Tourism & U: News you can use

The Tourism Center is a collaboration of the College of Food, Agricultural and Natural Resource Sciences
and the University of Minnesota Extension.

Winter 2009

In this issue
Green is golden
Market insight
Service splendor
Recession storming
Quick Links
Tourism Fact
95% of MN residents
think tourism is
important to 
state economy 
We're pleased to share our inaugural newsletter offering with you! 
For more than 20 years the University has prepared and supported the tourism industry with outreach, education and research. While our efforts have always been essential, now more than ever our timely research and educational offerings are critical for tourism industry success & sustainability.

Quarterly updates and opportunities will be presented in your inbox. Read, learn, ask: we're here for U!
Ingrid Schneider, Director
Green is golden

Green continues to dominate the headlines in tourism and beyond. Specific tourism related information is now available at the new 'Travel Green Minnesota' website . See how the MN tourism industry sustains itself according to the 'state of sustainable tourism' survey.  See recent developments for green festivals/events and resorts

Read on to get more details for sustainable tourism in general or green tourism more specifically...
Market insight

Who are they, what are they doing and what are they spending? These are 3 essential questions for almost everyone in the tourism industry. Check out the latest market research and economic impact figures on MN tourists statewide or by county . If you're interested in regional results, view them at this research link. Do you need more specific information for your community? Consider compiling a specific market area profile: significant detail at a time when markets matter.
Need additional information? Contact us to see how we can answer your market information questions.
Service splendor

According to the 2020 Tourism Survey, nearly 9 in 10 of those in the tourism industry identified customer service as a key business operating issue.  When WAS the last time you addressed service and how does your service model consider our diversifying market?
Register for customer service spring training or, better yet,  consider training your entire community... 
Recently read: Recession Storming

Rupert Hart's recent release 'Recession Storming' (2008) provides an accessible, action oriented and attainable plan to not only survive, but thrive in economic downturns. Within four broad categories, Hart identifies numerous tactics to maximize your opportunity: make the most of your existing customer, maximize margins through pricing, new product opportunities, and new market expansion. Not surprisingly, customer relations and internet marketing are a common theme.