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The web's premier FREE online resource for business-critical information. April 2012
Greetings!  

Earth Day is April 22 and a great opportunity to take a moment and think about the impact of your business on our environment, how you can be more "green", and capitalize on the opportunities a more aware customer can bring to your business.

WBS has an entire section on Going Green for business - we've highlighted some quick tips, and resources for you in this newsletter to get you going. 

Visit WBS online now >  
Earth Day

 

Earth Day is the perfect jumping off point for small businesses to start going green

As Earth Day approaches, many business owners are looking for ways to help out Mother Earth, and what better way than having their business go green?

Learn More >   

Greening Your Small Business

 

The idea of making a business green is not without controversy. Some argue that the concerns over global warming are exaggerated and that efforts to change behavior to reduce human impact on the Earth's environment are unnecessary. Debate rages in the scientific community, as well, over the idea that humans are causing environmental degradation and that something needs to be done to reduce the damage.

 

 

Whether it is belief in these warnings or just recognition of a business opportunity, companies in the U.S. and elsewhere have begun to embrace the green movement with increasing fervor.  

 

Learn More >    

 

Book Recommendation:

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage   

by Daniel C. Esty 

Marketing Your Business 

The Web provides a "earth-friendly" way to market to your customers    


Hundreds of millions of people have already created accounts with Twitter, Facebook and LinkedIn, and thousands more are signing up every day. Chances are good that your target market is using those sites as a way to connect with people and brands. It's a great time to create a profile for your business and use these sites to your advantage.

Social media profiles may not cost you any cash, but there is a time commitment. Since using the sites effectively is all about building relationships, you need to narrow your ambitions to fit your available time.

 Learn More > 

Book Recommendation:
Guerrilla Marketing Goes Green

By Jay Conrad Levinson, Shel Horowitz

 
 
Human Resources


Survey looks at healthcare bills affecting small businesses 

 

The Patient Protection and Affordable Care Act is closer to becoming a reality, as the Supreme Court will hear opening arguments this week. However, most small business owners have not made any changes in their plans because of the case, according to a survey from eHealth, Fox Business reports.

The Small Employer Health Insurance Survey questioned 236 small business customers to see where the companies stood on the proposed new bill and if they believed small business challenges would arise because of it. This bill will require businesses with more than 50 employees to provide health insurance for their employees.   

 

Learn More >


Business Speak
  
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Small opportunities are often the beginning of great enterprises.
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Dennis Conner    

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In This Issue
Greening Your Small Business
Managing Your Business
Human Resources
Small Business Poll
Tip of the Month
WBS Quick Links
Connect to WBS

 

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Small Business Poll

Which "green" actions do you think will be most impactful?   

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WBS Marketplace

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Tip of the Month

5 Easy Steps to 'Green' Your Business

   

  1. Turn off lights, computers & other electronics when not in use
  2. Use compact fluorescent light bulbs
  3. Lower thermostat by a few degrees for winter & raise it by a few degrees for summer
  4. Use electronic-only documents whenever possible  
  5. Refill printer ink cartridges rather than buy new ones
 
More Green Tips at WBSonline.com.

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