How Does Apple Inc. Think and Act Differently?

Companies like Apple Inc. come along once in a lifetime. They change things in huge ways. The impact of Apple has literally shifted how the global community communicates, creates and catalogs everything around it. How does that happen? How does a great inventor give birth to an even greater company - a company that (hopefully) will continue to see into the future and develop tools we didn't even imagine before?

As most of you know, Apple Inc. was my home for over a decade. On July 12, my ebook, "The Magic and Moxie of Apple - An Insider's View," will launch on Amazon. It's my invitation to peek behind the curtain and closely examine the best practices of Apple. Of course, these practices are an asset to ANY progressive company or forward-thinking individual who can employ them in their own brand, team development and product path to enhance their results.

I've created an Advanced Best Practice 1-Sheet and Webinar, which will both delve into these even further (and a downloadable audiobook) as a thank you for those who support my eBook launch on July 12th, as well as extending each of you an invitation to my Launch Party (TBA).

You can also support my virtual book tour between July 12 and August 12. Do you have a blog or newsletter where you could feature the eBook? I'll provide a 100-word write up with a link to make it easy - or if you have a podcast or YouTube channel, I'll provide Q&As for an interview or a brief video for you to post. 

With more than twenty years working on the convergence of music, entertainment, and technology, looking at Apple Inc. as a case study for what we got RIGHT in our industry has been a great project - one I'm very proud of and thrilled to share.

I thank you all so much for your support and look forward to connecting with you soon.

Warmly, Kelli      

PS: I also welcome your early Amazon reviews of the eBook and will provide a PDF by next week if you'd like to jump into this project with me.  If you have media contacts or bloggers who would be interested in the eBook, please shoot me a note at News@AllAccessGroup.com and I'll send them the PDF as well. Thank you!

PPS:  I'd also like to invite any of my colleagues from Apple - present or alum - to be part of an interview series I'm creating to accompany the book. Please reach out to me at News@AllAccessGroup.com to set up a time if you'd like to participate.