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Apple's Best Practices - A Webinar Just for You
As you may already know, as of Monday, Apple Inc., became the most valuable company in the world. How does that happen? And more importantly, can we replicate it in other companies?
In just a few short weeks, I will offer an exclusive Webinar on incorporating Apple's 12 best practices to enhance your business, client experiences, and personal brand.
As we know, Apple is a global leader in creating an environment around achieving powerful goals, and boiling down how they became THE company to model, after experiencing one of the most well documented crashes in history, is an absolute MUST do for anyone in business today. Companies like Apple Inc. come along once in a lifetime. They change things in huge ways. The impact of Apple has literally shifted how the global community communicates, creates and catalogs everything around it. How does that happen? How does a great inventor give birth to an even greater company - a company that (hopefully) will continue to see into the future and develop tools we didn't even imagine before?
To hold your space at this exclusive webinar, sign up immediately at www.appleinsidersecrets.com.
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A Note from Kelli
The last few weeks have been a whirlwind for me. I celebrated turning 50 with the completion of my insider's story about what happened during the dark days at apple and outlining the very uncommon "best practices" that came out of that time - making Apple the spectacular success and global leader that it is today. Last Monday was the culmination of both of those celebrations - ending my 50th birthday weekend with friends from all corners of the country with an intimate, glowing reception to celebrate the bestseller campaign for "The Magic and Moxie of Apple."
Those of us at the soiree at the Capital Club included a handful of amazing fellow Apple alums, as well as some of my present-day clients (like Eventfinda - more about them below), colleagues, and friends.
Spending many years as an ambassador between music and technology has created many decades-long friendships, and one of those amazing musicians that I've been blessed to call my friend is Freddy Clarke (leader of Wobbly World). Freddy shared his mind-blowing Flaminco guitar with us, along with his most recent hit, "iPhone Therefore I am." You can see more of Freddy and wobbly World here.
I just wanted to extend a special thanks to the wonderful friends and associates who sponsored the party on my behalf - it was definitely the beautiful culmination of a wonderful few days - and a marvelous life journey so far.
Kelli Richards, President and CEO, The All Access Group, LLC
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 We did it! Another Amazon Bestseller!!
My recent bestseller, "The Magic and Moxie of Apple - An Insider's View," is my invitation to peek behind the curtain and closely examine the best practices of Apple. Of course, these practices are an asset to ANY progressive company or forward-thinking individual who can employ them in their own brand, team development and product path to enhance their results.
I definitely still welcome your Amazon reviews of the eBook at www.bit.ly/TheMagicAndMoxie
PS: For those of you who inquired, the audiobook and hard copy of "The Magic and Moxie of Apple - An Insider's View" will both be available on Amazon shortly after Labor Day. The eBook is also available NOW in the following formats:
iBookStore: http://itunes.apple.com/book/id543952406?mt=11
Reader Store: http://ebookstore.sony.com/ebook/kelli-richards/the-magic-and-moxie-of-apple-an-insider-s-view/_/R-400000000000000747718
Barnes & Noble: http://www.barnesandnoble.com/w/the-magic-and-moxie-of-apple-an-insiders-view-kelli-richards/1112212792
LisiSoft: http://books.lisisoft.com/book/278679-magic-moxie-apple-insiders.html
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Kelli's Picks!
Resources
EventFinda distinguishes itself from the competition by not only being a place to buy and sell tickets to events but also syndicates and shares content, as well as offering a path to discover more events and interesting entertainment coming to your area... [Read More...]
CD Baby is an online distributor of independent music. But they're not just any online distributor they're actually the largest online distributor of independent music in the world. Since their start-up in 1998 and mega distribution giant success, CD Baby has paid out over $200 million to artists. That's not bad considering everyone else in the music industry is claiming that no one is buying music (and everyone is stealing it). [Read More...]
Events
 San Francisco Music Tech Summit October 9th. San Francisco, CA. The SF MusicTech Summit brings together visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology ecosystem in a proactive, conducive to dealmaking environment.
Digital Music Forum West October 3-4 Los Angeles. Digital Music Forum is known worldwide for the news that is made in the auditorium, the deals that get done in the hallways, and the friendships and partnerships that are forged year after year.
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Quotable Colleagues
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Steve Jobs saw a finish line for his products that went far beyond the bottom line. As a reward for that, he reaped a bottom line that is still gaining market share and momentum. He looked beyond the stockholders and the money and built the best stuff out there by the best teams. He then backed it up with a brand that embraced the consumer from beginning to end. It's hard to say that his prize was even the products. Most of all it is the products in the hands of an army of grateful consumers who have become brand advocates. Let's face it there are some great products out there in the world that have not had anything near the global impact of those built by Apple....
~Tim Cook, at The 10th Annual All Things Digital Conference
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Kelli's Comments
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"And the beat goes on. With the controversy around clouds and lockers, especially in music, it is the trusted brand of Apple that will bring clouds away from the status of rebel and into the accepted mainstream, carving out legitimacy for a niche in digital that is long overdue. Perhaps music will finally stop bleeding revenue? But we have a problem. The guy that inspired this boundless thinking, creativity and risk taking, who fearlessly demanded greatness from everyone around him... simply isn't here any more. We've SEEN Apple without Steve Jobs; I was there to see it first hand. Will a great thinker step in and continue Apple's impact (and legacy)? It is possible. Will another Steve Jobs come along in our lifetime? Unlikely."
~ Kelli Richards from her new eBook, "The Magic and Moxie of Apple - An Insider's View"
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All Access Radio
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Tune in as Kelli shares her journey and interviews artists, celebrities, innovators, disruptors, and entrepreneurs, among her many industry colleagues, on her weekly streaming "All Access Radio Show" airing every Monday evening at 5pm PST. Call-in live at (626) 696-8608 or listen online, on demand, by clicking the link below to access the entire library of intimate discussions with industry visionaries, and to access the Monday Night Q&A at 5pm PST live each week. Join Kelli each week as she hosts a "fireside chat" with some of the leading minds in music, entertainment, and technology.
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Please do! Just be sure to include this complete blurb with it:
A veteran executive and thought leader in digital music and entertainment (EMI, Apple, SGI), Kelli Richards now runs a successful digital media consultancy focused on working with innovative, game changing technology companies & identifying new revenue streams for established artists and premium content owners based on new business models and channels of distribution afforded by disruptive technologies. She's also a sought after high-end coach specializing in working with successful innovators, entrepreneurs and artists/celebrities to help them be even more successful and achieve greater results and balance in their lives.
If you are ready to take your life and your impact to the next level, you can sign up for a F.R.E.E. subscription at http://bit.ly/AllAccessNsl
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