Articles | Suppliers | Jobs | MyQuirks |EventsApril 22, 2013
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IN THIS ISSUE

Evolving professionals, evolving panels: B2B research propels a new era of business insights

Get creative: Seven solutions to improve usability studies

Successful B2B research requires insight generation, not just data gathering

Back to basics: Six essential skills for telephone interviewing

From our blogs

Research War Stories: 'In what state do you practice?'
 

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Evolving professionals, evolving panels: B2B research propels a new era of business insights

By Tonya Parsons and Adam Sowers          

 

The research industry has a long-standing history of addressing the challenging B2B market and successful practices along the way have resulted in higher demand for richer insights from B2B customers. In the past, we saw research clients embrace new B2B attitudinal and behavioral profiling and tracking data and then quickly transition to a focus on understanding needs, preferences and triggers that drive purchase decisions. Now we're witnessing research clients wanting to anticipate what B2B customers are thinking and planning; personify and target one decision-making job function versus another; consider the implications of customers' businesses expanding globally; and gain an up-close view of the work environment as it relates to products and services offered to B2B customers.

 

 Read on...

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Get creative: Seven solutions to improve usability studies
By Pamela Walshe                           

 

Research methodologies must evolve constantly to keep up with today's changing technology and usability research is no exception. Regardless of the industry, platform or phase of product development, usability researchers must broaden their toolkits to include creative solutions that go beyond the standard go-to tests for design teams. The most successful product teams use different methodologies throughout the product life cycle, as each approach brings a different lens to the questions they are trying to answer and therefore generates unique insights.

 

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Successful B2B research requires insight generation, not just data gathering
By Kieron Mathews 

The April issue of Quirk's features a focus on B2B research. From our archives, this article emphasizes how B2B researchers must generate insights in addition to data and take the time in reporting on the data to make outcomes and actions clear and understandable to their end clients to generate useful information and analysis - and avoid "death by bar chart."   

 

As markets have matured, a simple number isn't enough. It no longer provides a sustainable competitive advantage or added value to a business. During the mid-1990s, the American market research industry witnessed this transition; clients began wanting much more from the data being provided and sought researchers who offered meaning to the numbers within a business context.

 

Figures alone are no longer the tools that assist a business in getting one step ahead of its competition; this can only be achieved with market insight.

 

Are You A Normal Market Researcher?
Pre-Segmenting Market Researchers - Where Do You Fit?
A complimentary Webinar hosted by Quester

May 9 at 11 a.m. CDT
   
Market researchers were invited to take an interview with Quester's software-based interviewer and over 250 have shared their story with us! Register now and learn:


> What segments were identified
> The qualitative technology and analytics Quester utilized for the study

> How to dig deep into consumers' minds and bring them to life

Quester
Tim Hoskins and Nichole Clinkinbeard will present. 
 

Register now!

Back to basics: Six essential skills for telephone interviewing

By John C. Stevens  

Many researchers take advantage of significant cost savings by conducting surveys by Internet rather than by telephone. Opportunities await those who can harness big data or social media listening for their clients. This doesn't mean that telephone interviewing will become obsolete; it just means that it will become more challenging - and interviewers must rise to the occasion.

       

Read on...

Are you connecting with consumers in the most effective way possible?
A complimentary one-hour Webinar about MarketTools' Touchpoint Mapping on May 13, 11:00 a.m. CSM markettools
  
Join us and learn:

> How to develop a holistic understanding of the consumer journey from start to finish
> Which touchpoints reach and influence the consumer at every stage of the journey
> The type of messaging content and delivery that is most effective

 
Jay Pluhar and Alexander Kleijngeld will present. 
 

Register now!
From our blogs

 

Substantiate multiple claims at your own peril 

 

Research employers, stop looking for a unicorn 

 

Airlines are paying attention to their research data - no, really! 

 

Are methodologists becoming irrelevant? 

 

Notes from the ARF Re:think - 'No more naked research'  

 

Will Salt Sugar Fat bring heat on marketing research? 

   

Employers, tap into the power of engaged employees  

 

If we are to become data scientists, how do we define 'scientist'? 

    

Question for research firms: To app or not to app? 

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Research War Stories: 'In what state do you practice?'

Tara J. Abrams recalls mail studies she used to conduct in the pharmaceutical field, where physicians were asked "In what state do you practice?" Some of the write-in answers were: "Denial," "Confusion" and "Psychosis." 


Read on... 

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