait until retirement, now is the time to explore the possibilities - starting a business, or buying a franchise.

Join SCORE & the SBA on Wednesday, April 24th, 2013 at the Alvin Sherman Library at Nova Southeastern University, 3100 Ray Ferraro Jr. Drive, Davie, Florida from 10:00 AM - 1:00 PM. Attendees will learn about the support and resources available to them locally There will be a panel of encore entrepreneur mentors to share their stories and experience with the audience. The panel will be followed by audience questions and answers and the opportunity to speak directly with counselors on hand.


Click here to Register 

Wednesday April 24, 2013  5:00- 8:00 PM
Keiser University, 1500 Northwest 49th St, Ft Lauderdale, FL 33309 
American Flag The Federal Government spends large amounts of money in almost every community. Many of those dollars go to local businesses that provide needed goods and services that the government needs on a local basis. Government agencies located in or near your community might also be responsible for buying goods and services to used across the country or around the world.Figuring out how to deal with the bureaucracy is a challenge that many small business owners cannot overcome.  You can with guidance from this workshop.Federal government business can be a source of long term, steady, and dependable revenue and invoices must be paid in 30 days - it's the law!This workshop will give you a solid understanding of how to find the government purchases that fit your business. Learn how to identify the right person who controls that purchasing and the steps required to become an authorized supplier.Once you understand how to get the door open business men and women usually find many opportunities that fit their company's product or service lines.The workshop leader has many years of experience in this field and brings a wealth of practical information to the table. You will walk away knowing how to start on the road to getting government business:
  • Learn the steps to obtain a CADGE # & a DUN #
  • Learn how to be designated as a "small business vendor"
  • Learn how to get listed in the gov't purchasing directories
  • Learn about the $150,000 blocks of business that must go to small businesses

Don't miss the opportunity to add revenue to your business. The government offices contract work out to all kinds of small businesses - accountants, lawyers, auto repair, health care, cleaning services, landscaping, office supplies, equipment rental... The list goes on.


Presenter: Chip Ellis
Click here to Register.

Workshop fees: $30/person Advance Registration / $40/person at the doors

Please Note:  PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.

Wednesday April 24, 2013  5:00 - 8:00 PM
Keiser University, 1500 NW 49th S,tFt Lauderdale, FL 33309  
Effectively utilize PC and Mobile-Based Technologies to increase customer transactions & business profits...
iPhone & iPad

If you are like most businesses you are constantly looking for more customers and increased profits. Depending on your level of technical skills you are either using what would be considered old forms of marketing or perhaps current digital tools but with little or no success. 


Even the businesses that have initially used the Internet to increase awareness of their brand, surely at some time expected this increased awareness to equate to greater earnings. 

The workshop is designed to provide you with Interactive & Relationship Building Tools that can have an immediate positive impact on your business. As you effectively engage prospective and existing customers you will develop more positive relationships and see an increase in your daily transactions. 

To help increase your bottom line you are going to learn how you can: 

1. Attract potential customers and identify those who are more likely to utilize your services or buy your products before you spend time dealing with them directly. 

2. Make your promotions interactive. Provide customers with quality information in a personalized and yet automated format. 

3. Reach customers when they are more likely to buy and motivate them to become loyal buying "regulars". 

4. Improve customer service and satisfaction and eliminate time wasted dealing with the same ongoing questions and problems. 

5. Increase your profits almost immediately and obtain an on-going increase in revenue by effectively dealing with your customer base.


Presenter: Steve Fleisch 


Click here to register. 


Workshop fees: $30/person Advance Registration / $40/person at the doors Please Note PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.


Thinking of Owning a Business?


Workshop is repeated every Saturday at venues across Broward County: 

4/6 Westside Regional Library (Plantation, 4/13 Southwest Regional Library (Pembroke Pines), 4/20 Northwest Regional Library (Coral Springs), 4/27 Percy White Library (Deerfield Beach). Always 10:15 AM - 1:30 PM. 

Open 2

Having an idea for a business is a start. SCORE can help you work through whether it's enough to launch a business and if being a business owner will suit you.


We discuss what is involved in being a business owner. Many people think it will be great not to have a boss. Think again. You won't have a boss but you will have a lot of people telling you what you should be doing - your customers, suppliers, creditors, investors, government officials, attorneys, accountants.  You might look back at the good old days when only one person told you what to do.


There are a lot of positives to owning your own business. Make sure you have a good enough understanding of what is involved. Came to the workshop and go through: 

  • Myths & realities of entrepreneurship
  • Do you have what it takes?
  • Different types of businesses
  • Components of business ownership
  • Making it legal
  • Business plan basics

Click here to learn more & to Register 


Admission: Free                                     

Broward SCORE
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Our mission is to help entrepreneurs and small business owners start, develop, and grow businesses through one-on-one mentoring and business training workshops.


Contact us at:  www.broward,
299 E Broward Blvd, Ft Lauderdale



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Brought to you by SCORE, America's free and confidential source of small business mentoring and coaching. SCORE is a nonprofit association of more than 13,000 volunteer business experts. SCORE offers free mentoring and low-cost workshops nationwide. A resource partner with the U.S. Small Business Administration, SCORE has helped more than 9 million small business clients since 1964.

Call 1-800-634-0245 for the SCORE office near you or visit online at SCORE.

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