Images are everything: How MR can mine the visual side of social media
By Sarah Browne
Words are so last millennium. We're increasingly ditching text and letting pictures do the talking. In our new show-don't-tell world, we're communicating with brands, companies - and each other - using images, not words. Our overstuffed brains, which process visual information 60,000 times faster than text, crave this new visual vocabulary.
Take the Oxford Dictionaries word of the year: selfie. With usage up 17,000 percent since its origin, this winning word is a symbol of the cultural and behavioral shift we're experiencing. It's not what your customers say about you, it's what they show.
Read on...
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Big data matters: Why you should be using it and how others already are
By Helen Strong
With the increasing pace of today's innovations, academics and educators are constantly trying to keep up with business advances. In the research industry, we are faced with the emergence of big data and electronic measurement and the impact that these processes should be having on marketing research design theory. they have been skeptical about its ability to provide the answers. Until now, that is.
Read on...
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The Researcher's Bookshelf: Tilt When listening to customers is not enough
In his new book, Tilt - Shifting Your Strategy from Products to Customers, Niraj Dawar makes a strong argument for marketers to actively dictate and manage the expectations of the markets in which they operate. The thinking being that, by setting the rules of the game, companies have a better chance of influencing how the game is played. Part of that process, to be sure, involves obtaining customer input through research, but merely asking customers what they want is not the most effective use of the research process, as he argues in this excerpt from a chapter entitled "Busting Myths in the Marketplace Wars."
A company is market oriented, according to the technical definition, if it has mastered a sequence of activities that starts with listening to customers, understanding their needs and then developing products and services that meet those needs. Captivated by this myth, companies spend billions of dollars and countless hours conducting focus groups and surveys to understand what customers want and evaluating their reactions to product and feature prototypes.
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The Social Side of Research
Ideas and insights on MR from around the Web
The Quirk's e-newsletter regularly highlights a handful of active and intriguing discussions from LinkedIn and other forums around the Web so you can stay on top of the research scuttlebutt as it's happening. Here are three popular discussions from the past few weeks. More details after the jump. Comments have been edited for clarity and brevity.
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UNICOM is hosting a big data conference on December 5 in London.
This conference revisits the first wave of big data and then provides insights into the issues of the second wave of big data which are challenging the professional and business community.
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Research War Stories: 'She noticed a display of condoms hung on pegs...'
Mark Michelson tells about on-site interviews he was conducting in Southern California at a drugstore chain. He was taking his first customer, a woman, around the store so he could ask questions regarding signage when they reached the aisle marked "Seasonal, Supplies and Rubber Goods."
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