November 2013                                                                                                                                      Copyright 2013
Bridal Shows, Inc. Newsletter                                                                                                    by Naomi Butler, CEM, Bridal Shows, Inc.

Greetings!

 

Cooler temperatures and fall breezes in the air mean a string of holidays are on the horizon! The next three months can be a fun, busy, but also sometimes stressful time full of parties and events. Take the time to secure the future of your business by reserving your spot in our 2014 bridal shows NOW!
  
Don't wait until December to think about how to grow your business in the new year, by then it could be too late! Categories and space will close out and the option for payment plans may be gone. Sign up now so that you can enjoy your holidays confident in the knowledge that you are going to achieve great success next year meeting thousands of new brides at the Dallas Bridal Show™, Fort Worth Bridal Show™, Plano Bridal Show™, and the NEW Las Colinas Bridal Show, Irving Bridal Show, and Allen Bridal Show.
  
We are eager to help you achieve your goals so call us today and enjoy your holiday season with peace of mind, knowing you are set for a whole new year of growth and success.
  
  
Bridal Shows, Inc.
972.713.9920
  
Like us on Facebook 

 

Thanks for 25!

 

 

We are gearing up for the 25th Year Dallas Bridal Show™!

 

As we did at the 20th year Dallas Bridal Show™ five years ago, we will have another

appreciation event 

Saturday night after the show is over on January 25th. We already have so many that want to be involved in that event. If you want to donate something for a door prize for that event, please send us something in writing to info@bridalshowsinc.com. You do not have to be a vendor in the show to be a part of the appreciation event.

 

If you have past photos or videos of the Dallas Bridal

Show™ in the last 25 years, please send those to us.

 

This event will be a thank you to all of the wedding businesses that have participated in our bridal shows over the last 25 years. This fun event will include lots of door prizes and entertainment. Stay tuned for more information.

 

25 YEARS! Since 1988!

1. 25 years...of unmatched quality.
  
2. 25 years... of unmatched consistency.
  
3. 25 years... of supporting you, the local wedding business.

4. 25 years... of building our brands through extensive advertising utilizing lots of radio stations, broadcast & cable TV stations, billboards, wedding publications, media promotions, and MORE! No other bridal event in the DFW Metroplex has ever done as much advertising for a Bridal Show as we have, even for our smaller shows.

 

5. 25 years... of staying on top of the always changing media landscape.

 

6. 25 years... of building excellent wedding business relationships, many who are now considered close friends & family.


7. 25 years... of building fantastic media relationships who are close friends and family.

 

8. 25 years... of limiting categories so every company has the best opportunity to get great results.


9. 25 years... of mentoring, coaching, and motivating companies to reach their best potential and to keep growing.


10. 25 years... of supporting the local wedding associations by donating door prizes to monthly meetings and charity events each year.


11. 25 years... of really caring about our local industry.


12. 25 years... of training teams who want the best for our shows.


13. 25 years... of ideas and innovations.


14. 25 years... of doing what we say we are going to do.


15. 25 years... of thinking.


16. 25 years... of learning and growing .


17. 25 years... of conversations and listening.


18. 25 years... of competition.


19. 25 years... of combined show experience with the current Bridal Shows, Inc. staff totaling over 96 years!


20. 25 years... of fashion shows.


21. 25 years... of writing copy.


22. 25 years... of passion.


23. 25 years... of giving.


24. 25 years... of many sleepless nights!


25. 25 Years... of LOVE.


Call us and let us help you to follow your dream!

How to Get Great Results
  

We have had hundreds attend the Exhibiting 101® seminar & the How-To Workshops.

 

These sessions have helped wedding businesses know how to get great profitable results from exhibiting in bridal shows.

 

Call to learn more and stay tuned for upcoming workshops!

 

Here are just a couple (out of many) testimonials we have received from these events:

 

"What a great seminar! I feel you never stop learning, so I knew I would gain a few tips, but I got a lot more than I expected. Those tips then made me think of other things so it was incredibly helpful."

 

"Thank you for holding your workshops on "How to Work Your Leads." We learned so much from that little amount of time."

 

  
Promote Your Brand to our Million+ Social Reach Locally!

 

Like and share us on Facebook!www.facebook.com/BridalShowsInc

 

Email Maria at  maria@netclipsmedia.com to post new information and create more mentions of your company on our facebook. This gives your business more exposure to our million plus social reach locally, and these numbers are growing every day!

  
NACE Fundraiser
                 
The highest bidder for one of Naomi's paintings at the NACE fundraiser event was Michelle Tornatore with The Adolphus. "This charity event benefited the Juvenile Diabetes Foundation, which is near and dear to my heart," Naomi said.  

Testimonials

 

 

TO WHOM IT MAY CONCERN:

 I am Radu "The Violin Guy", a local Dallas musician and DJ providing wedding and event music services in the Dallas -Ft Worth area as well as nation wide. I have been exhibiting with the Dallas Bridal Show ( Bridal Shows Inc ) since 2007 and have seen my business grow over night due to the leads and clients that I met at the show. From talking directly with brides to connecting with event planners and networking with industry professionals, this show has really made its mark and convinced me to renew year after year.

  

 As I was expanding my business and I was performing more and more nationwide, I started looking into the same type of advertising in other states and cities across US, only to realize how precious and fragile our wedding market is in Dallas. Everywhere else I went I have come across the situation of clients not being interested into booking the vendors at the show because they have already booked all they needed at other bridal shows before. The amount of shows per weekend in these cities was so high, that it result in a low number of brides attending a bridal show, and even fewer actually looking to book a vendor. Most of the times it was just a fun activity. This led to wedding vendors spending a hefty amount of money on the space advertised in the booth with no leads and no success. Time was consumed for all the vendors, money was spent and more - we as vendors realized soon enough that the bridal shows done there were done as a business and profit from the VENDORS, and not to bring clients to the vendors as it should be , and the primary reason why vendors were attending the show in the first place - to meet clients.

  

 My conclusion is that the higher the number of bridal shows, the less the result of actual potential clients for the vendors. Less is more. Dallas Bridal show has been the leader in the Dallas' wedding industry for 25 years for the main reason that it brought the best of the vendors to the clients, and the right amount of clients to the vendors. There has never been a "slow" show for anyone, because DBS has targeted correctly and professionally towards both the client and the vendor. I as a wedding vendor do not encourage any other "small" bridal shows in the city, because the real results will only come from a professional bridal show, well organized, well targeted and most of all - popular and well advertised in the city. You can't go watch a show no one has heard of and expect to sell to thousands. Keeping a small but well defined number of bridal shows in Dallas will serve the vendors and the clients better, because you can find everything you need in one place. And with Dallas Bridal Show serving all the major areas in Ft Worth, Plano, Irving & Allen there is no doubt everyone will stay in business, as well as find the perfect vendor in one place.

  

Yours, Radu - TheViolinGuy™

 


The Dallas Bridal Show™ was the best event we have done in our 5 years of doing business. We had great results and will be registering for all of your upcoming shows!

 

Tracey Schwartz

Stella & Dot

 

 

Irving Painting at the Irving Convention Center

 

The Irving Painting that Naomi painted is displayed at the Irving Convention Center, 3rd floor. Stop by sometime and see the "Irving Painting" firsthand. The painting was presented to the Irving Convention and Visitor's Bureau Director's Meeting to a group of about 45 people on Monday, August 26th. Sanah Brown painted the Mustangs for Naomi, so it was a great collaboration effort.

 

  
  
Editor's Note
 
Would you like to contribute to the Bridal Shows, Inc. Newsletter? We are always looking for informational content in the way of testimonials, press releases, or industry advice. To learn more about how you can be a part of the newsletter,
email me today!
 
Sincerely,
 
Bonnie Crumpton
Newsletter Editor
Bridal Shows, Inc.
In This Issue
 
Thanks for 25 years!
How to Get Great Results
NACE Fundraiser
Testimonials
Irving Painting
Editor's Note
Naomi's Notes
Book of the Month
New Shows: Irving Bridal Show, Allen Bridal Show
2014 Show Schedule
Working Your Leads Song
Naomi's Notes:
"Prepare to Win"
 by Naomi Butler, CEM
 

Preparation means taking the time to think through all of the necessary steps from start to finish and working on each step until they are completed.

 

Each step in preparation may be a baby step until you get closer to the finish line. So many want to just be at the finish line and not run the race all the way around.

 

If we go through all of the tough steps to get there, we will understand more and appreciate what it took to finish. Plan today what steps you need to complete for tomorrow. Then, tomorrow, work on each step until you are through. Prepare for the next hurdle before it hits you.

 

Life is going to happen. It will throw some curve balls. What can you do when that happens?

 

One suggestion is to think about someone who you think is successful and ask yourself, "What would they do in this situation?"

 

Or, "What are all of my options?" Get creative and come up with as many positive scenarios that you can. This helps you in preparing for any challenge that comes at you.

 

Preparing to win is a choice. It is not for those who want to give up.

 

Once you succeed at winning your goal, start preparing for the next win.
Exhibiting Tips
  

Be careful mass emailing to a list. Customize your emails to prospects. Find out how to get the bride more engaging when you are face-to-face at a bridal show. Attend a workshop to get tons of ideas to help with this. More workshops will be scheduled in 2014.

Book of the Month
by Naomi Butler, CEM

 

This month's book selection is:
       

 

 

Drive: The Surprising Truth About What Motivates Us

 

by: Daniel H Pink

 

You may request a copy of my "Book Suggestions List" at any time.


Happy Reading! 
  
NEW SHOWS!!
  
Two new shows means new opportunities for your business to grow!
  
Call us to learn how you can become a part of the new...
  
Irving Bridal Show
  
on July 13, 2014 at the Irving Convention Center!
  

Allen Bridal Show

 

 on September 28, 2014 at Allen Event Center!

Cash Giveaways Sponsors!  
  

Cash will be given away at each fashion show for all of the 2014 shows. If you would like to be a cash sponsor for this exciting part of the fashion show, let us know.

2014
Bridal Show Schedule

 

Las Colinas Bridal Show

**3rd year**

January 5, 2014

Irving Convention Center

 

Dallas Bridal Show™

**25th year**
January 25-26, 2014
Dallas Market Hall
Watch for information about our "Thanks for 25!" event at the 25th year Dallas Bridal Show™!!
 
Fort Worth Bridal Show™
** 17th year **
February 23, 2014
Fort Worth Convention Center
  
Plano Bridal Show™
**25th year**
March 9, 2014
Plano Centre
  
Irving Bridal Show
**NEW SHOW**
July 13, 2014
Irving Convention Center
  
Dallas Bridal Show™
**25th year**
July 26-27, 2014
Dallas Market Hall
  
Plano Bridal Show™
**25th year**
September 7, 2014
Plano Centre
  
Allen Bridal Show
**NEW SHOW**
September 28, 2014
Allen Event Center
  
AWP Holiday Party/
Charity Event
  
December 8th, at Celebration Event Center and Ballroom, AWP is continuing to raise awareness and money for the Scottish Rite Hospital and Genesis Womens Shelter.
 
Please plan on attending and donating items to help this event.
 
Visit the website at www.awpdallas.com for more information and for registering. 
 
For donating items,
email Rachel Reeves at rachel@oneaccordweddings.com
 
Naomi will be donating an original painting-not sure yet what it will be, but you will love it!
Working Your Leads Song
  
Don't be a couch potato... make 50 calls a day! Naomi made this song to help motivate others to work their leads!
Working Your Leads Song
Working Your Leads Song
Follow-up Links

 








  
Wedding and Event Professionals of the Mid-Metroplex
(WEP)