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Location
Advanced Thin Films
Upstairs Conference Room
5733 Central Avenue
Boulder, CO 80301
Link to Location
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CPIA is a not-for-profit member organization of industrial, educational, and governmental entities that develop and/or utilize photonics technologies.
Our Mission is to promote the photonics industry both within and outside the state of Colorado and to enhance the profitability of our members.
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"Why High Tech Salespeople Fail...
and what to do about it"
Today's technology salespeople face unique challenges in a complex and hyper-competitive marketplace. This interactive workshop will present new solutions and tactics to effectively deal with these challenges.
This workshop is for technology leaders and managers who are facing issues like:
- They spend a lot on marketing lead-generation, but have concerns their people aren't converting a higher percentage of those leads to sales calls, demos / proposals.
- Have tech-savvy salespeople who struggle with the sales skills necessary to close deals so closing ratio suffers.
- Have a strong value proposition, but are frustrated with salespeople defaulting to price vs. selling value and are knowledgeable product or "subject matter experts", but sometimes end up becoming unpaid consultants, getting 'used' for their proposals, quotes or demos without any kind of firm commitment from the prospect.
This practical workshop will arm participants with useful tools to take control of the selling process with more favorable outcomes and a dramatically reduced selling cycle.
About the speaker:
Sandler Training has been one of the world's leading sales training companies over the past 45 years with 250 offices in 30 countries around the world. Bob Bolak is President & CEO of Sandler Training in NW Denver and brings two and half decades of leadership, management and sales experience to the table, with a consistent track record of double and triple digit revenue and profit increases. Sandler Training has authored over a dozen books on effective leadership, management, customer service and sales. Bob Bolak is author of the regular column in BizWest: 'Sales Smarts.' Bob can be reached at (303) 376-6165 or by email.
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It is the goal of CPIA to offer technical courses and seminars that help optics and photonics companies train employees and increase productivity. If you have a specific suggestion for a course needed by your employees, please recommend it to CPIA (cpia@coloradophotonics.org).
CPIA mailing address:
Colorado Photonics Industry Assn.
P O Box 700, Boulder, CO 80306
Karen Eye, Administrator
303-834-1022
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