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January 5th, 2010

In This Article
Gift cards give holiday sales a boost
Berkshire votes NO
eReaders
Futures Pre-market
Support/Resistance
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Traders,
 
               We got a great boost from open to close yesterday that kicked off the New Year. It wasn't just equities, but commodities as well. Most of the help came from the revisit of the short-dollar/long-equity trade we saw drive the 2nd half of 2009, the dollar slipped sharply and it is under slight pressure again this morning. Whether it was getting into new positions for the beginning of 2010 or that it was a driven by the risk/carry trade - it's hard to tell at this point. There was little talk of Bernanke's tough talk on Sunday, but it was given little weight and that is concerning - because when he does REALLY mean it we might not be ready for it.  I don't know how many times strong dollar talk has come out of the Fed in 2009, but it is starting to sound like the boy who cried wolf. What might force Bernanke's hand is the yield curve, as long-term yields continue to remain high, if we see that 10 year push through that 4% mark as the Fed Funds trade in the sub .25% range - that could really force his hand. All eyes are on those long-term yields.
Gift cards give holiday sales a boost

                     
                 Retail sales in December might be better than expected as recent indications show a climb of 2.5% in the week ending Jan 2nd, expectations were for 2%. Gift cards at the larger retail stores saw larger redemption percentages then last year. Maybe people buying what they need and a gift card is cash for cash strapped consumers. The holiday sales going into X-mass showed mix to weak signs, as foot traffic was up and sales were up, it was the average spending per customer that was down sharply that flatten results. That clearly shows that consumers want to spend, but just don't have the capital to spend. It was the data coming in late and month-end that is reflecting better results, rather than the pre-holiday sales. This may help boost earnings for some of the retailers for quarter/year-end and with those forecasts already low and some have even guided lower - we should see earnings in line or beat estimates. While that may give an initial jolt to retailers, if that comes true, remember that game of cost cutting and lower estimates to very conservative levels eventually hits a wall after a few quarters - it will really need to be about year-over-year revenue growth that will give the fundamentals a solid footing.
Berkshire votes NO
 
             Berkshire is one of the largest shareholders in Kraft and Kraft is in the current bidding for Cadbury. Kraft wants to use its stock to purchase the company, but Berkshire (Buffet) voted no and stated that Kraft's shares are too valuable to use in this acquisition. Kraft is revisiting their cash portion of their bid and reduce their use of stock - and the deal is still up in the air. Kraft stock is seeing a slight rise in the pre-market after Berkshire's NO vote. The game is still in play, but at this point the deal terms and price are still unknown.
eReaders
 
             eReaders look to be the NEW NEW thing and hot technology sector. What is an eReader - well if you haven't been keeping up in the last year you have already missed the start of the next big technology wave. An eReader is an electronic book that uses a technology called eInk - that is similar to reading a printed page. eReaders are small tablet like computers that can down load an electronic book, magazine, newspaper, etc. They have been out for a few years, but it was Amazon that turned it up a notch - adding a web browser, internet access, MP3 player, etc.

             Amazon released the Kindle and Oprah marketed the product on her show and that sent sales through the roof. Sony had eReaders for some time, but it was really the Amazon Kindle that put it into the hot technology sector. If we look at Amazon's last quarter sales and revenue, shockingly the Kindle was not only the large single product they moved, it was also their largest source of revenue. If that ain't proof of how hot this technology is, especially during a recession - I don't know what is. Barnes and Noble saw the writing on the wall and jumped in with their Nook, which is the current Kindle killer. It sold out their product by November and now are seeing delays. Nook introduced Google's Android Operating system (and the Nook was already hacked 2 weeks after launched) - what does that mean? It means that all those apps (like on the iphone) are now being made for the Nook - which helps drive more sales and it turns the Nook from just a simple eReader into something like the iPhone - it can run applications.
 
               We are also seeing the technology explode, it was eInk that is the current technology they use, but there is a great article in the Economist about new technologies that will enter into the eReader space. Now the big guns come out - rumors that Apple will be coming out with their own eReader is now (almost) official. The first look and release of their "iPad" (their eReader) is expected to be announced on Jan. 7th.
 
                This is probably the hottest sector in technology. There are several layers to play this sector. There are the Amazon's and Barnes and Nobles that have a business model more like Apple as they sell both the application and content (eBooks). If Apple's "iPad" (for lack of the official name) is anywhere as popular as the iPhone - expect this sector to explode more.
 
                There are a host of other makers as well as the companies the build the technology. Right now it is eInk (spun out of MIT) - but it is black-n-white and static - no video. There is several new types of technology that could replace eInk, including new types of LCD screens. The question is which one will eventually dominate the market and possibly topple eInk. Whatever Apple might use could be a good bet, but I have already read about several other amazing technologies that could move video/screen technology into the next generation.
 
Here is a good article and a place to start:
 
Economist: http://www.economist.com/search/displaystory.cfm?story_id=15048695
 
Note: I received a "Nook" for my Birthday and have already read a couple of books! It's nice and holds 1,000s of books. Great for on the go.
Futures Pre-market
 
             The futures are mixed this morning - expect a mix to slightly weaker opening.
Support/Resistance
 
INDU 10,500 (We dropped over 100 points on New Year's eve and the first day of 2010 we rallied back up. The 10,500 was broken through and could be a support area.)
 
NDX 1850 / 1900 (We made a good move, but still short of the 1900 area.)
 
SPX 1100 / 1150 (Again nice run but we are right between 1150)
 
RUT 600 / 650 (Pushing towards 650).
Conclusion
  
                Berkshire voting down on the Kraft deal for Cadbury, primarily on the use of using their stock (which they believe is too valuable to use as mode of acquisition) is rather interesting. Buffet is putting more and more value into equity, rather than cash. Berkshire has borrowed a massive amount for the first time to buy a rail-shipping company and now he doesn't seem to want to give up any equity that could be a great inflation hedge as we all wait to see how the monetary unfolds in the next several months. Remember it was Buffet that expects to see inflation as high as it was in the 1970s and his capital management and investments are heavily geared towards higher capital leverage extending equity positions - clearly reflects that belief.                

                What's hot - I think 2010 could be the year of the eReader - we had a splash in 2009 with the Kindle and then the Nook, but it will be Apple that will bring broader market awareness to the new technology. There are many players in this field, some will be losers and some will be winners. It has seriously helped the bottom line of Amazon and without it Amazon would seriously be suffering this holiday (as sales continue to remain lack-luster), the Nook will most likely help boost Barnes and Nobel. Who else will be a big player in this new hot eReader sector? There are several other eReaders out there. Also - who will Apple partner with to offer content or will they do it like iTunes and offer iBooks? Google is already in the mix and has partnered with Barnes and Nobel (the Nook uses the Google operating system). Google is also announcing the release of their own smart phone (that will be unlocked) - will Google also get further into the eReader market?
Disclaimer: Silexx Financial Systems, LLC is not a registered investment adviser and does not offer personalized advice. Nothing contained in this email constitutes a recommendation to buy or sell any security. Our personnel and/or affiliates may hold positions and/or trade in the securities mentioned. We are not compensated in any way for publishing information about companies referred to in the email. The email is for informational purposes only and the views are held by the author and not Silexx Financial Systems, LLC  or its affiliates. Any investments should be made only after consulting with your investment adviser and only after reviewing the prospectus or financial statements of the company.

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