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Thoughts from Your Administrative Partner

We are halfway through the year and its time to revisit your business goals for 2009. Have you made progress on the tasks you've set out to accomplish? Have you been productive in caring for your day to day operations? You've heard all about social media avenues, have you determined if social media is right for your business? Have you set up metrics to measure your success? Now is the time to revisit those goals and make adjustments as necessary to ensure your business experiences tremendous growth in 2009.
Until next month - all the best in business.
Tamika R. Johnson, MBA Virtual Business Manager administrative partners, llc tamika@administrativepartners.net |
Does Your Business Card Pass the Trash Test?
Your business card is often the first impression a potential client
has with your company. The business card design and message will
ultimately determine whether it gets thrown in the trash or filed for
contact later.
Reach in your wallet and pull out your business card. Your Small
Business Information guide has put together the business card test.
Learn if your business card will pass or be trashed.
Size: Does your business card conform to the traditional size
of 3.5" by 2"? Anything greater will not fit in wallets or most
business card holders. End result trash.
Paper Quality: Is your business card design of professional quality or is it flimsy with perforated edges? Cheap cards are trashed.
Ink: Drop some liquid on your business card. If the ink runs, it's in the trash.
Color Test: Colorful cards can add to your professional
image. Too much color can be detracting. Trash your card if it is black
and white or has more than 3 colors unless it's a photograph.
Message Design: Your business card should clearly tell people
what you do and offer a meaningful benefit. No message adds confusion
so your card ends up in the trash.
Image Match: Your business card design should match your
business image. If you're a designer, then the card should be creative.
If your card is out of synch with your image, time to toss it.
Font Size: Is your card crammed with information? White space
on the card will make it easier to absorb your message. If you have a
lot to say, add it to the back of the business card. Is the print so
tiny you have too squint to see it? This one is heading for the trash.
Contact Information: Your clients or potential clients should
have as many means as possible to contact you based on their
preference. Your business card design should include: voicemail, phone,
fax, email, and website. Lack of contact information puts your card in
the trash.
You only have one chance to make a great first impression. Make sure
you invest in the best business card design you can afford. The
business card is your introduction to a client, for the low cost per
card that is money well spent.
Based on an article By Darrell Zahorsky, About.com
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Knowledge Sharing
In business, and in life in general, one must continue to learn in order to grow. This past weekend, I had the pleasure of attending a sales training seminar presented by Che Brown from Partners in Learning. He shared with us that "one great idea could change your life". Well I'd like to share one of the many great ideas that he shared with us. The Elevator Pitch - Start off with the question.. "You know how???" and define the problem you/your business solves. Follow it up with how you solve the problem you've presented. For instance, my elevator pitch is:
"You know how soloprenuers are stressed and concerned about getting things done while trying to care for their clients. administrative partners assists soloprenuers in caring for the day to day operations of their business by providing administrative, operations and project management support."
I've used it already with many great results! Thanks Che for this great idea. | |
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| administrative partners, llc is a virtual support
practice that is committed to nurturing collaborative and efficient partnerships with its clients. We support and develop future growth of businesses by working closely with business owners that recognize
that they can't do it by themselves. We
provide business solutions for small business owners at various stages
in their business. These services include project management,
administrative productivity and efficiency consulting, assistance for
start up business as well as a growth package for business owners ready
to reach the next level. |
Tamika R. Johnson, MBA Virtual Business Manager Administrative Partners, LLC
office: 301.249.1891; fax: 240.823.9367 tamika@administrativepartners.net www.administrativepartners.net
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