Kelli Hosting VIP Breakfast at Digital Music Forum West
Kelli is thrilled to be leading a complimentary VIP breakfast kicking off the start of Day 2 at Digital Music Forum West in Hollywood, Friday, October 7th, from 8:00-9:00am. This will be an informal roundtable discussion focused on her newest eBook "Taking the Crowd to the Cloud - Social Media for the Music Industry."
VIP Breakfast and a printed copy of the eBook (valued at $37) will be given to the first 20 people who respond by October 4th.
To reserve your VIP seat at the event, please RSVP to sandy@allaccessgroup.com and feel free to use code DMFW25 to save 25% off the registration fee at Digital Music Forum West.
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 The Exclusive NARM Webinar
On Thursday, September 22, 2011, at 1pm PST / 4pm EST
Kelli Richards will host an exclusive webinar featuring her eBook "Taking the Crowd to the Cloud - Social Media for the Music Industry"
Please click HERE to register (this event is free to members and $29 for non-members. The first 15 colleagues of All Access Group who use our exclusive code WEBINAR-15-narm, registration will be cost free.
The music industry has turned into a very complicated space, and Kelli's new 80+ page eBook raises the bar and demystifies social marketing, helping musicians, agents and anyone in the industry to THRIVE - it empowers and transforms the marketing mindset. Featuring 10 top social networks for musicians, this eBook maximizes social media to build (and keep) an audience. It holds the key to eMail Marketing, YouTube, Facebook, Twitter and several hot secrets in Social Media. For more on the book, click here.
Established in 1958, the National Association of Recording Merchandisers (NARM) is the leading trade association for music retailers; wholesalers; distributors; record labels; multimedia suppliers; technology, telecommunications and media companies; suppliers of related products and services; and individual professionals and educators in the music business. The Association advances the promotion, marketing, distribution, and sale of music by providing its members with a forum for diverse meeting and networking opportunities, information, and education to support their businesses, as well as advocating for their common interests.
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Industry Interviews
An Intimate Chat with Video Director & Producer, Robby Starbuck This month's Fireside Chat is an informal Q&A with Music Video Director and Producer, Robby Starbuck. Robby Starbuck is an artist who's willing to take huge risks to walk the walk and paint his unique voice on his own private canvas -- film. He's directed music videos for such amazing artists as: Snoop Dogg, Smashing Pumpkins, Escape The Fate, Metric, The Sounds, Pierce The Veil and dozens of others and has, to date, almost 28 million views on his YouTube channel. Starbuck is pioneering a new interpersonal relationship between music, video, artist and film. He is first an artist, but constantly raises the bar on himself as a CEO -- and on the industry in which he operates.
Kelli: Let's switch gears a little bit and talk about the industry itself. Video's been given new life by social media, and especially through YouTube. Videos by Vevo alone were seen by almost 40% of the unique US videos last year. Do you think video will continue its new popularity after being on the decline for so long? If so, do you think mainstream media, like MTV, could jump back on board?
Robby Starbuck: Well there's two answers there, I think absolutely yes, as far as video continuing its rise...if you look at the numbers and the statistics ... and combine it all, it's staggering. Now is the time when we see the most music videos ever watched in the history of television and the modern era. Click here to read the rest of this article.
You can catch my show every Monday at 5pm PST. http://BlogTalkRadio.com/AllAccessRadio. |
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Kelli's Picks!
RESOURCES
Taking the Crowd to the Cloud - Social Media for the Music Industry
Social media is literally your bridge from one reality to another - creating fast and easy digital distribution and building the transformation from musician or artist to BRAND and building audiences along the way. Click above to learn more about the eBook, or to simply sign up for Kelli's updates on this space, sign up at http://bit.ly/AllAccessNsl (just choose the eBook option at the end).
VizLingo - The Newest Gadget for Gen Z
VizLingo is a messaging tool that translates your text into video on mobile devices. The UI is exactly what the new generation of users demands, fun and easy! Just type, see and send. The user simply types any message into VizLingo to see each word of their message illustrated by a 1-2 second video clip. Streamed together (with subtitles at the bottom for the less creative), it's a visual puzzle that can be sent anywhere - directly to Facebook, Twitter, YouTube, mobile phones and email addresses.
Fankix.com
Fans. Bands. Brands. Fankix delivers music fans around the world a unique social experience, deeper interaction with musicians and first-rate authentic content for free. It also provides artists a new promotional platform, increased engagement with fans and a new way to be discovered through social networks. Fankix provides an innovative and more effective way to engage with consumers than TV commercial, banner ads and Internet video pre-roll.
Pledge Music
PledgeMusic provides fans and artists the opportunity to work together to make new records and raise money for charity. By combining social networking technology, old school music biz know-how and an irresistible menu of exclusive incentives, fans can visit the site to hear great new music, enjoy and share unique experiences with the artists they love and actively participate in the release process.
EVENTS
San Francisco Music Tech Summit
September 12, 2011. San Francisco, CA. The SF MusicTech Summit brings together visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology ecosystem in a proactive, conducive to deal making environment.
Digital Music Forum West
October 6-7, 2011. Los Angeles, CA. Join over 300 of the most influential music and digital media leaders for this prestigious event in Los Angeles. Get the latest info, exchange ideas and join discussions about the latest developments in the digital music industry. To save your seat at my upcoming VIP breakfast on-site at DMF West on FRI Oct 7th, please email my team at sandy@allaccesssgroup.com and feel free to use code DMFW25 to save 25% off the registration fee for Digital Music Forum West.
Digital Hollywood Fall
Oct 18th-21st, 2011. Marina Del Rey, CA. Digital Hollywood is the premier entertainment and technology conference in the country. Digital Hollywood has multiple tracks on each day. Attendees will be free to move from conference room to conference room during the day. There will be from four to seven concurrent sessions - depending on the Day.
>PLAY - The Berkeley Digital Media Conference
October 29, 2011 Berkeley, CA. Unlike other for-profit conferences and organizations, >PLAY is 100% student organized and run ... but you might not know it. >PLAY not only creates a professional yet >playful environment, it is run by a devoted team of nearly 100 student volunteers who are infatuated with digital media. The result: high energy, new ideas, close involvement with our sponsors and attendees, and a fun, unforgettable experience.
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Where to Find Kelli!
*Kelli Spoke at West Coast Songwriters Conference on 9/10
Kelli Richards is thrilled to have spoken at the 31st Annual West Coast Songwriters Conference on Saturday, September 10th at Foothill College as part of the panel entitled "Where is the Music Industry Headed." Few music conferences provide the intimate setting for networking with prominent industry guests as this event does each year. Attendees were provided the rare opportunity to participate in one-on-one consultations with industry leaders at the top of their game, and develop networking opportunities, attend songwriting seminars, showcase bands, and learn about the latest industry standards
*Kelli Attended the San Francisco Music Tech Summit on 9/12
Each year, the SF MusicTech Summit brings together visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology ecosystem in a proactive, conducive to deal making environment.
*Kelli Hosts a VIP Breakfast at Digital Music Forum West 10/7
On Friday, October 7th in Hollywood, from 8:00-9:00am Kelli will host an intimate breakfast and discussion to kick off day two of Digital Music Forum West. The focus of this "breakfast club" will be her newest eBook "Taking the Crowd to the Cloud - Social Media for the Music Industry." VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond. Please RVSP to reserve your VIP seat at the event to sandy@allaccessgroup.com by no later than Tuesday, October 4th.
    
 
Big Visions * Big Connections * Big Results |
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WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?
Please do! Just be sure to include this complete blurb with it:
A veteran executive and thought leader in digital music and entertainment (EMI, Apple, SGI), Kelli Richards now runs a successful digital media consultancy focused on working with innovative, game changing technology companies & identifying new revenue streams for established artists and premium content owners based on new business models and channels of distribution afforded by disruptive technologies. She's also a sought after high-end coach specializing in working with successful innovators, entrepreneurs and artists/celebrities to help them be even more successful and achieve greater results and balance in their lives.
If you are ready to take your life and your impact to the next level, you can sign up for a F.R.E.E. subscription at http://bit.ly/AllAccessNsl
WANT TO SEE MORE ARTICLES LIKE THIS ONE?
Visit our ARCHIVES
See Kelli's blog at: http://www.allaccessgroup.com/blog
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Quotable Colleagues
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The only thing more important than being good is being real.
-- Alan Cohen
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Kelli's Comments
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Kelli Talks about the
"360 Digital Strategy"
For media and entertain-ment companies and artists and celebrities with branded content, it is vital to map out a "360 Digital Strategy" to take advantage of cutting edge distribution technologies, company connections and new revenue streams available today to monetize content & connect directly with an audience. Being able to leverage brand equity for faster growth, market penetration, and consumer mindshare / awareness / adoption is the key to success in our industry, which is reinventing itself on a daily basis.
~ Kelli Richards
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All Access Radio
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Tune in as Kelli shares her journey and interviews artists, celebrities, innovators, disruptors, and entrepreneurs, among her many industry colleagues, on her weekly streaming "All Access Radio Show" airing every Monday evening at 5pm PST / 8pm EST.
Call-in live at (626) 696-8608 or listen online live, or on demand, by clicking the link below to access the entire library of intimate discussions with industry visionaries, and to access the Monday Night Q&A at 5pm PST live each week. Join Kelli each week as she hosts a "fireside chat" with some of the leading minds in music, entertainment, and technology.
To hear the entire library of amazing interviews, please visit the show archives at Kelli's Website.
On Demand Q&A
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Newest eBook
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Taking the Crowd to the Cloud - Social Media for the Music Industry
The music industry has turned into a very complicated space, and marketing was NEVER easy to begin with.
Written by industry insider, Kelli Richards, "Taking the Crowd to the Cloud - Social Media for the Music Industry" raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE. Essentially, it empowers and transforms the marketing mindset.
Featuring TEN top social networks for musicians, this eBook maximizes your social media to build (and keep) your audience. It holds the keys to eMail marketing, YouTube, Facebook, Twitter and several hot secrets in Social Media. (It even covers how to port your MySpace contents to Facebook Music.) For $37 this is easily the million dollar choice.
AND you will receive quarterly updates on ALL Social Media news and networks at no cost.
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Kelli Invited to be Part of
Techpinions.com
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Kelli is pleased to share that she's been invited to be one of the first contributing editors to
Techpinions.com
by founders
Ben and Tim Bajarin
of Creative Strategies, a top technology advisory based in Silicon Valley.
Techpinions
brings together the insights and expertise of industry insides and thought leaders in the field of technology and will cover everything from smart phones and digital distribution to insights on the leading executives, companies and deals going on in the tech world. Kelli looks forward to sharing her cutting-edge insights on digital media and entertainment in a vertical that literally reinvents itself every single day. Stay tuned for more info!
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