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AUGUST 2016
eVantage Newsletter Masthead
Multiplying Revenue


by Dan Heffernan


We have just finished up a season of conferences, summits, and trade shows in the industries we serve---publishing and membership associations.  One of the things that sticks out the most for me at these meetings are the stories of how organizations are increasing their revenue.  There appears to be no end to the tactics people have employed to multiply revenue by creatively looking for opportunities for repackaging their content, extending their brands, and thinking outside the box about new value propositions.  One publisher we know sells design furniture on a website which extends the brand of their design magazine.  Now that's creative thinking.  I don't know many publishers who sell furniture.


Publishers, especially those in the B2B space, have been experts at diversifying their revenue for decades.  From selling lists of their subscribers to advertisers, to targeting their editions to certain demographics, to selling back issues of their magazines, or articles, and selling advertising, these publishers have many sources of revenue which helps steer their businesses through the ups and downs which come to us all.
 






"There appears to be no end to the tactics people have employed to multiply revenue by creatively looking for opportunities for repackaging their content, extending their brands, and thinking outside the box about new value propositions.  One publisher we know sells design furniture on a website which extends the brand of their design magazine.  Now that's creative thinking.  I don't know many publishers who sell furniture."


- Dan Heffernan
VP of Sales, Marketing & Product Direction
 
Congratulations to Crain Communications:
100 years!


by Cindy Twiss


Crain Communications is celebrating 100 years of B-to-B publishing. And one thing hasn't changed: the company's commitment to quality journalism. 


Crain founder, G.D. Crain Jr., launched the company's first publication, Hospital Management, in February 1916.  Today, with 880 employees in 13 locations throughout North America and Europe, Crain's 22 brands now reach 6 million business decision makers across the U.S., Europe and Asia, and stand among the most influential media properties in the industries they serve.


We wish them a Happy 100th Birthday!




Welcome New Employee: Will Desrochers


by Cindy Twiss


Will Desrochers is the newest member of the support center staff, reporting to Scott Ghormley.
Software support is not new to Will, as he comes to ACS from the support center at ParishSOFT. There, he started as a support representative and worked his way up to become the manager of the 21-member support staff.


Will earned a Bachelor's degree in business, with emphasis on management and economics, from Franciscan University in Ohio. His first post-university job was at ParishSOFT, and working in support appealed to him because he enjoys helping people and has an aptitude for technology. He also likes a good challenge and enjoys learning new things, and there is plenty of both in support, he says.








Deco Proteste Goes Live on Advantage



by Cindy Twiss




Congratulations to Deco Proteste, a member of the Euroconsumers group, who recently went live on Advantage with all remaining subscribers in Portugal. This multi-phased ongoing project involves consumer advocacy organizations in five different countries---Portugal, Belgium, Brazil, Spain and Italy---that all produce consumer report publications, but have plenty of differences.


The goal of the project was not only to replace the existing fulfillment system with Advantage, but also to revamp and update the supporting infrastructure that integrates with Advantage. Euroconsumers made a significant investment in internal resources, vendors, and AdvantageCS to bring the entire business forward using new technologies.  As part of the project, AdvantageCS developed a Contact Center solution with new scripting and workflow features that were specifically designed to work for the large contact center operation at Deco Proteste.






New Features Available in the Third Quarter



by Tim Martin




These Advantage features are either available now or will be soon. Contact your Advantage account manager for more information. 
  • Advantage Single Sign-On Solution



  • Multi-language support for inventory items
  • Send to Excel



  • Authentication Types for Social Media Sites



  • Send Premium Items to Content Access Participants






Save Time---and More---With Single Sign-On



by Eva Weissman


Although Single Sign-On (SSO) is not a new concept, it has become trendy in recent years and has been implemented by a growing number of organizations. 


So, what is Single Sign-On?
A Single Sign-On solution allows users to log into multiple different applications using the same username and password. This could be a "social login," such as "Log in with Facebook" or "Log in with Google," options you've no doubt seen on the web before---or a login that is unique to the applications in your organization. Rather than the traditional model in which each application requires its own login, Single Sign-On manages the authentication across several applications:



 




How to Ensure Your Cutover Is Successful



by Paul DesRosiers


Change Creates Cutovers
One constant in any software environment is change.  New tools, new techniques, and new applications are appearing almost daily.  Implementing something new inevitably means there will be a cutover. Cutover efforts involve stopping production operations on a current system and installing something different.  For some initiatives, this is a small effort and can be accomplished during normal business hours.  For other larger, enterprise-wide initiatives, this means evenings and weekends.  Some projects plan for three-day weekends to limit the downtime on production operations during "normal" business hours.
 
High Stakes, Short Time frame 
These large projects usually have months of effort that have preceded the cutover.  Often, the success of the project is imperative to the company's success and profitability. There is much at risk and the stakes are high---as are the pressures.  







Yesterday's Needs Today


by Bryan Varblow




In preparation for the 2004 Summer Olympic Games in Athens, Greece built over 20 new facilities to host the various events.  The cost to construct these facilities climbed into the billions of Euros.  Only twelve years after the close of those games, a large number of them are rarely used or totally neglected. 


Putting aside the question of whether those now-obsolete venues were a worthwhile investment, at least they were completed in time to reap some amount of return.  The host city of the upcoming Summer Games, Rio de Janeiro, is at risk of not completing all venues on time.  Imagine such an investment not even being completed in time for the short period in which it is needed.


On a more personal level, we can all recall times when we've spent a significant amount on something that quickly became obsolete.  Looking back 15 years, a popular item to carry was a Palm Pilot (complete with stylus!) or some other variant of a PDA.  I had a couple of them myself around that time.  A few years back when I tried to unload them at a garage sale, the only person interested was someone who had a fascination with old technology.  I was able to get a few dollars so that the gadgets could be added to his growing collection.


 


Check out our blog for the most up-to-date news and information about Advantage. New posts weekly!

 
 
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Editor: Cindy Mikol Twiss


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