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What Does it Look Like to Build an Economy on Purpose?
Social enterprises create more than just profits. They're the engines of a new market, one that leverages the wealth-creating power of business for the benefit of all. But what will it take to build our entire economy on a greater purpose? We think we know a few of the key components. Watch this super-short video to find out what they are, and tell us what other pieces you'd add to the mix on our Facebook page.
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| Sector News
A Subject We Don't Talk About - Selling: This does't happen very often, but our entire family spent much of this weekend reading and making plans; plans for getting back into the studying groove now that Spring Break is over, plans for summer vacation (can father and kids still do the annual canoe trip to Algonquin?) and for me, plans to test a second social enterprise idea. It was this idea that led to me doing some intensive reading, and while doing this reading I noticed an interesting pattern. We talk about a lot of things in the social enterprise space, but one thing we don't talk about is selling. Read more here.
 Social Impact App: A growing number of consumers are deciding where to shop and where to eat using apps on their smart phones. Social Impact App™ is the first mobile app for finding social enterprises. It is already reaching more than 100,000 people per month, and was recently featured in FastCompany, Forbes and the Chronicle of Philanthropy. In partnership with Social Impact App™, all SEA organizational members receive one free listing in this rapidly-growing marketplace (a $15-$25 value). Listing your organization is simple. Just fill out this brief form, and we'll take care of the rest. You can learn more about Social Impact App™ on Facebook, on your iPhone or on the web. (Android version will be released next month.)
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| Member News
Social Business Challenge: SEA Member Holly Mosher was recently invited to create a write-up of her experiences at two of Muhammad Yunus' Social Business Challenges for SEE Change Magazine. You can read about her experiences here.
Receive a grant? Written up in your local paper? Recognized for your hard work? We want to hear about it! Help us help you share your good news - email content@se-alliance.org with a link and brief write up of your organization's news.
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SEA Organizational News
Due to Summit 2013, we will not be issuing a May Newsletter. We will send a Summit Wrap-up to all of you after the Summit ends!
We are also not holding webinars form April or May, so that we can focus on bringing the best possible programming to Summit 2013. Hope to see you there! |
| Member Stories
Do you have a member story to share? We want to hear your organization's story through the lens of one person, or idea, which captures the essence of who you are and what you do. For more information, contact content@se-alliance.org!
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Creating Your Sales Funnel
A "sales funnel" is a tool to help break down the process of moving people from complete ignorance of your existence to complete customer satisfaction. Initially it serves as a guide for the steps needed to move people along the sales process. It also is used in the contact management function to track actual leads and prospects through the process to make sure business is not falling through the cracks.
Get the resource here!
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Jerr's Journal: Another One Bites the Dust
"Retail giant J. C. Penney fired CEO Ron Johnson just 17 months after luring him away from Apple. Johnson tried to reinvent the concept of a department store by creating free-standing specialty shops inside the store and eliminating Penney's historical reliance on constant discounts and coupons."
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