Adventure District Profile


The Adventure District is a partnership focused on entertainment attractions in northeast Oklahoma City and works to improve the area and attract new commercial development. 


In the past year, The Alliance for Economic Development of Oklahoma City assisted the organization by developing a scope of work and creating a funding plan to hire consultants Economic & Planning System, Inc. (EPS) to perform a district-wide study
 and commercial analysis. 


Currently, The Alliance is managing the consultants' development of a strategic master plan and implementation strategy for the district. EPS recently held a work session and presented a draft plan to the stakeholders focusing on increasing visibility of the district, creating a unified brand and improving access, circulation and visitor services. 


The feedback from the stakeholders will be taken into consideration while moving forward with a finalized master plan.

Midtown Public Meeting Wrap-Up

On Tuesday, April 2, the Oklahoma City Urban Renewal Authority
 (OCURA) held a public meeting to solicit community input for the upcoming update to the Midtown Urban Renewal Plan. 


More than 80 citizens were in attendance that evening at The Sieber Residences as the planning team presented an analysis of work completed to date. 


A variety of topics were covered including parking, potential development sites, planning for the MAPs 3 Modern Streetcar project, streetscapes, green space and parks, along with a variety of additional issues. 


The update to the plan is an effort to support and increase private development in the area by recommending supportive 

publications. The update to the plan will be presented to the OCURA Board of Commissioners in the coming months for approval and will be available at

Envision 240 Project Feature

The Envision 240 project on the I-240 corridor brings much excitement to The Alliance for the development and growth expected to take place within the next year. The revitalization will take place on the four-mile stretch between I-44 and I-35.

According to a NewsOK article by Richard Mize, the project has outlined three goals for Envision 240:

  • Re-tenant the area's viable big- and mid-box stores.
  • Reinvest in the area's best retail centers and nodes.
  • Redevelop outmoded retail for other uses, such as employment center civic and cultural amenities, residential and/or mixed-use centers.

"As President of the South Oklahoma City Chamber, I was able to take a bus tour of Camp Bowie Boulevard in Fort Worth, Texas, which recently completed a similar project to Envision 240," said Elaine Lyons. "It was a great showcase of the potential I-240 has in becoming an area of revitalized development and growth for our city."


Urban Land Institute Oklahoma, Oklahoma City Planning Department and the South Oklahoma City Chamber are leading the efforts of Envision 240.


"The promoters of this project have set forth great goals and will be working hand-in-hand with organizations, such as The Alliance, as progress continues on Envision 240," continued Lyons.


The Alliance looks forward to updates on this progress and the success it will bring to Oklahoma City. 

Current RFPs
Urban Renewal RFPs
From the blog

In the News
The Oklahoman
The Journal Record
Oklahoma Gazette
President's Report
About The Alliance
The Alliance was created in 2011 to better serve the economic development needs of Oklahoma City.

With its collaboration with city and private entities, the Alliance acts as a "one-stop-shop" for businesses in need of assistance from the public sector.

TIF Projects Approved: Upcoming Development for Oklahoma City

The Oklahoma City Council passed a series of tax incremental financing measures (TIF) for 10 total projects

totaling $38.9 million in improvements and projects for the city. TIF projects use projected future gains of cities to spur economic growth and eliminate areas of disrepair. The approved projects include:


  • Assisting Oklahoma Publishing Company with their move downtown
  • The conversion of Bricktown's Mideke Building into residential units
  • Development and creation of downtown sidewalks
  • General infrastructure improvements in Bricktown
  • Improving alleyways in the Cottage district
  • Improvements to the Santa Fe Parking Garage, Century Center's parking area and Oklahoma County's parking garage  


An additional project that was recently approved for funding is the Von Maur department store and the opening of its first Oklahoma location at Quail Springs Mall. The Iowa-based chain will be located in Quail Springs Mall's former Sears location.   
Mideke Building in Bricktown

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