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Announcement: Tamika Johnson, MBA, of administrative partners, llc has been invited to join the faculty of the Art Institute of Washington as a part-time Professor. She will be teaching a required course entitled "The Business of Graphic Design".
 
The course will teach students how to present themselves in a professional manner when seeking job opportunities. It will also cover responding to requests for proposals and writing a business plan among other things.
 
Tamika is very excited to return to her alma mater to participate in the learning and development of new graphic designers.
July 2009  
In This Issue
Resource of the Month
Thoughts from Your Administrative Partner
Does Your Business Card Pass the Test?
Knowledge Sharing
 
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Thoughts from Your Administrative Partner
 Close up with black sweater
We are halfway through the year and its time to revisit your business goals for 2009. Have you made progress on the tasks you've set out to accomplish?  Have you been productive in caring for your day to day operations? You've heard all about social media avenues, have you determined if social media is right for your business? Have you set up metrics to measure your success? Now is the time to revisit those goals and make adjustments as necessary to ensure your business experiences tremendous growth in 2009.
 

Until next month - all the best in business. 

Tamika R. Johnson, MBA
Virtual Business Manager
administrative partners, llc
tamika@administrativepartners.net
Does Your Business Card
Pass the Trash Test?

 
Your business card is often the first impression a potential client has with your company. The business card design and message will ultimately determine whether it gets thrown in the trash or filed for contact later.

Reach in your wallet and pull out your business card. Your Small Business Information guide has put together the business card test. Learn if your business card will pass or be trashed.

Size: Does your business card conform to the traditional size of 3.5" by 2"? Anything greater will not fit in wallets or most business card holders. End result trash.

Paper Quality: Is your business card design of professional quality or is it flimsy with perforated edges? Cheap cards are trashed.

Ink: Drop some liquid on your business card. If the ink runs, it's in the trash.

Color Test: Colorful cards can add to your professional image. Too much color can be detracting. Trash your card if it is black and white or has more than 3 colors unless it's a photograph.

Message Design: Your business card should clearly tell people what you do and offer a meaningful benefit. No message adds confusion so your card ends up in the trash.

Image Match: Your business card design should match your business image. If you're a designer, then the card should be creative. If your card is out of synch with your image, time to toss it.

Font Size: Is your card crammed with information? White space on the card will make it easier to absorb your message. If you have a lot to say, add it to the back of the business card. Is the print so tiny you have too squint to see it? This one is heading for the trash.

Contact Information: Your clients or potential clients should have as many means as possible to contact you based on their preference. Your business card design should include: voicemail, phone, fax, email, and website. Lack of contact information puts your card in the trash.

You only have one chance to make a great first impression. Make sure you invest in the best business card design you can afford. The business card is your introduction to a client, for the low cost per card that is money well spent.

Based on an article By Darrell Zahorsky, About.com
Knowledge Sharing

In business, and in life in general, one must continue to learn in order to grow. This past weekend, I had the pleasure of attending a sales training seminar presented by Che Brown from Partners in Learning.  He shared with us that "one great idea could change your life". Well I'd like to share one of the many great ideas that he shared with us.
 
The Elevator Pitch  - Start off with the question.. "You know how???" and define the problem you/your business solves. Follow it up with how you solve the problem you've presented. For instance, my elevator pitch is:

"You know how soloprenuers are stressed and concerned about getting things done while trying to care for their clients.  administrative partners assists soloprenuers in caring for the day to day operations of their business by providing administrative, operations and project management support."

I've used it already with many great results! Thanks Che for this great idea.
administrative partners, llc is a virtual support practice that is committed to nurturing collaborative and efficient partnerships with its clients. We support and develop future growth of businesses by working closely with business owners that recognize that they can't do it by themselves. We provide business solutions for small business owners at various stages in their business. These services include project management, administrative productivity and efficiency consulting, assistance for start up business as well as a growth package for business owners ready to reach the next level.
Tamika R. Johnson, MBA
Virtual Business Manager
Administrative Partners, LLC
office: 301.249.1891; fax: 240.823.9367
tamika@administrativepartners.net
www.administrativepartners.net