"Their voices go shiney, just from mattering." LISA STARR, RI POET LAUREATE When you strip away the froth, Great Marketing, especially for transformational work that comes from the heart (as yours does), doesn't require a lot of selling. For example, imagine your ideal customer. Through caring, respect and listening, give them taste of their better self . Show, don't tell, how your product or service adds to their betterment. Light up their hearts with mattering. (So they can light up other people's hearts too)! That way, they'll always remember what it feels like to connect with you. They'll enjoy being your customer, and happily send other people your way too.
Gail www.changebistro.com 401 383 3451 375 Lloyd Avenue Suite 2A Providence RI 02906 GLANVILLE STRATEGIES: CAMPAIGNS CONSULTING COPY WRITING |