Like most people I know, my brand has undergone several transitions as my career has evolved -- from digital music exec to consultant to talent producer to celebrity wrangler to thought leader to radio show host to best-selling author, and definitely to my newest spoke on the wheel, in my current role as Trusted Advisor. 

 

As an entrepreneur or business owner or stakeholder, you undoubtedly understand the importance of having a strong network. What many people don't understand is that it's not always who you know, but what you do with those connections, that matters.

 

Throughout my career, my extensive network in Silicon Valley has allowed me to create introductions for startups seeking funding for their ventures and secure celebrities like Jerry Seinfeld for corporate events. But I haven't done this by connecting with a bunch of random people on LinkedIn or Facebook; I've nurtured these relationships through the power of reciprocal networking in entertainment (from musicians and celebs to media execs and chairmen of film studios).  

 

...  To read my entire article on LinkedIn, please click here: SuperConnecting

 

Best, Kelli 

 

PS: Please feel free to send in questions or topics to be covered in the Mentoring Corner, or in my column in Inc. Magazine or on LinkedIn.  

Where to find Kelli  
 
 

Moderator: Marketing Primetime Hollywood Content - Using Twitter, Facebook, Smartphone and Tablets

 

 

In the Media