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Volume 1 - Issue No. 8 | October 2011

Celebrity Wrangling

 

When it comes to celebrity wrangling, helping a corporate client or event organizer secure the right celebrity to support their event or product campaign is definitely more art than science. The most important part of the process is bringing my 25 years of listening and experience to a discussion about the objectives of the client. Is it a company celebration? Is the event or campaign about supporting their employees (internal) or their brand (customers)? Is it to thank their sales team? Or perhaps an industry conference with VIPs?


From there, we create a wish list of who they'd love to have stand on their stage or showcase their product or company, as well as what "type" of spokesperson or entertainer - for instance, a musician, a comedian, an actor or actress. Then we put together a prioritization and an outreach plan, something I've developed strong expertise in doing successfully after many years. We also create a list of gives and gets - is the celebrity or artist being compensated? Is the event so grand that it's simply a win/win for them to participate? And then the back-and-forth between the client and the celebrity rep begins, and the process of creating a strong win for both sides unfolds.

The biggest impact in terms of having a celebrity or artist aligned with a campaign or event is what I call the "halo effect" - when an audience feels cared for and honored when a celebrity or artist that they trust is behind the company or the product. This generally results in a memorable experience and a long lasting increase in trust and credibility.

In addition, celebrity involvement can result in much greater visibility, acceleration, and traction for a start-up - and much greater exposure if you're doing something on the web or in social media. It increases the attraction to the product or company like a magnet, based on the following and popularity of the celebrity and their brand. Finally, with the timeless nature of the web, this association with an artist will stand the test of time, being discovered again and again through a simple Google Search.


Not sure how a celebrity or artist might fit into your start-up, product or event?
Reach out to me and ask. [email protected]

 

 

"Kelli's contributions as co-producer of 'MusicBiz 2005' have been essential. Her relationships and management of them, as well as her conceptual abilities have been a cornerstone of the business we have been developing. I can't imagine that it (the conference) would have happened without her. For starters, she brings a tremendous understanding of the market, a stellar reputation, loyal relationships among the leaders in the field, highly developed written and oral communication skills, untiring work ethic, excellent team building skills, and total reliability...."   

 

~ David Schwartz, Executive Producer - MusicBiz  

 

  "Kelli has proven to be an excellent resource for Red Herring Events. She contacted over 50 musicians and celebrities for our Herring on Hollywood event. Kelli is both professional and a pleasure to work with. With her assistance, we were able to book the musician Ice-T to speak on the music panel. We will definitely be using Kelli's services for future events."    

~ Beth Curran, Event Producer - Red Herring Magazine   

 

"Taking the Crowd to the Cloud - Social Media

for the Music Industry"

 

buy now   

The landscape of how audiences are built has changed completely over the last decade.  Musicians, celebrities, artists and authors must recognize that in order to succeed in today's mega-connected world, we must think and act like marketers.

Knowing how to navigate and succeed at social media can be a full-time, mind-numbing and overly complicated job if you're not careful. This unique eBook raises the bar and demystifies the social media process. It will help you THRIVE in this tough economy and transform your online presence and your marketing mindset.   

It provides an overview of the top 10 social media services and offers practical insights and tips for how to maximize your social media presence to build and keep your audience - and turn them into your own personal sales force.

Would you like a free copy? And access to my exclusive webinar?
Support our Amazon Book Launch on 11/11/11. Just email my editor at [email protected] for more details   

 

eBOOK TESTIMONIALS continue to pour in...

  "... I was very impressed by the breadth of the coverage in the book and the novelty of your federated approach to connecting with and delivering value to fans and fellow artists.  On the professional front what really jumped out at me was how much activity there still was in the digital distribution space (i.e. it's not all about Facebook).... On the songwriter/artist front, what really resonated was how much more work I need to put into building my brand and then connecting with fans in accordance with that brand.  I've done the typical, baseline things like post videos of shows, produced songs and event info.  But after reading your book, I realize that I have to deliver on way more in order to build a connection of value to my potential fan base.  This has me going back to the drawing board and considering how I can creatively package my existing assets (rehearsals, alternate versions of songs) and create new assets (conversations with fellow artists in the area, explanations of my own songs and even opening the kimono on my writing process itself), as well.  Thanks for the great book and the information within."

 

~ Charlie Heinmann Principal Lead Program Manager, Microsoft Corp.    

 

 

"After reading "taking the Crowd to the Cloud" on my flight home- all I wanted was an emergency landing so I could run home and jump on all my social networks. I wanted to engage immediately with my audience/followers, build a stronger connection and deliver something special.   That is my calling...I'm a Social Entrepreneur after all!!  I was 'Literally and Figuratively' In The Clouds!!!"  

 

~ Fiona Bloom, President - The Bloom Effect

 

      
   

   

Buy Now and be invited to my one-time only Q&A Teleseminar with myself and my PERSONAL social media guru.  (Value? Priceless. Definitely worth the price of the book!) "The time and money you waste trying to figure this out yourself, will cost you far more than the price of this eBook... It will cost you TIME."
So how much is the book AND the Live Q&A?  
... $37.00

 

ALL ACCESS RADIO

Tune in as Kelli shares her journey and interviews artists, celebrities, innovators, disruptors, and entrepreneurs, among her many industry colleagues, on her weekly streaming "All Access Radio Show" airing every Monday evening at 5pm PST.
Call-in live at (626) 696-8608 or listen online, on demand, by clicking the link below to access the entire library of intimate discussions with industry visionaries, and to access the Monday Night Q&A at 5pm PST live each week. Join Kelli each week as she hosts a "fireside chat" with some of the leading minds in music, entertainment, and technology.

http://BlogTalkRadio.com/AllAccessRadio - To hear the entire library of amazing interviews, please visit Kelli's Website.

 

 

 

Kelli's Picks!

 

RESOURCES

 

Taking the Crowd to the Cloud - Social Media for the Music Industry

 

Social media is literally your bridge from one reality to another - creating fast and easy digital distribution and building the transformation from musician or artist to BRAND and building audiences along the way.  Sign up to get Kelli's comprehensive How-to eBook at http://www.allaccessgroup.com/services (just click ebooks when you get the confirmation).

 

  

88tc88.com   

88tc88.com is an online service that, among other things, translates western titles and artists, enabling access for Western Music to the vast Chinese mobile market. This is a must for any artist seeking global domination. Click here to listen to my interview with CEO Thomas Reemer.

 

JamCloud

JamCloud is a free social music app that lets you watch videos and play music with friends in real time. Create listening rooms with an international audience where you can chat about what's playing and vote up or down. With a library of over 325 million songs and videos, JamCloud's awesome music discovery tools make it easy to find what's hot.

 

Pledge Music   

PledgeMusic provides fans and artists the opportunity to work together to make new records and raise money for charity. By combining social networking technology, old school music biz know-how and an irresistible menu of exclusive incentives, fans can visit the site to hear great new music, enjoy and share unique experiences with the artists they love and actively participate in the release process.

   

EVENTS

 

Digital Hollywood Fall

October 18th-21st, 2011. Marina Del Rey, CA. Digital Hollywood is the premier entertainment and technology conference in the country. Digital Hollywood has multiple tracks on each day; attendees are free to choose from between four to seven concurrent sessions each day of the conference.

 

PLAY - The Berkeley Digital Media Conference   

October 29, 2011 Berkeley, CA. Unlike other for-profit conferences and organizations, >play is 100% student organized and run ... but you might not know it. >play not only creates a professional yet >playful environment, it is run by a devoted team of nearly 100 student volunteers who are infatuated with digital media. The result: high energy, new ideas, close involvement with sponsors and attendees, and a fun, unforgettable experience.  

 

Billboard FutureSound

November 17-18, 2011. San Francisco, CA. For all the attention paid to the differences between the music developer and rights-holder communities, it's easy to forget the one thing both share - a love of music. At FutureSound, the focus is on finding solutions, common ground, and defining the future opportunity of the digital music market for the artist, entrepreneur and rights-holder alike. Both sides will be at the table and focus conversation with a goal towards results-oriented recommendations that Billboard will ultimately run as a cover story.

Future of Television   

November 17-18, 2011. New York City. Over 5,000 senior executives have attended the Future of Television over the past eight years. This event provides an opportunity for new technology innovators to showcase their programming, new advertising platforms, TV tech applications, as well as devices to an audience of industry influencers and decisionmakers. Speakers have included some of the most powerful players in television. This is a "must attend" event for decisionmakers from cable and broadcast networks, cable and satellite operators, high-tech and advertising.


 

Where to Find Kelli!

 

techpinions     


  Find me on Facebook  blog talk radio icon View my videos on YouTube      Visit our blog    Google Plus  
Follow me on Twitter  View my profile on LinkedIn

 

 

Big Visions * Big Connections * Big Results

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?
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A veteran executive and thought leader in digital music and entertainment (EMI, Apple, SGI), Kelli Richards now runs a successful digital media consultancy focused on working with innovative, game changing technology companies & identifying new revenue streams for established artists and premium content owners based on new business models and channels of distribution afforded by disruptive technologies. She's also a sought after high-end coach specializing in working with successful innovators, entrepreneurs and artists/celebrities to help them be even more successful and achieve greater results and balance in their lives.

If you are ready to take your life and your impact to the next level, you can sign up for a F.R.E.E. subscription at 
http://bit.ly/AllAccessNsl

     

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