When you offer a balanced mix of products and services, you gain resiliency in the face of economic ups and downs.

You can have a range of prices so your services are affordable to a wider range of customers.  

You can turn your expertise "sideways," so you can offer seminars and also offer a course in how to offer seminars and another one in how to create content for seminars.

For example, Pat Arcady (www.arcadymediation.com) set out to offer a mediation service. Instead, we divvied her service up into categories, so now her customers have choice.

At the outset, she actually gained less traction on her mediation service and more on "conflict resolution coaching." (Maybe because those words do a better job of expressing what her ideal customers want).

And no matter what the economy does, Pat can come up with a sideways training or related service to improve her new company's resiliency, based on which products are attracting the most attention.

With respect,

Gail

www.changebistro.com  

401 383 3451

375 Lloyd Avenue Suite 2A

Providence RI 02906

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