Welcome to Jill Singer Graphics Portfolio Spotlight This week's spotlight is for a community event that recurs yearly and celebrates the importance of philanthropy. Last year I created the branding for Philanthropy in Action, which included the event logo, fonts and a color scheme to be used and repeated each year. This year's invitation used the same familiar elements in a slightly different way.
"Jill has worked on several events that I've coordinated. She has always given her upmost attention and genuine commitment to the overall success of each event. Her vivid imagination, effective use of color and dynamic marketing ideas have produced sponsors, donations, journal pages and high attendance at these events. I look forward to working with her again!" Kaye A. Jackson, Event and Organizational Consultant
A Question for You: Does your business have effective branding? Is it recognizable on it's own?
Tip of the Day: Branding can be applied to businesses, products, events and even people. Consumers and clients will gravitate towards what is familiar first. A branding logo can be a symbol (Nike, Apple); it can be a logotype (Coca Cola, FedEx) or it can combine the wording or initials with a symbol (BMW, NBC). If designed effectively, all can be equally powerful.
As always... Market Like You Mean It Jill |
