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Structure is the shape, process or method imposed on information in a way that makes it easy to use, and ideally delivers a consistent outcome.

 

Structure is difficult to sell,

 

because it's usually a mental process which you're asking someone else to follow.

 

People generally don't like fitting inside a process for very long.

 

Rather...find the love inside the structure. Find the parts that make a difference in people's hearts.

 

If you can't find the love, ditch the structure.

 

Structure is not a sales strategy. Love is.

 

GAIL PHOGO 

With respect,

Gail

 

www.changebistro.com  

401 383 3451

375 Lloyd Avenue Suite 2A

Providence RI 02906

 

  

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