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 CRAFT Sponsored Education at NY NOW
CRAFT Power Hour: Getting Down to Business: Social Media Demystified
Saturday, August 16, 2:30PM - 3:30PM, 1C04
Graduate from social media posting to social media marketing! Join noted branding/marketing strategist Petia Bradshaw for an overview of platforms proven to gain visibility, develop relationships and drive sales and response. Learn how to create good content for your campaigns and to accomplish your goals through best practices and time management.
CRAFT Power Hour: Success Secrets for Email Marketing Campaigns
Sunday, August 17, 2:30PM - 3:30PM, Javits Center, 1C04
Email marketing produces results, increases revenue and builds customer loyalty... but what makes an email marketing campaign successful? Join Karyn Greenstreet, president of The Success Alliance™, for an overview of key elements - broadcasts, list building and social media - that will get your audience to open, read and respond to your email.
CRAFT Power Hour: A Realistic Approach to Blogging & Content Marketing
Monday, August 18, 10:30AM-11:30AM, 1C04
Good content is key to online marketing, but where do you find the time and ideas for blogging? Join Jennifer Cario of Sugarspun Marketing and learn how to make your content go further and work harder by using blogs to increase traffic and conversions without adding hours of development time.
CRAFT Power Hour: Change Your Business Life - From "Winging It" to "Winning It"
Monday, August 18, 2:30PM-3:30PM, 1C04
Want to stop "winging it" and find a better way? Reframe the way you work to create predictable, profitable changes in your business! Retailer Cari Luchau of c.lizzy's (Fargo, ND) will explain how to reset your focus points and harness the power of the "why" factor, not only to experience a more controlled working life, but also a personal life to celebrate, and a renewed sense of success.
CRAFT Power Hour: Dig Deep with Pinterest
Tuesday, August 19, 10:30AM-11:30AM, 1C04
Take Pinterest to the next level! Join Jennifer Cario, author of "Pinterest Marketing: An Hour a Day," and learn how to leverage Pinterest as a powerful tool for sales, brand building and customer insight. Subjects will include use of Rich Pins to drive latent sales, user analysis to improve offerings and develop enriched content marketing.
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