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Apple Alum Coaching Charter Program - Early Spring 2012 (3 Months)
What makes a great project or a powerful collaboration work? It's a question that I think powerful entrepreneurs and executives bring to the table every day - and one which Apple Alumni have all had the benefit of experiencing the answer to. We're the lucky ones - we've actually lived the answer. On December 8th I had the pleasure of hosting a breakfast event attended exclusively by a small, core group of Apple Alumni. And on February 1st I will launch a 3-Month Coaching Program designed specifically for us - the radicals, the misfits, the trouble makers - those just crazy enough to think we can change the world... and do.
As we are all painfully aware, there's no other (active) forum like this out there, which enables Apple Alum to interact in a focused, empowering way, to share connections and ideas, and to support one another in achieving powerful goals in work and life. The Apple Alum Coaching Program engages Apple Alum in an alliance of confidential trust and synergy to solve current business challenges as well as take advantage of opportunities for growth with colleagues who share a common DNA. The connection to the Apple community is still key for many, and this program is the first of its kind to offer a forum of networking and synergistic alliances among Apple Alum who are characteristically "A-players".
Group size for the entire program is limited to 20 participants, and here are just a few of the many Results and Benefits you can expect:
*Clarify purpose, goals, direction and legacy in your work and life.
*Gain powerful and empowering insights and feedback from kindred, like-minded peers that can propel you forward.
*Create a life of more meaning and authenticity that's in alignment with who you really are and what you want to do in the world at this stage.
*Address whatever obstacles are holding you back from achieving goals.
*Learn to jettison things in your work or life that may no longer serve you.
*Leverage best practices, tools, and resources to your own advantage.
*Develop (or renew) powerful connections in networking who you can team up with to create even more success during this next phase of your life.
Visit this page on my web site for more details about the program & to download an application:
http://www.allaccessgroup.com/services/coaching/apple-alum-coaching-3-month-charter-program/
To inquire about participation, I would suggest that you reach out immediately to Sandy@AllAccessGroup.com to grab one of the few coveted spots still remaining.
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We did it! #1 on Amazon in Music!!!
 A HUGE thank you to everyone who supported the Amazon Launch for "Taking the Crowd to the Cloud - Social Media for the Music Industry." An eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we're STILL top ten!
Essentially, Taking the Crowd to the Cloud empowers and transforms the marketing mindset for artists. Featuring a few tips on the most commonly used social networks (like Twitter and Facebook); it also holds the keys to eMail marketing, Streaming Radio, YouTube, and Meetup Groups. (It even covers how to port your MySpace contents to Facebook Music.)
Although we've put the price raise into Amazon, it's STILL at $3.99 while they process it, so grab your copy now if you haven't already!
If you choose to, you may buy the book from my website for full price ($37) and have access to continually refreshed and updated content on this topic as a BONUS addendum.
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Industry Interviews
I recently interviewed my good friend, Jack Buser, on my weekly online radio show. Jack Buser is the Director of PlayStation Home, which is a 3D virtual world and social game platform on the PS3. Home recently underwent a major redesign, and we're eager to hear about the new benefits and features. Jack is also responsible for driving business initiatives and activities for the 3D community-based social gaming platform, overall. You can hear the entire interview series on her website at http://AllAccessRadio.com - just go to Resources and choose BlogTalkRadio.
Kelli: Jack, we're seeing some amazing collaborations in tech and gaming lately. I don't know if you know this, but the artist Thomas Dolby literally introduced new music to his fans through a game called "The Floating City" a few months ago. Jack, do you see this marriage between gaming and other content producers - like musicians, for instance, being one of the next big things in gaming?
Jack Buser: One of the most exciting things we've been doing with music lately is actually releasing music in the form of virtual items inside of virtual Home. This is a whole new way of actually deploying music content. Specifically, PlayStation Home users tend to be the most voracious consumers of media on the PlayStation3 Platform - and trust me, PlayStation3 owners are already a very self-selected group of folks that love their media. And we've actually been releasing music specifically in the form of a virtual item - specifically in the form of boom box or a sound system or a radio - and you can actually take these boom boxes or radios and put them in your own personal space and have your own parties. The first one we ever actually released was in collaboration with an artist named 8 Bip Weapon, who is a chip tunes artist. For your listeners who don't know chip tunes, it's basically music made with very old gaming consoles. ... He became an overnight celebrity on PlayStation Home, as people bought his boom box, in the shape of an old school arcade game with huge speakers on it, just cranking up these awesome chip tunes.... he was an overnight celebrity. Read More
Kelli: I wonder how that translated into the real world in terms of sales.
Jack Buser: I'll tell you this, when you deploy inside a platform like PlayStation Home, you're talking about deploying to a global audience of over 20 million users. So there are very few platforms as effective at getting your name out there and getting you exposed to a large number of folks...
Kelli: The other thing about audio and music that's changed is that it used to be an afterthought. You know, I was like, "Uh oh, wait, we need some music in there before we ship it." Now with the example we just used around what Thomas Dolby is doing, building his music AROUND the game, we're seeing tighter integration and more forethought about it - as a strategy ahead of time.
Jack Buser: Oh absolutely. Music is so critical to the game experience today. So many music tracks have just broke as a part of just being part of a hit game. One of the things we're also seeing in Home that's super exciting is live concerts. Where actually artists can perform LIVE, inside of PlayStation Home. You can actually see your favorite artists inside the world, live, playing your favorite song... the possibilities are almost endless. Read More
You can hear the entire interview series on her website at http://AllAccessRadio.com - just go to Resources and choose BlogTalkRadio.
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Kelli's Picks!
Resources
 Fankix: The New Wave in Social Entertainment
Fankix delivers music fans around the world with a unique social experience, deeper interaction with musicians and first-rate authentic content for free. They provide artists a new promotional platform, increased engagement with fans and a new way to be discovered through social networks. Fankix also provides an innovative and more effective way for brands and bands alike to engage with consumers in an integrated and highly targeted Immersive, engaging fashion. It starts with music & then expands more broadly.
China Business: A Position Paper from The Summit Global Network
 The Summit Global Network recently compiled the best information available on entering and succeeding in the vast China market. They pooled best practices and intellectual property, written by a collaborative team including Kelli to provide a global, pragmatic view of successful practices to efficiently and effectively establish a profitable presence. Download your complimentary PDF at http://bit.ly/ChinaBizWhitePaper
Taking the Crowd to the Cloud - Social Media for the Music Industry
Social media is literally your bridge from one reality to another - creating fast and easy digital distribution and building the transformation from musician or artist to BRAND and building audiences along the way. Sign up to get Kelli's comprehensive How-to eBook at http://www.allaccessgroup.com/services (just click eBooks when you get the confirmation).
Ranked #1 in music books on Amazon, and #2 in Kindle.
Events
Digital Hollywood at CES
January 5-7, 2012. (Exhibits at CES continue through Sunday, January 9th). Las Vegas, NV. Join us at the world's largest consumer technology tradeshow. Register now, and be prepared to be surrounded by thinkers, creatives, leaders, dreamers and innovators - and the life-changing products they create. The Consumer Electronics Association (CEA) is the owner and producer of the International CES tradeshow. CEA is the preeminent trade association promoting growth in the $186 billion U.S. consumer electronics industry.
Sundance Film Festival
January 19-29, 2012. Each year the Sundance Film Festival selects 200 films for exhibition from more than 9,000 submissions. More than 50,000 people attend screenings in Park City, Salt Lake City, Ogden, and Sundance, Utah. In addition to discovering filmmaking's newest talent through the Festival's program of documentary, dramatic, and short films, Festivalgoers experience live music performances, panel discussions with leading filmmakers and industry figures, cutting-edge media installations, parties celebrating the Festival community, and more.
NAMM Social Marketing Mini Conference
January 20, 2012. Kelli will moderate a panel of industry entrepreneurs using social marketing in new and innovative ways for the NAMM Social Marketing Mini Conference. Among the panelists will be Ed Byrnes, Ultimate-guitar.com; Craig Knudsen, Piano Guys; Jon Luini, Chime Interactive; Nic Adler, Roxy/Sunset Strip; Roy Elkins, Broadjam; and Peter Saltzman, musiconlinealive.com.
Pollstar Live Awards Show
February 1-3, 2012. Los Angeles, CA. Pollstar Live! continues the tradition established by the Concert Industry Consortium by presenting delegates with opportunities to focus on and collaboratively tackle the latest challenges in the concert industry, in an open environment ideal for frank discussions, brainstorming, idea creation and problem solving. Whether in a panel, social or caucus-style environment, industry leaders and newcomers alike have a unique opportunity to share information in person and improve their business practices as well as the fan experience.
The goal of Pollstar Live! is not only to shed light on some of these practices but to work towards developing an industry consensus that change is needed.
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Where to Find Kelli!
 On December 8, Kelli is thrilled to moderate a panel session at Digital Living Room called "Music's New Lease on Life." The living room is a key testing ground for new business models centered around free or rented content. How is the experiment proceeding? (Featuring Ian Geller, VP, Business Development of Pandora; Ted Mico, Executive VP, Digital at Universal Music; Ty Roberts, Co-Founder, Senior VP and CTO at Gracenote; and Jordan Berliant, Manager of Linkin Park and Principal Partner The Collective.
 On December 14th, Kelli will be interviewed for the "Marketing Thought Leadership" Podcast Series, by Linda Popky, the president of Leverage2Market Associates, a marketing strategy firm. Marketing Thought Leadership: Insightful discussions on thought-provoking marketing topics.
 On January 20th, Kelli will moderate a panel of industry entrepreneurs using social marketing in new and innovative ways for the NAMM Social Marketing Mini Conference. Among the panelists will be Ed Byrnes, Ultimate-guitar.com; Craig Knudsen, Piano Guys; Jon Luini, Chime Interactive; Nic Adler, Roxy/Sunset Strip; Roy Elkins, Broadjam; and Peter Saltzman, musiconlinealive.com.
    
 
Big Visions * Big Connections * Big Results |
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Quotable Colleagues
| In order to get the symbol to operate independently MILLIONS of dollars and years and years go into the branding around the logo. Apple skipped that step - with #1 an inspired name and #2 a simple and brilliant imagery around its logo. The story that I heard is when they were naming the company, Steve, Wozniak and a couple of other people were sitting around saying "what do we call the company?" and Jobs, eating an apple, said, "If we don't come up with something better within five minutes, we're calling it Apple."
Dennis Gobets, Sr. Production Manager, Apple Computer Creative Services
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Kelli's Comments
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And the beat goes on. With the controversy around clouds and lockers, especially in music, it is the trusted brand of Apple that will bring clouds away from the status of rebel and into the accepted mainstream, carving out legitimacy for a niche in digital that is long overdue. Perhaps music will finally stop bleeding revenue? But we have a problem. The guy that inspired this boundless thinking, creativity and risk taking, who fearlessly demanded greatness from everyone around him... simply isn't here any more. We've SEEN Apple without Steve Jobs; I was there to see it first hand. Will a great thinker step in and continue Apple's impact (and legacy)? It is possible. Will another Steve Jobs come along in our lifetime? Unlikely.
~Kelli Richards from her new eBook, "The Magic and Moxie of Apple - An Insider's View"
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All Access Radio
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Tune in as Kelli shares her journey and interviews artists, celebrities, innovators, disruptors, and entrepreneurs, among her many industry colleagues, on her weekly streaming "All Access Radio Show" airing every Monday evening at 5pm PST.
Call-in live at (626) 696-8608 or listen online, on demand, by clicking the link below to access the entire library of intimate discussions with industry visionaries, and to access the Monday Night Q&A at 5pm PST live each week. Join Kelli each week as she hosts a "fireside chat" with some of the leading minds in music, entertainment, and technology.
To hear the entire library of amazing interviews, please visit Kelli's Website.
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Kelli Invited to be Part of
Techpinions.com
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Kelli is pleased to share that she's been invited to be one of the first contributing editors to
Techpinions.com
by founders
Ben and Tim Bajarin
of Creative Strategies, a top technology advisory based in Silicon Valley.
Techpinions
brings together the insights and expertise of industry insides and thought leaders in the field of technology and will cover everything from smart phones and digital distribution to insights on the leading executives, companies and deals going on in the tech world. Kelli looks forward to sharing her cutting-edge insights on digital media and entertainment in a vertical that literally reinvents itself every single day. Stay tuned for more info!
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Use These Articles!
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WANT TO USE ANY OF
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E-ZINE OR WEB SITE?
Please do! Just be sure to include this complete blurb with it:
A veteran executive and thought leader in digital music and entertainment (EMI, Apple, SGI), Kelli Richards now runs a successful digital media consultancy focused on working with innovative, game changing technology companies & identifying new revenue streams for established artists and premium content owners based on new business models and channels of distribution afforded by disruptive technologies. She's also a sought after high-end coach specializing in working with successful innovators, entrepreneurs and artists/celebrities to help them be even more successful and achieve greater results and balance in their lives.
If you are ready to take your life and your impact to the next level, you can sign up for a F.R.E.E. subscription at http://bit.ly/AllAccessNsl
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