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AWCNJ Newsletter for Members and Friends
November 2014 
Marketing Expert Karl Stearns

Kicks Off AWCNJ's Programming

Drawing on his successful marketing career, Karl M. Stearns, president of KMS Marketing Solutions, offered pointers for creating an effective marketing campaign using social media and e-mail, during AWCNJ's Fall Kickoff.


In 2008, just 10% of small businesses were using social media, he said. By 2013, 87% of small businesses included social media in their marketing.


"Engagement is the new word of mouth," he said, emphasizing the need for organizations to find their community and make it easy for people to find them. "Marketing is all about getting a response, so your campaign should push content that will pull a response," he said.


Karl Stearns outlines elements of effective e-mail marketing.


Responses to content can be likes, shares and comments. Entertain and invite conversation by asking questions or sharing images and video, Stearns explained. Be useful and informative by sharing your own hints and tips or curating content. Tell people about your business or organization and elicit their response with a call to action without asking them to "buy now."

To illustrate the importance of engaging the community through social networks, Stearns cited some impressive statistics:

  • 75% of people rely on social networks to make a purchase decision;
  • 55% of customers share their purchases on social networks;
  • 68% of people want to learn more about a charity if their friends post about it online (an excellent reason to partner your business with a cause or charity).
"You have to reach people when they are most likely to respond," he said, emphasizing the importance of knowing who you are targeting with your marketing campaign, and using the vehicle that will help you achieve your
Laurel Bernstein, Linda Trignano, Barb Keefe and Carla Capizzi attended AWCNJ's Fall 2014 Kickoff with Karl M. Stearns.
Reminder:  AWCNJ Fall Membership Drive Ends on November 15th!  
Save Big During AWC's Membership Drive!

You still have time to take part in our fall membership drive! If you're not a member yet, now is the best time to join AWCNJ with an opportunity to save $70 (we're waiving the $50 application fee and $20 NJ chapter fee).


Click here to learn more about the benefits of joining AWCNJ. To join, make sure you select AWCNJ as your local chapter.


If you're already a member of AWCNJ, then you know what a great professional organization it is. Please spread the word to your colleagues and friends, especially right now. There are also referral incentives for members too!


AWC National Offering One Hour Live Webinars

Know to Grow and Speed Mentoring




These one-hour, quick-hitting, power-packed live webinars are designed with your diverse communication development needs AND your busy schedule in mind!  All events are offered FREE TO AWC MEMBERS.

  • KNOW TO GROW events focus on hot topics in our field and skill development. The sessions leverage the knowledge and experience of AWC members who have unique or deep expertise in their area of the communication field.
  • SPEED MENTORING events focus on career development and advancement. The sessions leverage the career depth and perspectives of AWC members who have moved into advanced areas of their organization, field, or business ownership.

Each session includes a communications expert discussing tips and tools you need for your job, followed by open Q & A with participants. You'll also be able to submit questions in advance!

Thurs., Nov. 6, 1 p.m. ET - Michelle Maggs, Exec. VP and Seattle Practice Director - Weber Shandwick.
Looking to Expand Your Professional Horizons?

The AWCNJ Board Is Looking for You 


AWCNJ has several openings on the Board:  Membership, Corporate Relations, and Secretary.


Why should you consider joining the AWCNJ Board?


Board membership can help you grow as a professional by developing or strengthening your leadership and planning skills. It raises your professional profile while expanding your networking opportunities. You gain the satisfaction that comes from contributing your time and talents to an outstanding group made up of professional women like yourself. Best of all, you'll get to know your fellow AWCNJ members better and will forge lasting professional and personal relationships.


If you're a member in good standing and would like to become more actively involved by making a two-year commitment as a Board member, contact us at

AWCNJ Walks in Support of the American Heart Association

Team AWCNJ raises more than $500 for the cause

For the second consecutive year, AWCNJ took part in the Essex  

County Heart Walk in support of the American Heart Association.   


AWCNJ Members Yvette Bigornia and Fran Hopkins represented AWCNJ, walking the three-mile course at the Roseland campus of ADP on October 26. The team has raised $530 to date for the AHA.



Through the end of November, you can still donate to this wonderful cause in the name of AWCNJ. Please click here for more information and to donate.  


Fran Hopkins places a carnation in remembrance of those who, like her late husband, John, succumbed to heart disease. 
Share your expertise with AWCNJ Members!  

Want to enhance your standing as a subject matter expert? AWCNJ wants to hear from you.

AWCNJ is looking for speakers to lead an online, interactive discussion -  for members only. We will be using technologies such as Google + Hangout, Twitter chat, and Skype. 

In addition to helping fellow members grow professionally, you will boost your reputation as a leader in the field, without leaving the comfort of home!

Please contact Linda Trignano or Barb Keefe at if you would like to share your knowledge with an audience eager to learn.
AWCNJ Members are Out and About
Does your LinkedIn profile need a makeover?

On Thursday, November 20, Linda Trignano will lead a workshop at a meeting of the Association of Women in Computing NNJ, "How to Get the Most Out of LinkedIn."

Members of AWCNJ are welcome, space permitting, to attend the workshop. Cost is $20, which includes a pizza dinner at 6 p.m., followed by the workshop from 7 to 9 p.m.

This "hands-on" workshop will provide you with immediate, actionable tips on how to advance your career through LinkedIn. Both novice and intermediate users of LinkedIn will have an opportunity to better:

To register for the event, click here.

Do you have news that you want to share? Let us know. Submit your news to us at
AWCNJ Fall 2014 Newsletter
AWCNJ Fall Kickoff
AWCNJ Membership Special
Know to Grow and Speed Mentoring
The AWCNJ Board Is Looking for You
AWCNJ Walks in Support of the American Heart Association
We're Looking for Speakers!
Members Out and About
Membership Drive: September 15-November 15

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