The Just Right Movement; A little kindness can go a long way
By Nicholas Christ
One of the core values of BayCoast Bank is to care about people. We care about our customers, our employees, and the people who make up the communities we serve. More importantly, we encourage each and every one of our employees to do the same. They are encouraged, and even expected, to care about the people around them whether they are co-workers, customers, neighbors or community members.
Any of my employees can tell you that one of my favorite things to say is that caring about people isn't something you hang on a hook on your way out the door. It's something you take with you when you go home at night, when you spend time with your family, and during your weekend activities. It becomes a part of your identity, just as it is part of BayCoast Bank's identity.
I am continually impressed by the ways in which our employees give back to the community through their individual efforts to volunteer with local non-profits and raise funds for causes they feel strongly about, as well as their willingness to participate in bank-organized volunteer opportunities.
The newest of these opportunities is the Just Right Crew. Made up of BayCoast employees who have committed to perform acts of kindness throughout our local community, the Just Right Crew helps spread the message that caring for others is "just right."
Over the past several weeks, Crew members have delivered flowers to patients in nursing homes, spent time in animal shelters, paid for a family's dinner, and performed a variety of other good deeds to help brighten someone's day. And their good works aren't stopping there. The Crew continues to grow as more employees become involved.
In the long-run, it is our hope that the Just Right Crew will become a catalyst that spurs a community-wide movement of good deeds. We want to spread our "just right" message and encourage others to join us by caring about people and doing what's "just right."
We are all challenged by jam-packed work days, unrelenting evening schedules, and seemingly endless weekend "to do lists." But imagine if tucked between the day's first cup of coffee and final goodnight, you performed a quiet deed that makes someone's day. Or imagine if you were the recipient of an act of kindness, particularly on a day that has you wondering why you got out of bed!
All acts of kindness -large or small - can make a difference in someone's life. It can be as simple as holding the door for the person walking in behind you, lending your neighbor a helping hand, or taking the time to share a few kind words. Today may be your chance to help change the world - or your small part of it - for the better.
Nicholas Christ is the President and CEO of BayCoast Bank. More information on the Just Right Crew is available at www.justright.me.