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A marketer's guide to proposed COPPA changes
By Emily Goon
Recent estimates have placed children's buying power and purchase influence in the tens of billions of dollars. Given that number, it's no surprise that many marketers and advertisers are clamoring for their piece of the pie. However, with rapid technological advancements in online marketing via targeted advertising and behavioral profiling, watchdog groups have voiced concerns about protecting children from invasive marketing practices and shielding them from the data-gathering techniques that allow marketers to profile and target users on the Web.
Leading the charge in defense of a child's right to privacy online is the U.S. government, as the Federal Trade Commission (FTC) has proposed changes to its Children's Online Privacy Protection Act that "could greatly increase the need for children's sites to obtain parental permission for some practices that are now popular - like using cookies to track users' activities around the Web over time," according to Natasha Singer's September 27 article, "U.S. Is Tightening Web Privacy Rule to Shield Young," in The New York Times.
Read on...
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Researchers, are you at risk? The dangers of prolonged sitting
By Charlene Randall
Conducting interviews. Flying on planes. Observing focus groups. Fielding projects. If you are doing any number of these, chances are you may be putting yourself at risk by sitting more than you realize. Researchers now say, regardless of whether you exercise regularly, sitting too long too often can lead to a number of health problems and even premature death. It's important that you know the dangers involved in prolonged sitting and some easy tips you can follow to protect yourself.
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How to make sure your physician surveys are giving you accurate information
By Andrew Aprill and Matt Campion
The October issue of Quirk's features a focus on health care research. From our archives, this article discusses how three parties (the doctors, the client company and the research vendor) are responsible for ensuring data quality in online research with physicians. It also outlines steps to follow to ensure that each stakeholder holds up their end of the bargain.
Remember that big decision you made last week and the physician-based market research findings that influenced your decision-making? Did you ever stop to wonder who answered your survey questions and if they provided thoughtful responses? As pharmaceutical market research continues its rapid migration to online surveys, data quality is increasingly being questioned by end users. We applaud this scrutiny and offer the following systematic approach to maximizing the quality of physician-based survey data.
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Research War Stories: 'He doesn't have many friends!'
Sometimes respondents put each other in their places. Sig Saltz recalls attending a focus group on mouthwash where it became obvious that one particular respondent might be a problem. The hostess had complained about his demeanor during check-in and at times he appeared to be scowling during the session. After about an hour he finally offered a contribution, in a rather gruff voice, "On Friday nights I have friends over for poker. Before we begin, I put a bottle of mouthwash on the card table and tell them they'd better use it!"
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Turn C-Level Executives Into Market Research AdvocatesA complimentary one-hour Webinar hosted by Research Innovation and ROI Inc. and Research Now November 7 at 10 a.m. CST
Attendees will learn:  > What is the profile of a high-impact research department?
> What impact is research having on true business outcomes in large companies?
> How can the research function adapt to executive learning styles and better leverage different sources of executive influence?
> How can we best serve as a catalyst for concept and idea generation?
Brett Hagins and Melanie Courtright will present.Register now!
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Enter to win: Quirk's monthly contest
 This month's prize is 3,000 credits (a $1,000 value) to Toluna QuickSurveys™. All entrants receive 100 credits and can ask one question to 100 Toluna respondents for free! Toluna's QuickSurveys™ is a Web-based, DIY survey tool with four million people ready and willing to answer your questions! - 2,000 responses in less than 24 hours
- Global reach
- Real-time reporting
- Targeting capabilities
Enter now or send an e-mail to contest@quirks.com with your complete contact information. Please include "Toluna Contest" in the subject line. Deadline to enter is October 31, 2012. The winner will be selected at random and announced in the December issue of Quirk's.
To become a future contest sponsor contact Evan Tweed at 651-379-6200.
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