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Dec. 5, 2013

 

Trade Info Industry Grows 4.4% In First Half Of 2013
  
Total revenue from events, print ads, digital ads and data services topped $13.1 billion for the first six months of 2013. Driven by large growth in mobile advertising, digital ad revenue rose almost 25 percent compared with the first half of 2012. Read more.

 

ABM Celebrates 60th Anniversary Of Neal Awards
  

The deadline is nearing for the 60th annual Jesse H. Neal Awards Competition, run by ABM. The industry's most esteemed awards, the Neals recognize editorial excellence in business media. The 2014 Awards will involve an estimated 700 entries in 21 categories, covering everything from outstanding blogs to exceptional editorial packages on a single topic. To read the entire blog post by SIIA's Laura Greenback, click here.

 

Beyond The White Paper: Content Marketing That Engages
  

When trade publishers think of marketing services and creating content for clients first thoughts are often custom newsletters, white papers and webinars. But, have you considered video? What about an app? And do you truly know the role of each of your content pieces, and how it pushes a sale down the funnel?

 

During a recent ABM event, business-to-business marketers and agencies met with publishers to discuss the best types of content and how they help the ultimate goal of making a sale. Read more.


 
SIIA + ABM  
 

New FCC Guidelines Restructure Telemarketing Procedures
  

In an amendment to the Telephone Consumer Protection Act of 1991 (TCPA), the FCC adopted new telemarketing regulations that both afford greater safeguards for potential customers and take into account the modern landscape of communication. Added in February, the rules took effect on October 16 and apply solely to autodialed and prerecorded solicitations. Read more.

 

AMA Demands Inquiry Into Proposed Postal Hikes
 
Last week, member organizations of the Affordable Mail Alliance (AMA), including SIIA/ABM, formally requested that the Postal Regulatory Commission (PRC) reject January's planned hike of postage rates. The hike, according to an industry filing by the AMA, exceeds the rate of inflation by three times and is designed to offset postal losses due to competition from digital communication. The United States Postal Service (USPS) maintains that it is a necessary result of the economic recession. Read more.
 
 


CEO Roundtable: Centralization, Employee Utilization Key To B2B Media Future
CEO Roundtable
The CEO Roundtable at Executive Forum 2013
 
In a special roundtable event held at ABM's Executive Forum, "Corporate Structure and the New B-to-B Matrix," five CEOs shared their experiences configuring and managing functioning corporate environments.
 
The discussion, moderated by ABM VP of Content and Programming Matt Kinsman, dealt primarily with finding a proper internal equilibrium while keeping the focus on company goals today and tomorrow. Read more.


Ten Actionable Tips For Better SEO

With more and more companies competing for the top spots on Google, search engine optimization is of prime importance in the business world. Still, proper SEO can be difficult to execute, and finding the best ways to stay ahead of the pack is a challenge. Adopting a multi-pronged plan of attack is the surest method to getting the most out of your content, as described by entrepreneurial writer Alexis Grant. To read the entire blog post by SIIA's Ronn Levine, click here.


AskTheExpertAsk The Expert

Leverage the knowledge of your peers and the expertise of ABM. Submit your most pressing questions here, which will be forwarded to the appropriate expert within the ABM Community (from Committees and Councils to legal and government affairs representatives to vendors). Correspondence between members and experts will not be shared publicly.


Top Media Moves 
  

Tuesday, Penton's public infrastructure group introduced Govalytics, its SaaS tool dedicated to offering data and analytics for local governments nationwide. The tool is intended for use by vendors selling services and products to city and county legislatures.

 

BC Partners has purchased financial information company Mergermarket from Pearson for a reported �382 million (approximately $625 million). Though they had owned the company since 2006, Pearson's chief executive John Fallon said of the sale, "The company has flourished under Pearson's ownership but it is not part of Pearson's strategy in global education." BC Partners was one of 50 companies vying for ownership of Mergermarket upon the outset of the auction process.

 

The Hearst Corporation announced Monday that it is purchasing an 85% stake in healthcare/homecare software firm Homecare Homebase, LLC. The company will join First Databank, Zynx Health and MCG (formerly Milliman Care Guidelines, LLC) as part of Hearst Business Media's healthcare group. The Dallas-based Homecare Homebase was founded in 2001 and has been named Best in KLAS in the KLAS Awards' homecare category for the past three years.

 

Salesforce.com announced the acquisition of CloudConnect, a startup dedicated to connecting cloud services and data for client organizations, two weeks ago at their annual Dreamforce event. The brand, co-founded by former Salesforce VP of marketing and sales Adam Gross, will function as part of Heroku, a cloud PaaS company that was purchased by Salesforce in 2010.

 

Two weeks ago, at the 2013 Greenbuild Conference's International Summit, Hanley Wood, LLC, the U.S. Green Building Council (USGBC), the Green Building Council Italia (GBC Italia), and the Verona Trade Fair Company (Veronafiere) announced a partnership dedicated to establishing a Greenbuild tradeshow for Europe and the Mediterranean region. Hanley Wood purchased the Greenbuild International Conference & Expo from the USGBC this past May, splitting management of the event with the former owner. GBC Italia and Veronafiere will help organize and launch the show, slated for October 2014.

 

Farm Journal Media will acquire a majority interest in Machinery Pete, Greg Peterson's machinery price/auction data brand. Jointly announced last week, the purchase will be finalized by the year's end and follows a partnership between the two companies than began last summer. Peterson will continue to function as the key manager of Machinery Pete.

 

Frontline Medical Communications has relaunched its Emergency Medicine journal and website in order to facilitate ease for the reader. The journal boasts improved page layouts and graphics (including a new logo), while the smartphone/tablet optimized website offers newsletter articles and a variety of multimedia.



Job Of The Week


To feature your company's job opening in ABM Connect, email Scott Fried. In addition to the "Job of the Week," ABM has expanded its online job board to better reach out to the membership and media community with quality career opportunities. Powered by mediabistro.com, the site is updated constantly with openings across the country and enables you to search by industry and location. Click here to begin your search.

  

CommitteeWatchCommittee Watch

 

Digital Media Council

12/5/2013

11:00 a.m. - 12:30 p.m. EST

ABM Headquarters   

 

Audience Development Committee

12/12/2013

2:00 p.m. - 4:00 p.m. EST

ABM Headquarters


  

Upcoming Events   

 

Webinar: How Telemarketing Rules Will Change Your Marketing Strategy

12/5/2013

12:00 p.m. - 12:30 p.m. ET 

Register here.

 

Webinar: Neal Awards Entry System Demonstration

12/11/2013
3:00 p.m. - 4:00 p.m. ET

  

Webinar: What Happens to Your Content After It's Published?

12/18/2013
12:00 p.m. - 1:00 p.m. ET

  

Data Journalism & Visualization

12/5/13

12:00 p.m. - 2:00 p.m. GMT

London, UK

Register here. 

 

SIPA Marketing Conference 2013

12/11/2013 - 12/13/2013
The Cosmopolitan, Las Vegas, NV

 

Six Trends For 2014 In Mobile Marketing And Advertising (MarketingProfs)