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IN THIS ISSUE

Forget gamification; try writing a humanized survey

What marketers and researchers need to know about vaccines

Tech-assisted intercepts help pave the road between traditional and emergent

The Social Side of Research

From our blogs

Research War Stories: 'Ready to shoot my supervisor...'
 

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Forget gamification; try writing a humanized survey

By Annie Pettit                       

 

Despite the plethora of qualitative and quantitative methodologies, surveys remain the No. 1 source of data for marketing researchers. They offer us the opportunity to collect opinions about predetermined topics using standardized questions and answers, thereby avoiding creating biases that impede the generalization of research results. Myself included, most professional survey writers have gotten stuck in a rut. In our quest to be as accurate and precise as possible, we have chosen to write surveys that are so clear and specific that they are also ultra-boring and difficult to read.  

 

 Read on...

 

What marketers and researchers need to know about vaccines
By Denise Wong, Dylan Johnson, Lynsie Ranker, Richard Durante and Michael Feehan
 
Vaccines are the epitome of a preventative health strategy - a single or series of interventions to ward off disease before any signs or symptoms emerge. They have been the most efficient and cost-effective way of reducing mortality and morbidity from infectious diseases in both industrialized and developing countries. Unlike other pharmaceutical products with a preventative value, a set of tangible markers that suggest that risk for a single individual is actually reduced does not exist for vaccines.

  

 

Tech-assisted intercepts help pave the road between traditional and emergent  

By Laura Boniello Miller      

 

Customer research has become both more accessible and more challenging as online survey deployment options grow in number and in popularity. The struggle between established, traditional research methods and quickly-deployed, cost-effective new methods of data collection is ongoing. When looking at the positives, traditional research is known for its quality and thoroughness while emergent research is known for its speed and accessibility.  

   

The Social Side of Research
Ideas and insights on MR from around the Web


The Quirk's e-newsletter regularly highlights a handful of active and intriguing discussions from LinkedIn and other forums around the Web so you can stay on top of the research scuttlebutt as it's happening. Here are four popular discussions from the past few weeks. More details after the jump. Comments have been edited for clarity and brevity.

 

Why I hate infographics
Posted by Cyrille Vincey in Market Research Data Visualization

Financial incentives for qualitative research participants abroad
Posted by Tracy Neeham in QRCA Qualitative Research Discussion

The impact of SurveyMonkey on your marketing efforts
Posted by Hal Fogelman in The Marketing Research & Insights Group

Know of a discussion worthy of being featured? Contact Quirk's Content Editor Emily Goon at emily@quirks.com.
 

Read on... 

 

From our blogs

 


It's all about me: Do narcissists make good managers?

Survey shows the high cost of youth sports

Penny-pinching will prevail in 2014

Many Americans admit to opening store credit cards on a whim

3 tips for constructive confrontation in the workplace

 

Research War Stories: 'Ready to shoot my supervisor...'

An unnamed automotive market researcher recalls hearing the story of a ride-and-drive car clinic where, while the respondent was driving, the interviewer, a woman in her 40s, suspended her questions to chit-chat with the respondent, explaining that she formerly worked at the Post Office.
 

 

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