August 2009  AAPN Recap for the week of August 10
Greetings!
 
We all start the day with an inbox full of email. Some of it you can delete right away, some of it requires immediate action and some gets lost because it scrolls out of your immediate view.
 
In an attempt to help you keep track of AAPN communications, we will send a recap of the week's communiqués from this office.
 
I have listed the date the email was sent to AAPN members so that you can find it it your Inbox (or your spam filter).
From Mike
sent by Mike Todaro
  • Monday, August 10
    • GARMENT VALUE: two views , one a major retailer, the other a yarn spinner, on how to truly measure the real value of a garment at retail, focusing on the yarn content; specifically Buhler Quality Yarn's Supima
    • RETAIL TESTIMONY: a top retailer writes AAPN praising the quality presentation given to them by an AAPN member they met at an AAPN meeting
    • NETWORKING BENEFITS: comments by Kim Hall of RadiciSpandex illustrating direct benefits her AAPN membership has given her at a recent talk she gave to an industry group.
  • Tuesday, August 11
    • GLOBAL DUAL SOURCING STRATEGIES: an important article breaking down the vail of sourcing from the Western Hemisphere versus Chna for short cycle, quick turn, replenishement sourcing.
    • TARIFFS AND MUSLIM COUNTRIES: an article outlining the Obama Administration's focus on lowering tariffs for Muslim countries and an assessment of the impact on sourcing from this hemisphere
  • Wednesday, August 12
    • WEB 3.0: aapnetwork.net is a top 4% leader in volume across all websites and Mike wrote members showing them how to raise their own profiles online
    • US/NAFTA/CAFTA/DR OPPORTUNITIES: a trade analysis showing the production coming open in the region which we can focus on marketing to US retailers and brands 
    • PROMOTION OF TWO AAPN KNITTERS: an article on Contempora Fabrics and Darlington Fabrics that appeared in the August issue of Knitting International 
  • Thursday, August 13
    • INNOVATIVE MARKETING BY GAP: We broadcast and studied the leverage of Web 3.0 by GAP for the rollout of a new line of jeans
    • GLOBAL USE OF U.S. TECHNOLOGY: We broadcast the link - http://www.vimeo.com/4657552 - showing use of US technology by Ram Sareen at TukaTech
    • WALMART AS A GAUGE OF CONSUMER DEMAND: We found a half dozen articles on reports of retail sales. Our analysis of Walmart shows how the average consumer is responding to joblessness
  • Friday, August 14
    • "UNDERSELL AND OVERDELIVER:" We distributed the best article in many years that shows the extrem downside to overselling, overguessing, overreaching in marketing. Each of our members can put this insight to immediate use.
Other Important Information

I [spent] some time surfin the [new AAPN] site.... Wow! EASY to use .... EASY to navigate...  Well done!!!!!   Pretty cool... I'd like to learn more on what I can do to my site and info....  Katherine Stein, SGS

 Two screencasts about AAPN wesite:
AAPN Seminar
 
Web 3.0 and Social Media for the B2B Textile/Apparel
Supply Chain 
 
September 29 . 3 - 6 pm . California Market Center
Hosted by AAPN
Sponsored by Material World, Technology Solutions and LA International Textile Show
 
 
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