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Structure is the shape, process or method imposed on information in a way that makes it easy to use, and ideally delivers a consistent outcome.
Structure is difficult to sell,
because it's usually a mental process which you're asking someone else to follow.
People generally don't like fitting inside a process for very long.
Rather...find the love inside the structure. Find the parts that make a difference in people's hearts.
If you can't find the love, ditch the structure.
Structure is not a sales strategy. Love is.
With respect,
Gail
www.changebistro.com
401 383 3451
375 Lloyd Avenue Suite 2A
Providence RI 02906
GLANVILLE STRATEGIES: CAMPAIGNS CONSULTING COPY WRITING
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