In your business, do you operate like random particles, doing a bit of this, a bit of that, sometimes present, sometimes not?

Or have your pulled your gifts and passion together into a business that is aligned with the light of your truth, and operates from one big idea, one purpose, one emotion, serving one hungry target audience?  

What I mean is this: Let's look at a client who is trained in many energy modalities, from Feng Shui to Family Systems to Body Talk.

We discovered that what she really loves is working with parents and babies, because she knows how parent's negative imprints are passed along to the baby at the cellular level, and she is an expert at clearing those imprints.

So rather than promoting a laundry list of modalities, we named her new company Babies of Light, with a tagline "The clearer the parent, the clearer the child."

Now she has a strong Business Pattern that conveys one Big Idea, one purpose (healthy babies), one emotion (joy) for one hungry target audience (expectant parents).

All her other work can fit under that umbrella, (even including Nursery Feng Shui).

What would happen if your service was that well positioned?

With respect,

Gail

www.changebistro.com  

401 383 3451

375 Lloyd Avenue Suite 2A

Providence RI 02906

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