Apple Alum Coaching Charter Program - Early Spring 2012 (3 Months)

On February 1 I will launch a 3-Month Coaching Program designed specifically for Apple Alum.    

As we are all painfully aware, there's no other (active) forum like this out there, which enables Apple Alum to interact in a focused, empowering way, to share connections and ideas, and to support one another in achieving powerful goals in work and life. The Apple Alum Coaching Program engages Apple Alum in an alliance of confidential trust and synergy to solve current business challenges as well as take advantage of opportunities for growth with colleagues who share a common DNA, and we have lifted the restriction on attendee count! The connection to the Apple community is still key for many, and this program is the first of its kind to offer a forum of networking and synergistic alliances among Apple Alum who are characteristically "A-players".

To inquire further about becoming a participant in the charter group, reach out immediately to Sandy@AllAccessGroup.com.

We did it! #1 on Amazon in Music!!!

A HUGE thank you to everyone who supported the Amazon Launch for "Taking the Crowd to the Cloud - Social Media for the Music Industry." An eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we're STILL top ten!

Essentially, Taking the Crowd to the Cloud empowers and transforms the marketing mindset for artists.  Featuring a few tips on the most commonly used social networks (like Twitter and Facebook); it also holds the keys to eMail marketing, Streaming Radio, YouTube, and Meetup Groups. (It even covers how to port your MySpace contents to Facebook Music.)     

If you choose to, you may buy the book from my website for full price ($37) and have access to continually refreshed and updated content on this topic as a BONUS addendum.

Watch for my forthcoming eBook: "The Magic & Moxie of Apple - An Insider's View" (available soon on my website & wherever eBooks are sold).  

Thousand-Mile Perspective and the Apple Alum Coaching Program

One of my highlights for 2011 was a thousand-mile-high ride on a Zeppelin. Yes, one of those huge dirigibles that float over concerts and sporting events. Riding in a Zeppelin is a rare opportunity - in fact, there are only two airships in circulation for passengers - one in Germany and one in Silicon Valley. Rumor has it that the reason there was a free seat for me was because Mark Zuckerberg's sister backed out at the last moment. I literally had only moments to make the decision and clear my calendar (no easy feat).

You can walk around the cabin of an airship, open the windows and actually stick your head outside! A true perspective changer for all of us, believe me. The thousand mile view of the world below can truly open up your vision, and as we passed over Stanford University, I began to think about Steve's commencement speech and his advice, to stay hungry and stay foolish. A lifetime ago, I was part of the Apple MBA program. Only a handful of Apple employees were privileged to be part of that experience - a fully-accredited MBA program paid for by Apple, run on the Apple campus and offered during work hours. Apple's commitment to inspiring the best thinking in their leaders was remarkable.

I am never far from Apple, even though my work there - which helped launch Apple's entry into music - was two decades ago. In addition to my MBA, like all Apple Alums, I've experienced some of the best collaborations in my life on that campus. Something powerful entrepreneurs and executives try to bring to the table Read More...

Events 

Sundance Film Festival

January 19-29, 2012. Each year the Sundance Film Festival selects 200 films for exhibition from more than 9,000 submissions. More than 50,000 people attend screenings in Park City, Salt Lake City, Ogden, and Sundance, Utah. In addition to discovering filmmaking's newest talent through the Festival's program of documentary, dramatic, and short films, Festivalgoers experience live music performances, panel discussions with leading filmmakers and industry figures, cutting-edge media installations, parties celebrating the Festival community, and more.

NAMM Social Marketing Mini Conference (National Association of Music Merchants) 

January 20, 2012. Kelli will moderate a panel of industry entrepreneurs using social marketing in new and innovative ways for the NAMM Hot Zone Social Marketing Mini Conference  - entitled "Taking the Crowd to the Cloud." Among the panelists will be Ed Byrnes, Ultimate-guitar.com; Craig Knudsen, Piano Guys; Jon Luini, Chime Interactive; Nic Adler, Roxy/Sunset Strip; Roy Elkins, Broadjam; and Peter Saltzman, musiconlinealive.com.

Pollstar Live! 2012 February 1-3, 2012. Los Angeles, CA. Pollstar Live! continues the tradition established by the Concert Industry Consortium by presenting delegates with opportunities to focus on and collaboratively tackle the latest challenges in the concert industry, in an open environment ideal for frank discussions, brainstorming, idea creation and problem solving. Whether in a panel, social or caucus-style environment, industry leaders and newcomers alike have a unique opportunity to share information in person and improve their business practices as well as the fan experience.

The goal of Pollstar Live! is not only to shed light on some of these practices but to work towards developing an industry consensus that change is needed.  

KidScreen Summit

February 7-10, 2012. NYC. Using the world's most competitive kids TV market as his lab, UK media buyer Dean Weller presents proprietary research on how kids are spending their time with social media and apps, and assesses the impact on TV broadcasters in the region. Who's winning as more screens compete for kids' attention? You'll have to be at the event and in the room to find out. Kelli's client PlayTales (fka Touchybooks), a leader in children's books as interactive apps, will be launching its US presence at this event.   

San Francisco Music Tech Summit  February 13, 2012. San Francisco, CA. The SF MusicTech Summit brings together visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology ecosystem in a proactive, conducive to dealmaking environment.

Digital Music Forum East

February 22-23, 2012, NYC. Kelli will moderate a panel on using social marketing for music in today's new digital age. "Taking the Crowd to the Cloud." Digital Music Forum is known worldwide for the news that is made in the auditorium, the deals that get done in the hallways, and the friendships and partnerships that are forged year after year. Speakers include Kelli Richards, Island Def Jam, Universal Music, Headliner.fm, Red Light Management, Slacker, Loeb & Loeb LLP, Manatt, David Wright Tremaine LLP, Harry Fox Agency, DIY Media, Flowd, AllHipHop.com and TAG Strategic.

Where to Find Kelli!

 

On January 20th, Kelli will moderate a panel of industry entrepreneurs using social marketing in new and innovative ways for the NAMM Social Marketing Mini Conference. Among the panelists will be Ed Byrnes, Ultimate-guitar.com; Craig Knudsen, Piano Guys; Jon Luini, Chime Interactive; Nic Adler, Roxy/Sunset Strip; Roy Elkins, Broadjam; and Peter Saltzman, musiconlinealive.com. 

 

On January 26, Kelli will speak at a dinner and networking event in Los Altos for the prestigious ACG gathering of CEOs and senior executives in the Silicon Valley.http://www.acg.org/sv/ "What Do You Media" will host a lively, diverse panel illuminating myriad facets of what "media" means today and across the coming years.  

 

Kelli will join a panel discussion at Pollstar Live! 2012 on February 1-3 in Los Angeles, CA. Pollstar Live! continues the tradition established by the Concert Industry Consortium by presenting delegates with opportunities to focus on and collaboratively tackle the latest challenges in the concert industry, in an open environment ideal for frank discussions, brainstorming, idea creation and problem solving. Whether in a panel, social or caucus-style environment, industry leaders and newcomers alike have a unique opportunity to share information in person and improve their business practices as well as the fan experience.

 

The goal of Pollstar Live! is not only to shed light on some of these practices but to work towards developing an industry consensus that change is needed. Kelli is co-producing the annual awards show, and moderating a panel on social media in music at the event.    

 

Kelli will be attending the KidScreen Summit, February 7-10, in NYC. Kelli's client PlayTales (fka Touchybooks), a leader in children's books as interactive apps, will be launching its US presence at this event. Using the world's most competitive kids TV market as his lab, UK media buyer Dean Weller presents proprietary research on how kids are spending their time with social media and apps, and assesses the impact on TV broadcasters in the region.     

 

Kelli will attend the San Francisco Music Tech Summit on February 13. The Summit brings together visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology ecosystem in a proactive, conducive to dealmaking environment.

 

On February 22 Kelli will moderate a panel at Digital Music Forum East in NYC on using social marketing in today's new digital age: "Taking the Crowd to the Cloud." Digital Music Forum is known worldwide for the news that is made in the auditorium, the deals that get done in the hallways, and the friendships and partnerships that are forged year after year.

 

 

Big Visions * Big Connections * Big Results