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Kelli's Comments...
Kelli Richards, on The All Access Group approach to business:
"At All Access Group, we excel at working with what I call the "creative disruptors" of the world. These are the mavericks who never settle for the status quo, but constantly seek new and different ways to deliver knockout content to an ever-evolving digital world. We connect the disruptors, visionaries and innovators from the worlds of technology and entertainment and facilitate their partnership success."
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Google kills SEO - Stay Alive with Social Media
Newsflash! Google is changing SEO. Yes, they're tossing the algorithm out the window and writing a new recipe for page ranking. A huge piece of SEO will now be based on what they're calling a "social media grid." That means if you are looking for a digital camera, and a Facebook friend recently posted about digital cameras - the link they posted will come up in your search. This is one of the biggest changes to come to online marketing in the last decade, and definitely ramps up the importance of social media. Today I am sharing 3 best practices for social media.
1. BlogTalkRadio
BlogTalkRadio is effective and easy-to use to share expertise, build fan base and increase brand recognition. You can build an online library of recordings (at no cost), plus your shows can be produced live and easily downloaded to podcast for listeners to enjoy at their convenience. Depending on the strength of your already-existing platform of fans, BlogTalkRadio could be a superb win for audience participation and brand building. Click to learn more...
2. Meetup.com - Social Network + Live In-Person Networking
Meetup.com is an online portal where participants meet through live, regional events, plus you can message all of your members with updates - and host ONLINE meetings or teleseminars as well. Let your fans and followers know about this opportunity to meet each other face-to-face, work with you live and in-person, and build their community. Meetup works a LOT like an online group, allowing you to broadcast, post discussions, create events, share files, etc. Click to learn more...
3. Mobile Messaging
When it comes to engaging your fans, anyone who's involved in the direct-to-fan distribution discussion will tell you that getting email addresses and mobile numbers is a huge win. A cool ancillary program you can attach to your Facebook Fan Page is Mozes, a leading provider of mass promotional text messaging. So, in addition to being connected on Facebook and being in the Social Media Grid of a follower, you can create a killer text messaging campaign. Some well-known artists, such as Rihanna and Kings of Leon, currently utilize this opportunity. It won't cost your followers anything to join your "mob" and receive your texts (other than their normal text fees from their carrier), but there is a fee for you ... Click to learn more...
* This is a very brief look at a topic I have covered comprehensively in a 50-page ebook. If you would like to be on the waiting list to receive this ebook (and be offered a special discounted cost), please register here. (select eBook Pre-Order) |
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Industry Interviews
Excerpt of Kelli's Q&A with Jeff Brandstetter, Esq.
Veteran Entertainment and Intellectual Property Attorney and CEO of IndiePlaya
Jeff Brandstetter is a veteran entertainment and intellectual property attorney with over 20 years of experience in film, TV, music, literary, new media and entertainment financing matters. He is also the co-author of the highly acclaimed book "The Music Business Explained in Plain English." He is also the Co-Founder and CEO of IndiePlaya, a revolutionary online film distribution platform optimizing the marketing and distribution of independent films.
Kelli Richards: Jeff, what do you think the future of distribution is going to look like in say, five years, and how much of an impact do you think on-demand digital distribution will have on media?
Jeff Brandstetter: It's interesting that you're asking me this question. As you know, eleven years ago I was asked this exact same question on a panel about the future of the music industry. In fact that event was one you organized with David Schwartz at the Ex'pression Center in Emeryville, CA entitled "MB5: The Future of Music Five Years Out". I think people tend to accelerate adoption faster in their minds than it actually occurs.
I think the reality is that we well see physical product around for a while, and there will still be revenue around physical product for a long time... I think what the landscape will look like in 5 years is that content creators will fast become the hub. Right now everybody is chasing the distribution outlets du jour... because they see the largest numbers in terms of traffic going in that direction.... Indie content providers don't need huge numbers of their own content to recoup their production budget, and that's what they should be most interested in. Where are they going to maximize their revenues? As long as they're passing their content along to 3rd parties, and essentially giving them all of the rights, wholesale, to distribute it and buying into that sell of, "You know, you're a content provider. Don't worry your pretty little head about this. We'll take care of the marketing, promo and distribution. You just focus on making more content." As long as they buy into that, there's no rational reason to believe that the outcome is going to be any different than it's been up until now - which is that the vast majority of them aren't going to make any money." Click here to read more...
You can catch my show every Monday at 5pm PST. http://BlogTalkRadio.com/AllAccessRadio.
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Kelli's Picks: Resources and Events
Resources
BlogTalkRadio
Easily Create an Online Radio Show & Reach Millions Today! Get Started with BlogTalkRadio, FREE for 30 Days! BlogTalkRadio is the leading provider of interactive audio technology solutions. We make it easy for anyone, anywhere to produce high-quality broadcasts and share them online. All you need is a phone and a computer to get started.
StageIt - "A new kind of pay-per-view" - Billboard Magazine
StageIt is about sharing amazing moments between events. Did a friend drop by to jam? StageIt. Working on a new tune? StageIt. The front row seat is the most expensive in the house, but the place everyone wants to be is backstage. Founded by pop artist Evan Lowenstein (of Evan and Jaron, the brother duo that scored three Top 40 hits), Evan created a web-based platform that allows artists to give live interactive performances to their fans and get paid for it. By artists, for artists!
GigMaven.com
GigMaven streamlines the booking process for musicians and venues. We realize that booking gigs is a time-consuming and often frustrating process, whether done in person, over the phone or via email. So we've created something that will allow both musicians and venues to fulfill all their booking and scheduling needs online.
Enconcert.com
Enconcert's Backstage Pass™ is an iPhone application that helps artists create an enhanced live event experience through real-time collaboration with fans at the event.
Events
LA Games Conference
April 26, 2011. What will be the hot games and gaming platforms in 2011 and beyond? What trends will be shaping the games industry? How can you stay ahead in an increasingly competitive marketplace? Over 300 of the most influential decision-makers in the games industry gather for the LA Games Conference to network, do deals, and share ideas about the future of console, PC, online and mobile games.
Digital Hollywood
May 2-5, 2011. Held at The Ritz Carlton in Marina del Rey, CA, Digital Hollywood is the premier entertainment and technology conference in the country. (Kelli will be speaking on May 4th on Music Apps for SmartPhones, Tablets & Social Media - Reaching Millions - Monetization.)
SF MusicTech Summit
May 9, 2011. The SF MusicTech Summit brings together visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology ecosystem in a proactive, conducive to dealmaking environment.
NARM Convention
May 9-12. Be in the same room with everyone from indie store entrepreneurs to major retailers, mobile providers to download services, the four major distributors to the industry's hottest record labels, marketers to event-related companies, as well as hundreds of other businesses from start-ups to seasoned experts that are actively engaged in ways to support sales.
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Quotable Colleagues
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"Friction is the opposite of fluid, liquid, easy or effortless. Friction is the presence of hurdles or obstacles to enforce transactions... The future of business, and of course, of media, is fluid, organic, harmonious, smooth, easy, wanted and social. This is why Facebook is going to be the biggest media company on the planet when they go public this year, with over a billion users anticipated by the end of the year. They are making it fluid, and the old guys are making it friction."
~ Gerd Leonhard
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All Access Radio
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Tune in as Kelli shares her journey and interviews artists, celebrities and friends on her weekly streaming "All Access Radio Show" every Monday evening at 5pm PST.
BlogTalkRadio.com/
AllAccessRadio
You can call-in and listen at
(626) 696-8608
or simply listen online at the above link. Please join Kelli each week as I host an intimate "fireside chat" with some of the leading minds in technology and digital music and media:
Gerd Leonhard - Monday 4/11 - 5pm PDT
Peter Rafelson - Monday 4/18 - 5pm PDT
Jim Griffin - Monday 4/25 - 5pm PDT
To hear the entire library of amazing interviews, please visit Kelli's Website.
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Kelli's Award-Winning Book: The Art of Digital Music
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The Art of Digital Music: 56 Visionary Artists & Insiders Reveal Their
Creative Secrets
Click to get the book.
Digital technology has changed everything. Here's your backstage pass.
The Art of Digital Music is an amazing book that gathers the wisdom and groundbreaking tech- niques of 56 visionary artists, producers, provocateurs, instrument designers, programmers,
label executives, and industry insiders into one inspiring volume.
Hear firsthand how the masters wield technology to create their amazing music - the included DVD features highlights from all 56 interviews. You'll learn studio setup tips, secrets of sampling, creative quantization, ring tone tricks, production strategies, insights from video game composers, insane distortion recipes, how to squeeze expres- sion from loops, how to overcome software option anxiety, how to exploit happy accidents, and much more.
A Best Books Award Winner!
By Kelli Richards and David Battino
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Kelli Invited to be Part of
The Futures Agency
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I was recently invited to be part of The Futures Agency by my good friend and colleague, Gerd Leonhard. For those of you who do not know, The Futures Agency is the name of Gerd's company, but he's also created an online industry think-tank of friends and colleagues. I'm thrilled to be part of this think-tank and elite group of leaders in the digital industry. I'll be writing more about this over the coming weeks and months, but for now, I'd like to invite everyone to *like* The Futures Agency Facebook Page to become part of the growing conversation around creating meaningful change in how data is shared, sold and created. Thanks, Kelli |
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