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Volume 1 - Issue No. 9 | November 2011

VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club, San Jose, CA

 

I'm thrilled to invite you to join me for a VIP Breakfast for Apple Alumni at the Silicon Valley Capital Club in San Jose, CA on Thursday, December 8th, from 7-8am. I look forward to hosting an intimate breakfast and discussion exclusively for present and former Apple employees. This 1-hour Power Breakfast is about re-connecting & networking with Apple colleagues. We will explore how to take our businesses and our lives to a whole new level of success in the next year by building on the synergy of Apple alliances. The focus of this breakfast club will be my forthcoming eBook "The Magic & Moxie of Apple: An Insider's View". VIP Breakfast and a copy of the eBook (valued at $37) are limited to the first 12 people who respond.

RVSP by Friday, December 2nd to reserve your VIP seat at the event. [email protected]

 

We did it! #1 on Amazon in Music!!!

 

A HUGE thank you to everyone who supported the Amazon Launch for "Taking the Crowd to the Cloud - Social Media for the Music Industry." An eBook that raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Not only did we spend all of last weekend at #1, as I write this, we're STILL top ten!

 

Essentially, Taking the Crowd to the Cloud empowers and transforms the marketing mindset for artists.  Featuring a few tips on the most commonly used social networks (like Twitter and Facebook); it also holds the keys to eMail marketing, Streaming Radio, YouTube, and Meetup Groups. (It even covers how to port your MySpace contents to Facebook Music.)

Although we've put the price raise into Amazon, it's STILL at $3.99 while they process it, so grab your copy now if you haven't already!

 

If you choose to, you may buy the book from my website for full price ($37) and have access to continually refreshed and updated content on this topic as a BONUS addendum.

 

 

To celebrate Fanatic.FM and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli's tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.


At Fanatic.fm, musicians, brands and fans unite to create music that changes the world. For musicians, Fanatic.fm is an innovative album publishing platform where brands bid to sponsor new musical projects. Bands take control over choosing sponsors. Every time music is played using the Fanatic.fm player, which can be embedded in any site or social media page, the band is paid a set cost per music play by their sponsor.  Learn more at www.fanatic.fm.

 

Kelli's Picks!

 

Resources   

 

Headliner.fm lets you reach new music lovers on Facebook, Twitter and MySpace without making them Like, Follow or Friend you first. On Headliner, artists who make music recommend similar artists directly to their fans in their newsfeeds and timelines on Facebook, Twitter and other social platforms. Definitely worth checking out.

 

 

  

Taking the Crowd to the Cloud - Social Media for the Music Industry

 

Social media is literally your bridge from one reality to another - creating fast and easy digital distribution and building the transformation from musician or artist to BRAND and building audiences along the way.  Sign up to get Kelli's comprehensive How-to eBook at  http://www.allaccessgroup.com/services (just click eBooks when you get the confirmation).

  

 

 

At Fanatic.fm, musicians, brands and fans unite to create music that changes the world. For musicians, Fanatic.fm is an innovative album publishing platform where brands bid to sponsor new musical projects. Bands take control over choosing sponsors. Every time music is played using the Fanatic.fm player, which can be embedded in any site or social media page, the band is paid a set cost per music play by their sponsor.  Learn more at www.Fanatic.fm.   

 

To celebrate Fanatic.fm and their great contribution to DIY brand building for artists, Fanatic.FM is offering a special bonus for Kelli's tribe. Click here for a free subscription to The Fanatic and enter to win a 1-hour session with the Fanatic.FM social media tune-up experts. Deadline: December 5.

 

 

 

Events 

 

Billboard FutureSound


November 17-18, 2011. San Francisco, CA
. For all the attention paid to the differences between the music developer and rights-holder communities, it's easy to forget the one thing both share - a love of music. At FutureSound, the focus is on finding solutions, common ground, and defining the future opportunity of the digital music market for the artist, entrepreneur and rights-holder alike. Both sides will be at the table and focus conversation with a goal towards results-oriented recommendations that Billboard will ultimately run as a cover story.

Digital Living Room


December 7-8, 2011. San Jose, CA. Digital Living Room brings together Hollywood, Silicon Valley and investors to address the technologies that will transform consumer experience in 2012. DLR will focus on identifying the technologies of the future and putting together in one room the entrepreneurs, investors, technology companies and professionals who will lead the next round of technology innovation.

 

Digital Hollywood at CES     

 

January 5-7, 2011. (Exhibits at CES continue through Sunday, January 9th). Las Vegas, NV. Join us at the world's largest consumer technology tradeshow. Register now, and be prepared to be surrounded by thinkers, creatives, leaders, dreamers and innovators - and the life-changing products they create. The Consumer Electronics Association (CEA) is the owner and producer of the International CES tradeshow. CEA is the preeminent trade association promoting growth in the $186 billion U.S. consumer electronics industry.

 

 

The Magic & Moxie of Apple: An Insider's View

 

For a long time, I've been working on an eBook about Apple and what made it so amazing for so many people. Not only did we play a part in one of the greatest multimedia shifts in all of time, many of us have gone on to create amazing synergies and participated in huge, life altering projects. Since Steve passed away, I've thought a lot about Apple and the people who made the magic ... and the guy who led our parade. My eBook should be finished and out in early December, but for this November newsletter, today, I wanted to share a recent blog I wrote before Steve died about my own experience and inspiration around Cupertino. ~ Kelli

 

For me, Cupertino has always held doorways and windows to my past and my future. Like most of the kids who grew up in Cupertino, I used to make extra money picking apricots in the orchards. Obviously, fruit has remained a big theme for Cupertino. (Of course, I'm speaking tongue in cheek - Cupertino is Steve Jobs hometown too; one of many things we share in common). So, once lush with orchards and wineries, Cupertino is now one of the geek capitals of the world. I say that with pride and humor, because I am definitely one of them, standing on the thin line between artistry and technology. In fact, I worked at Apple for many years, and I'm proud to say that I launched the focus on music and led strategic Music and Entertainment initiatives during my 10 years there. So I am one of the truly lucky ones, with strong roots both in the Cupertino of old - and the Cupertino of now. The roots of now, the Apple tree, are firmly incontrovertibly implanted in Steve Jobs. Seeing him battle through the fight of his life and restore Apple to greatness was huge - a graceful, courageous and obviously successful battle - but it doesn't hold a candle to seeing him fight for his life now. What he created, despite (or because of) that illness is mind blowing. 

Which brings me to the issue of legacy: Apple is a big deal - not just to the world, that's obvious - but here, in Cupertino (my hometown). Legacy, in its truest form, delivers on a promise made. The new Steve Jobs' Cupertino Apple Campus Mothership is absolutely part of that promise. One day after the WWDC conference, Jobs put forth his new campus proposal to the Cupertino City Counsel, ripe with more than apples. Steve Jobs has designated acres and acres of his campus for apricot orchards - honoring the tradition of the Valley; that's roots. And it's deeper than I can convey.

I could go on and on about Apple's commitment to its future and to the ever growing employee base (I was part of that once, and I retain a strong, golden thread to those people and the work they do), but the commitment from Steve Jobs is bigger than even that. I think I should come clean here and say that obviously I admire Steve Jobs. I don't agree with him all the time, obviously - or with Apple for that matter. But I've seen him renovate more than a company or a product line. I've seen him refresh the people around him. I've watched him galvanize thousands of employees to get laser focused on success and build something meaningful. I've witnessed the grace, elegance, and simplicity with which the products have sparked a revolutionary embrace among consumers. I've watched his address at Stanford's graduation a dozen times and brought that message into my own life - which brings me back to that metaphysical doorway I mentioned earlier. To that glimpse of one's self coming and going.

You see, we're all creating a legacy all the time. We are ALL in the process of going, like it or not. A brand, well that's for now. But a legacy... what we build that will outlast us, that's huge. There are 3,700 trees in what will be the new Apple campus as of today, and 6,000 total when the mothership is built. To me, no matter what my life has become - working with industry leaders and entrepreneurs, innovators and influencers, celebrities and musicians, I often look through one of those doorways and see myself picking fuzzy apricots from the tress here in Cupertino. I remember where I come from and, like Steve Jobs, that my legacy has to be bigger than my brand. And just my humble opinion, whatever those trees are, whatever fruit they bear, in my book they're all Apple trees.

Kelli Richards
CEO of The All Access Group, LLC

 

Where to Find Kelli!

 

On November 29, Kelli is thrilled to be speaking at UC Santa Cruz for 300+ students who are taking Professor Fredric Lieberman's Class on the Music Industry. Professor Liebermann is a Distinguished Professor of Music, and in recent years has focused on the music industry and copyright law.

On November 30th, Kelli will be interviewed on Fanatic.FM Radio. Tune in to  http://www.blogtalkradio.com/juneauxena/2011/12/01/juneau-xenas-salon to listen!


 

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Big Visions * Big Connections * Big Results

In This Issue
VIP Apple Breakfast
#1 on Amazon Music
Fanatic.FM
Resources and Events
Steve Jobs

Quotable Colleagues 

 

Thanks Charlie!
 
I picked up a copy of this book after seeing the author speak at a songwriters conference this summer. In hearing what she had to say, I was impressed with her confidence in the ability of the indie artist to create their own promotional machine (and subsequent success) through the online resources available to them today... I'd recommend this book to any musician (and frankly any other digital content distributer) looking to build an online presence or improve the quality of their existing online presence. It does an excellent job of surveying the online promotional tools available to artists, as well as, providing a step-by-step how-to on utilizing those tools to form an online ecosystem around their product.
 
 
Charlie Heinemann, Principal Lead Program Manager, Microsoft Corp.

 

Kelli's Comments

 

The business model for direct sales / acquisition of recorded music in the traditional sense is collapsing.  But with all of the GREAT minds in the digital and music space, of course we'll find a new model.  Music does far more than soothe the savage breast; it is the most vital language of unification.  Ask the millions of Chinese listening to Gaga or Beiber - or just look at the worldwide recognition of Mozart.  Or the global domination of Idol.  


Yes, there are definitely parts of the foundation with cracks, or worse, but I have full confidence from my life experience of consulting with the industry leaders and artists, that we'll find a new and more powerful model to propel us forward.  

 

~ Kelli Richards   

 

All Access Radio   

 

Tune in as Kelli shares her journey and interviews artists, celebrities, innovators, disruptors, and entrepreneurs, among her many industry colleagues, on her weekly streaming "All Access Radio Show" airing every Monday evening at 5pm PST / 8pm EST.  

 

Call-in live at (626) 696-8608 or listen online live, or on demand, by clicking the link below to access the entire library of intimate discussions with industry visionaries, and to access the Monday Night Q&A at 5pm PST live each week. Join Kelli each week as she hosts a "fireside chat" with some of the leading minds in music, entertainment, and technology.

   
To hear the entire library of amazing interviews, please visit the show archives at Kelli's Website.

 

On Demand Q&A 

 

Newest eBook     

Taking the Crowd to the Cloud - Social Media for the Music Industry

 

The music industry has turned into a very complicated space, and marketing was NEVER easy to begin with.  

Written by industry insider, Kelli Richards,
"Taking the Crowd to the Cloud - Social Media for the Music Industry" raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE.  Essentially, it empowers and transforms the marketing mindset. 

 

Featuring TEN top social networks for musicians, this eBook maximizes your social media to build (and keep) your audience. It holds the keys to eMail marketing, YouTube, Facebook, Twitter and several hot secrets in Social Media. (It even covers how to port your MySpace contents to Facebook Music.) For $37 this is easily the million dollar choice.

 

AND you will receive quarterly updates on ALL Social Media news and networks at no cost. 

 

 

 

Kelli Invited to be Part of

Techpinions.com

 

    

Kelli is pleased to share that she's been invited to be one of the first contributing editors to

Techpinions.com

by founders

Ben and Tim Bajarin 

of Creative Strategies, a top technology advisory based in Silicon Valley.

Techpinions

brings together the insights and expertise of industry insides and thought leaders in the field of technology and will cover everything from smart phones and digital distribution to insights on the leading executives, companies and deals going on in the tech world. Kelli looks forward to sharing her cutting-edge insights on digital media and entertainment in a vertical that literally reinvents itself every single day. Stay tuned for more info!  

 

Use These Articles!

 

WANT TO USE ANY OF 
THIS INFO IN YOUR 
E-ZINE OR WEB SITE?
 
Please do! Just be sure to include this complete blurb with it:

 

A veteran executive and thought leader in digital music and entertainment (EMI, Apple, SGI), Kelli Richards now runs a successful digital media consultancy focused on working with innovative, game changing technology companies & identifying new revenue streams for established artists and premium content owners based on new business models and channels of distribution afforded by disruptive technologies. She's also a sought after high-end coach specializing in working with successful innovators, entrepreneurs and artists/celebrities to help them be even more successful and achieve greater results and balance in their lives.

If you are ready to take your life and your impact to the next level, you can sign up for a F.R.E.E. subscription at http://bit.ly/AllAccessNsl

     

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