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 Allured Business Media To Spin Off Events Department As Standalone Event Company
Allured Business Media has launched an event management company, Allured Global Events, which will operate as a standalone business. Conceived by Sandy Chapin, a veteran events professional and head of events at the b-to-b publisher, the company launches after a year of conceptualizing. Allured Global Events came into fruition after Chapin approached the media company's president, Janet Ludwig, with the idea.
"Just like any business owner, Janet is looking to grow her business," says Chapin. "With the print publishing industry declining, every publisher is faced with reinventing themselves and getting back into full-growth mode." Read more.
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 Tomorrow: Learn How To Control Your Personal Brand
You've heard about journalists and personal branding for a few years now, and if you're like most journalists, you thought: * Oh, that's just a buzz phrase. * Isn't branding just marketing? * Isn't branding just selling out? * Or, but my work should stand for itself. Some of that is true, but the reality is that you are branding yourself, whether intentionally or not. In a webinar tomorrow, Robin J. Phillips, digital director at the Reynolds Center for Business, will explore ways you can grab the branding wheel and take control of it.
Tomorrow's webinar, "Personal Branding for Journalists," is the first of three focused on editorial training and produced by ABM's Editorial Committee and the Construction Writers Association (CWA). The webinar is free for ABM, SIIA, SIPA and CWA members and $125 for non-members. For more information, and to register, click here.
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New Standardized Mobile Magazine Metrics UnveiledA consortium led by MPA, Adobe and 4A's has revealed four standard metrics to use in evaluating mobile magazine engagement: total number of tablet readers per issue, total number of sessions per issue, average amount of time spent per reader per issue and average number of sessions per reader per issue. Read more.
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Seven Mobile App Business Models For Publishers
So, you've decided to "go mobile," and you've picked the app route -- now what? What are the best monetization strategies, and how do you choose the best business model for your company? In a webinar last week, produced by ABM, SIIA and SIPA, two digital executives, Larry Schwartz, president of Newstex, and Ed Keating, chief content Officer of BLR, explored these questions and more through a series of case studies.
When choosing a business model, said Keating, publishers should first figure out why they are embarking on an mobile app initiative. "It's really about what you are trying to accomplish when building a mobile app," he said. "All the critical operational decisions that follow are predicated on the choice of business model, so make sure you choose your model wisely." Read more.
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Ask The Expert
Leverage the knowledge of your peers and the expertise of ABM. Submit your most pressing questions here, which will be forwarded to the appropriate expert within the ABM Community (from Committees and Councils to legal and government affairs representatives to vendors). Correspondence between members and experts will not be shared publicly.
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Top Media Moves
IDG Communications has tapped Peter Longo to serve as chief digital officer across IDG media in the United States; he will continue as CEO of IDG TechNetwork. Longo will be speaking on business data commoditization at ABM's Executive Forum in November. In other IDG personnel news, John Gallant has become the first chief content officer for IDG Communications U.S.
Penton Media has sold its U.K.-based Clymer and Intertec Manuals assets to Haynes Publishing Group.
NewBay Media has acquired the assets of b-to-b media brand Signage Solutions from Partners Publishing. |
Committee Watch
Digital Media Council
10/03/2013
11:00 a.m. - 12:30 p.m.
ABM Headquarters
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