VIP Breakfast at the Bandwidth Music | Technology Conference
 

On Tuesday, August 16th, at 8am, industry thought-leader, Kelli Richards, CEO of the All Access Group, will host an intimate breakfast and discussion to kick off day two of the annual Bandwidth Music | Tech Conference in San Francisco.  The focus of this "breakfast club" will be Kelli Richards' newest eBook "Taking the Crowd to the Cloud - Social Media for the Music Industry." VIP Breakfast and a printed copy of the eBook (valued at $37) will be available to the first 20 people who respond.  

RVSP to reserve your VIP seat at the event. sandy@allaccessgroup.com

Legacy and Celebrity Wrangling

One of the most important aspects of my career has been creating high impact collaborations between artists, celebrities and corporations, and sometimes between artists and charities.  I call this celebrity wrangling.  There's no shortage of passion in the world surrounding celebrities and musicians; in fact, it's rare to find one that doesn't crave the opportunity to create lasting change and global/societal impact.  Connecting the right artist for the right purpose - or simply being part of event production as a talent producer for award shows & charity events involving great artist/celeb talent, well, those are definitely career high points.  Whether for corporations who want to have a celebrity appear in an ad campaign or established artists perform at employee events or at corporate industry conferences & special events.  I've had the chance to work on some pretty amazing projects over the years, including great global causes with a broad range of artists, celebrities, and big companies.  To learn more about celebrity wrangling, please visit my website.

One of my favorite charity event projects was the "Open Hearts - Clear Mines: Adopt-a-Minefield" benefit concert hosted by the United Nations featuring performances by Sir Paul McCartney and Brian Wilson, where they joined together and sang, "God Only Knows" & "Let it Be".  Read More...

Fireside Chat - Excerpts with Industry Leaders to Build Fan Tribes and Conquer Social Media

My new eBook, "Taking the Crowd to the Cloud - Social Media for the Music Industry" is out! Let's face it, the music industry has turned into a very complicated space, and marketing was NEVER easy to begin with. Taking the Crowd to the Cloud raises the bar and demystifies social media marketing, helping musicians, agents and anyone in our industry to THRIVE - it empowers and transforms the marketing mindset. In order to support the music industry (and everyone) to better understand tribe building and social media, this month's Fireside Chat Q&A is a collection of excerpts from industry leaders and their BEST input on this subject.

Kelli to Terry McBride, CEO Nettwerk Music Group: Terry, talk to us if you would about a topic that's very near to my heart -- fan "tribes" - of all the resources at the disposal of artists, managers and recording companies today, what do you think are the two or three most important ingredients to building those tribes?  

Terry McBride: Probably the most engaging is direct email. If you look at open rates or any of the analytics around that, if used properly and respectfully, if you send an email to fans and you're giving value and sharing value, when it's timely and engaging and you're not overdoing it, that's probably the most effective way. After that I would say that it's social media, whether it's Tweets or Twitter feeds to Facebook, that's also very effective, but that's second after email. Click here to hear the entire interview...

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Kelli to Jason Benlevi, Author of Too Much Magic: Let's talk about social media for a few minutes. Bluntly speaking, Jason, do you feel social media has any true value? 

Jason Benlevi: I'm quite a lover of social media. I'm not quite a lover of the business models. I would prefer to see a model that is not busy looking at our personal information figuring out what to sell us. I would rather that we pay a small amount of money, or that it's part of our ISP fee. Just like we have email or web browsers that there's not one company in charge of it, that's kind of the gate keeper and busy mining our data. I'd rather see a more open model. Click here to hear the entire interview...

"Taking the Crowd to the Cloud - Social Media for the Music Industry"  features TEN top social networks for musicians, including eMail marketing - this eBook maximizes your social media to build (and keep) your audience. It holds the key to eMail Marketing, YouTube, Facebook, Twitter and several hot secrets in Social Media. (It even covers how to port your MySpace contents to Facebook Music.) For $37 this is easily the million dollar choice. To become an affiliate and share this book with your own contacts click here.

You can catch my show every Monday at 5pm PST.  http://BlogTalkRadio.com/AllAccessRadio.    

Resources

Taking the Crowd to the Cloud - Social Media for the Music Industry

Social media is literally your bridge from one reality to another - creating fast and easy digital distribution and building the transformation from musician or artist to BRAND and building audiences along the way. Sign up to get Kelli Richards' comprehensive how-to eBook at http://www.allaccessgroup.com/products/taking-the-crowd-to-the-cloud/

Augme Technologies   
Augme Technologies, Inc. provides strategic services and mobile technology to leading consumer and healthcare brands. Augme's AD LIFE™ mobile marketing technology platform uses patented device-detection and proprietary mobile content adaptation software to solve the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering.    

OneSheet   

Musicians constantly have to direct fans from service to service and from used-to-be-awesome social network to is-now-awesome social network. It's confusing to them and their fans. Enter Onesheet.

Onesheet allows musicians to set up a web presence in minutes using content from other websites they're already updating. They simply connect their existing social networks and services immediately have a website full of content already posted across the web: music, videos, photos, concert dates, blogs, social streams, mailing list signups, online stores and more.

Kickstarter

Kickstarter is the largest funding platform for creative projects in the world.  A new form of commerce and patronage. This is not about investment or lending. Project creators keep 100% ownership and control over their work. Instead, they offer products and experiences that are unique to each project. On Kickstarter, a project must reach its funding goal before time runs out or no money changes hands in order to protect everyone involved. Creators aren't expected to develop their project without necessary funds, and it allows anyone to test concepts without risk.

EVENTS   

San Francisco Music Tech Summit

September 12. San Francisco. The SF MusicTech Summit brings together visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology ecosystem in a proactive, conducive to dealmaking environment.

Demo Fall 2011   

Sept 12-14. Hyatt Regency, Silicon Valley, CA.  Demo Fall 2011 is billed as the 'launchpad' for emerging technologies and trends. This is THE place to leverage the incredible mix of top VC's, journalists, technologists, M & A specialists, and thought leaders in the tech world.

Big Visions * Big Connections * Big Results