the Interview Expert Newsletter

 
Greetings!
 
Welcome to your latest issue of the Interview Expert newsletter.

Every issue explores the key elements of a successful job interview and strategic job search techniques - so you can master your skills and land the job you really want!
 
In this issue I write about the simple steps you can take to prepare an effective covering letter.
5 Simple Steps To Get Your Covering Letter Read
 
When I was an Executive Search consultant, I seldom read covering letters. I skipped right past them and went directly to the resume - to look for the "meat".  Why?   Most covering letters were too long. I simply didn't have the time to read them.  Most were filled to the brim with a laundry list of "features" (what you've done) - some relevant and some not. They all seemed to be mired in that "me me me" trap we can easily fall into during our job search. 
 
Think about what you want your covering letter to do. 
You want it to create so much interest that they immediately pick up the phone and ask you for an interview.  So, here are 5 simple steps you can take to create an effective covering letter - one that immediately grabs the interest and attention of the hiring organization.
 
Step 1: Use the Subject Line
 
Use the exact job title and include any stated reference numbers in your subject line.  Make sure you write it exactly as it appears in the ad. You want it make it very easy for them to include you as a candidate for the correct job.
 
Step 2: Keep it short
 
Most covering letters are far too long.  They simply won't be read because of the many applications employers get for each job opening.  Have your covering letter stand out by making it three short paragraphs in length - opening, your pitch and closing.
 
Step 3: Make Your Opening Count
 
Instead of saying - "I'm really interested/excited about this job opportunity ...". Use your first paragraph to position yourself clearly.  State your personal branding statement - exactly how you can help their organization with your expertise. 
 
Step 4: Pitch Your Results
 
Spend time thinking about the results you've achieved - the ones that will resonate closely with the hiring organization. Use their job ad or job description as a guide.  Do research to learn about the specific issues they're facing.  Then, give three brief 1 to 2-sentence examples of those results.  For maximum impact, state your result first then how you achieved it. 
 
Example:   
  • Achieved $5 million in new business sales within a brief 6-month period by carefully targeting emerging businesses and creating instant bonds with their senior executives. 
  
Step 5: Close With The Benefit to Them
 
Most candidates end their covering letters by summarizing their overall "features" (what they've done). But, when you clearly state the "benefit" to them (what they'll get), you'll continue to peak their interest. Here are some sample "benefit" statements to guide you: 
 
  • With my extensive experience in your industry, I'll be fully productive from day one.  
  • I can help you meet and exceed your sales targets because I've consistently achieved solid sales results for every company I've worked for in the industry.
  • I can carefully manage your critical projects so they're always delivered on time and on budget.
Grab their interest and get more calls for interviews by using these 5 simple steps to create your covering letters.

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Questions?  Comments?  Topics for future newsletters?
Feel free to e-mail us anytime at the Interview Expert newsletter.
 
 
And don't forget to check the Expert blog for more free resources. 
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Sincerely,
 
Heather
 
Heather McNab
the Interview Expert 
 
416-239-4406
[email protected]      
 
Training top professionals who give their best,
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