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Kelli's Comments...
on her upcoming book (due out 11-11-11)
"You Say You Want a Revolution:
An Artist's Manifesto for Success in the Digital Age"
"What artists need today is almost a navigation manual to help them figure out in today's music space what they need to know about how to harness technology to their advantage, about the new business models, how they can make money, who they should be working with and what's most important to know to survive - and thrive - in this space."
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Access Your Big Vision
6 Ways to Build Your Brand & Your Audience In today's world, the connection to your customer is your number one asset. The path to communicating most effectively to your "fans" literally becomes the yellow brick road. If you're not giving your fan or client a myriad of choices through which to connect, you are missing out not only on revenues, but also on building your army of loyal brand advocates. Here are 6 best practices to implement immediately to forge a solid, long-standing relationship with your best audiences and clients. #1. Good as Gold - Email Addresses. I can't stress this enough. You need to ask your client / fan base for their email addresses often - and you need to offer them ... read more
#2. Body and Soul. The body of your work has got to be excellent obviously, but in today's world, your fan base and clients want more than just your products. They want to know who YOU are and what makes you tick. They want to be your friends on Facebook and feel a personal, one-on-one... read more
#3. Microscope, Telescope, Periscope. If you're ready to move forward with the most important work of your life (and if you're not, stop wasting time already), then you're going to need a dream team to move you forward. It's easy to get caught up from ... read more
#4. Inquiry! Constantly asking your fans and client base what they want from you is a vital best practice. As we know from the music industry, things can change day-to-day, and it's those ... read more
Please click here to continue
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Industry Interviews
An Intimate Q&A with Tom Silverman, CEO of Tommy Boy Entertainment
Here are a few excerpts of my interview with Tom Silverman on my All Access Radio Show. To hear the entire interview, please visit my website at http://AllAccessGroup.com.
Tom Silverman, CEO of Tommy Boy Entertainment and the Force Behind the New Music Seminar Speaks with Kelli about where the Music Industry is Headed.
Kelli: Tom, where do YOU see the future of music and artistic control of content heading?
Tom: Artistic control. Wow. I don't like to use the word control when I'm talking about artistic. I think the problem with the business right now is it's based on control. The old music business was based on control. And you know, we're starting to build a new music business that's based on different values altogether ... The old business really was based on power and control and coercion... all that "nice" stuff, and the new business really is based on cooperation, community, connection and collaboration. It's a much different paradigm.
Kelli: Tom, why do you think traditional labels are so afraid to hire new artists and how do you think a new artist can succeed despite these roadblocks?
Tom: ... Whenever you have a consolidated business or industry, they become risk averse. The more companies roll up and consolidate, the less risk they take. That's true in any business. The labels would rather be conservative ... it costs a million dollars to roll the dice every time you sign a new artist. It's at least a million dollars in America even to see what you have. They're saying,' let's sign less artists and let's spend less money on those few artists that we do sign them, in marketing, and then let's do 360 deals with them so we have a bigger return'
... To read Tom's response and the rest of this excerpt, please click here.
You can catch my show every Monday at 5pm PST. http://BlogTalkRadio.com/AllAccessRadio.
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Kelli's Picks: Resources and Events
Resources
Rules for Renegades, Author: Christine Comaford
Renegade entrepreneur Christine Comaford has lived the kind of life most of us can only dream of. From model to monk to multi-millionaire, Rules for Renegades is the distillation of what Christine has learned as she succeeded and failed. It's loaded with great tools: sample business plans, tutorials on sales & marketing techniques, and more.
Topspin Media
If you haven't heard about it yet (which would be hard to believe), Topspin is professional-grade software for artists and managers. It's a complete technology platform for creating a retail channel, effectively promoting music and connecting directly with fans. In March, Topspin launches a subscription model to help artists build their influence and fan base.
Networking Advice
Click here to read Constantine Roussos article on "How to Network in the Music Industry: Successful Business Networking Tips, Basics & Career Advice."
Events
South by Southwest - SXSW
March 18-20 2011. By day, thousands of attendees network in the halls of the Austin Convention Center on their way to do business in the SXSW® Trade Show, sit in on informative panel discussions featuring some of the industry's key players, gain insight from legendary speakers or plan out their abundant party schedules. At night, SXSW showcases hundreds of musical acts from around the globe on over 80 stages in downtown Austin. All this and so much more, combine to make SXSW one of the most revered music events, year after year.
CTIA Wireless
March 21 - 24, Orlando FL. The International CTIA WIRELESS® show is the premier wireless event representing a $1 trillion global marketplace that brings together wireless and converged communications, broadband, mobile web. With next generation networks on the horizon, the proliferation of applications and the adoption of wireless in enterprise and verticals, the wireless and converged communications marketplace is growing exponentially.
LA Games Conference
April 26, 2011. What will be the hot games and gaming platforms in 2011 and beyond? What trends will be shaping the games industry? How can you stay ahead in an increasingly competitive marketplace? Over 300 of the most influential decision-makers in the games industry gather for the LA Games Conference to network, do deals, and share ideas about the future of console, PC, online and mobile games.
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Quotable Colleagues
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"From my point of view, I've spent a large majority of my life building platforms ... and understanding what the content owner wants. What really struck me quite a while ago is this: The more people build these devices, the more convoluted or fragmented the market gets. ... I've always been a creative person. I always believed the technology should be invisible."
~ Finbar O'Hanlon,
CEO of Linius
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All Access Radio
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Tune in as Kelli shares her journey and interviews artists, celebrities and friends on her weekly streaming "All Access Radio Show" every Monday evening at 5pm PST.
BlogTalkRadio.com/
AllAccessRadio
You can call-in and listen at
(626) 696-8608
or simply listen online at the above link. Recent shows have featured amazing artists, like Irene Cara, and industry leaders - such as Ian Rogers, CEO of TopSpin and John Rudolph, CEO of Bug Music.
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Kelli's Award-Winning Book: The Art of Digital Music
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The Art of Digital Music: 56 Visionary Artists & Insiders Reveal Their
Creative Secrets
Click to get the book.
Digital technology has changed everything. Here's your backstage pass.
The Art of Digital Music is an amazing book that gathers the wisdom and groundbreaking tech- niques of 56 visionary artists, producers, provocateurs, instrument designers, programmers,
label executives, and industry insiders into one inspiring volume.
Hear firsthand how the masters wield technology to create their amazing music-the included DVD features highlights from all 56 interviews. You'll learn studio setup tips, secrets of sampling, creative quantization, ring tone tricks, production strategies, insights from video game composers, insane distortion recipes, how to squeeze expres- sion from loops, how to overcome software option anxiety, how to exploit happy accidents, and much more.
A Best Books Award Winner!
By Kelli Richards and David Battino
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