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The Tipping Point
By Anne Walker
I was trying to get a project off the ground and was having trouble getting enthusiasm beyond those who were on the project team and who already love to try new things. So, I reread "The Tipping Point" by Malcolm Gladwell, trying to find new ideas. Lo and behold, I learned that I don't have all the right people on my team!
This book reminds me how products, ideas or movements get accepted by the "critical mass." He calls the time when things are widely accepted "the Tipping Point." In his book Gladwell says: "It is the best way to understand the emergence of fashion trends, crime waves, or unknown books becoming bestsellers." He goes on to describe that ideas, products or trends spread like viruses with the help of three distinct types of people who make things happen: Connectors, Mavens and Salesmen.
Connectors are people who bring the world together through the people they know who have the ability to make impact. Mavens are people who accumulate knowledge about a particular topic. Mavens are information brokers who love to share knowledge with others and solve problems. Last there are Salesmen who have the ability to persuade or influence the masses who might ordinarily not be convinced by the Mavens. These folks are critical to the tipping point of any project that needs to capture the imagination of the general populace.
Mavens, Connectors and Salesmen make an idea seem logical and possible, and help spread the message or idea like a virus. Think about how any idea catches on in your organization and becomes accepted. You will probably find all three types involved in the acceptance of the idea. Now think about concepts that have been difficult to get implemented. I bet you find that you did not have all of these players on your team.
Next time you are trying to implement a project or get a new idea or concept across, intentionally identify these people and get them on your team to help reach the "Tipping Point" of your project.
Now, I am going to go out and make sure I have all of the Connectors, Mavens and Salesmen I need to get my project off the ground!
Gladwell, Malcolm, "The Tipping Point: How Little Things Can Make a Big Difference", Little Brown, New York, 2000.
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