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As professionals who are highly invested in the well-being of our friends and clients, we are struck by the popularity of executive coaching. While we admire entrepreneurial spirit, we are concerned about the number of leadership coaches who lack the skills and experience to truly benefit organizations and their leaders. A "coach" may provide an impressive r�sum� of certifications, but it is important to note that "certifications" don't equal "competence." It falls upon the leaders to research and interview potential consultants. Here are three questions to consider when selecting a coach:
Are they really Leadership Coaches?
The world of executive coaching does not have real accreditations, and many certifications come from online programs that are purchased, not earned. Additionally, many individuals who become coaches are former athletes, lawyers, business professionals or academics. While they may have good intentions, few have the necessary psychological background needed to identify and assist with any inherent or long-standing issues.
It is also important to note the difference between an executive coach, who assists with career goals, personal development and enhancing leadership skill, and a business coach, who focuses on strategy, financial results, and the like.
What is their track record with clients and their own business?
It is important to find out with which organizations coaches have worked in the past. Find out if they have tackled situations similar to yours or developed leaders in similar areas. Talk to previous clients to understand their coaching style and determine if it matches what you need in your organization. Additionally, learn about their own business to determine if they are successful as coaches or just starting out.
Do they fit your needs?
When determining if coaches are a good fit, you will want to determine if they have the same level of commitment to personal growth and are able to push you in challenge areas. You need to have respect for them as individuals as well as businesspersons. If you do not have respect for them, you will not be as committed or willing to follow their advice. Additionally, you must find out if their coaching style fits the culture of your organization and the needs of the individual being coached. Coaching is not a one-size-fits-all, but should be tailored to each individual's uniqueness.
For more questions you may want to ask when selecting an executive coach, we recommend reading "How To Choose The Right Executive Coach For You," on Entrepreneur.com by Martin Braddock
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