September 2010
News to infuse
Village Candy
344 Beaver Street
Sewickley PA
Tues - Sat 10-5
Wed til 8 (except this Wednesday, September 1)
School Daze Edition
Fudgie Wudgie
Halloween and beyond
Sugar Free
Chiller Theater
Bo, No and Mo Return
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Greetings fellow candy lover!

RUMOR CONTROL ALERT: Village Candy is not going anywhere!

Sewickley is a small, charming town, and a wonderful characteristic of that authenticity is its close-knit community. People look out for each other, neighborly hellos are a given and word travels fast. It wouldn't be out of the question to see the ghosts of Norman Rockwell or Andy Griffith walking down Beaver!

The Village has come under assault from the economy, but really no more than the rest of America. Villagers are concerned and curious, and it's uncertain how some local "news" incubates. Whether it's true or not, news can often change in context and content along its route. In order to get straight to the point, you need to go straight to the source.

Village Candy is open for business, has not changed ownership, is not changing ownership, is not moving, and is not closing. Parents may find this disconcerting when it comes to their children's teeth or allowance, but it's a fact. Consider us to be an anchor in rough waters, and let that be the end of it.
Fudgie Wudgie
The Wait Was Worth It!

Fudgie Wudgie FudgeWe at Village Candy have been asked many times if we carry fudge. We never have, always wary of quality fudge's short shelf life. But we think we've come upon a great tasting product that is individually wrapped in single-sized servings. And it's not filled with all kinds of stabilizers and preservatives.

Fudgie Wudgie has been hand crafting premium fudge and chocolate in Pittsburgh since 1983. They prepare their recipes from scratch using the freshest cream and butter from select local creameries and all-natural ingredients that are not overly processed. Fresh fruits, spices, pure cane sugar, imported Belgian Chocolates, Tahitian and Madagascar vanillas are gently blended in 50 pound batches using Vermont maple-wood paddles and stirred in copper kettles over an open flame. A dedication to quality ingredients and small batch production helps to create their award-winning confections.

Come in to Village Candy and sample Fudgie Wudgie fudge in Belgian Chocolate, Dark Chocolate, Chocolate Cheesecake, French Vanilla, Coconut and Peanut Butter.
Halloween is Almost Here
It is THE Candy Holiday

Blood BagTwo months to go, and you haven't even come up with an idea for your Halloween costume! Why not integrate this lovely Candy Blood Bag into your ensemble. It's "non-intrusive" and it's just your type.

In addition to this tasteless (correction: tastes like strawberry) gag, Village Candy has been receiving all sorts of goodies for Halloween and the fall season. Specially decorated chocolates, an array of novelties, orange and black gummi bears and worms, candy corn AND Indian corn, sweet jelly pumpkins...the list goes on and on.

Make Village Candy your sweet Halloween party headquarters!
Refortified Sugar Free
We're listening...

GoLightly Sugar Free Fudgie RollsWhen Village Candy first opened, we stocked a large inventory of sugar free candies. But they just sat not collecting cavities. So we trimmed our diabetic-friendly offerings to the bone. Well, maybe we over did it. We sampled and found some tasty treats, and now our sugar free is back in business!

GoLightly Sugar Free comes
from Hillside Candy in Hillside, New Jersey. They are one of the oldest sugar free candy companies GoLightly Sugar Free Mint Candyin America, and sugar free has always been their main business. GoLightly sweetens with SplendaŽ, and all GoLightly is gluten free, trans fat free and sugar free. We offer their Fudgie Rolls and Mint Candy.

Eda's Sugar Free Butterscotch CandyEda's Sugar Free Candy comes all the way from Philadelphia. In 1957 Paul Lehman wanted to make a sugar free hard candy for those unable to have sugar for whatever reason. He affectionately named it after his wife Eda.

Over the years that vision has grown to include fitness and health conscience Eda's Sugar Free Mixed Fruit Hard Candyindividuals. Eda's has fewer calories than ordinary brands and no fat content (the brand, not Paul's wife). It also promotes a healthy lifestyle through a "salt free" proprietary recipe which includes the use of sorbitol, a cool refreshing sugar substitute which occurs naturally in many fruits and berries. All Eda's candy contains no sugar, no salt, no "net" carbs, no cholesterol and no trans fats. We offer Eda's Butterscotch and Mixed Fruit hard candies.

And, as usual, we carry an assortment of sugar free gum, mints and great tasting Asher's sugar free chocolates.
Chiller Theater
A report on all things sodarific: what's new in the fridge, tastings and interesting tidbits from the world of bottled effervescence.

So we wanted to do something unconventional, something never before tried, something bold and uncharacteristic to start off the new school year. We put our heads together (which actually hurt), pooled our brain trust and came up with...

You Rang...The Newest of the Gnu Soda Tasting 2010
Saturday, September 25, 5:30pm to 6:30pm

A rogue shipment of bubbly beverages should be trickling in before then - old favorites back again, and new potable potions never before seen. A few to consider: Barritt's Bermuda Ginger Beer (the Dark & Stormy original), Henry Weinhard Root Beer (consistently voted the # 1 root recipe), Maine Root Mandarin Orange, Myers Avenue Red Root Beer, So Duh! Rockin Root Beer and Waialua Kona Red Hawaiian. Plus, back for a limited run, Pink Love Potion #69. So on Saturday, September 25, from 5:30pm to 6:30pm, we'll offer up a variety of these crisp, refreshing formulas for all (who register) to sample. AND THIS ONE WON'T EVEN REQUIRE A BALLOT! Remember, it's always free and fun, but you must RSVP before it's too late.

We guarantee there will be several that you've never had before. Come sip some savory sodie pop on, and with, us - register now!

Turkish Taffy is Back!
Bo, No and Mo Resurface

Bonomo Turkish TaffyBonomo Turkish Taffy is a chewy candy bar that comes in vanilla, chocolate, strawberry and banana. It was invented by Victor Bonomo, a Sephardic Jew whose father, Albert J. Bonomo, had emigrated from Turkey and founded the Bonomo Company in Coney Island, NY in 1897, producing saltwater taffy and hard candies.

According to Victor's son Tico, Turkish Taffy "was not really a taffy, but what is technically known as a short nougat," consisting of a batter of corn syrup and egg whites that was cooked and then baked. It also wasn't Turkish, but created after World War II in the Bonomo factory.

The taffy was originally distributed through Woolworth's in large sheets from which pieces were broken off with a ball-peen hammer at the counter and sold by weight. In the late 40s the company released a version in candy-bar size could be whacked against a hard surface to break into bite-sized pieces. A bar still cost 5˘ in the 60s.

In 1949, Turkish Taffy became one of the first forms of candy advertised and marketed on television, when Bonomo created and sponsored The Magic Clown on NBC Television. I still remember an ad on a New York City television show, "Wonderama" that featured puppets named Bo, No and Mo.

In 1980 the candy became part of Tootsie Roll Industries, and it was discontinued in 1989.

Bonomo Turkish Taffy made its official re-debut to the general public July 2, 2010, and Village Candy was one of the first stores to offer it, still in its original four flavors. We now also have individually wrapped pieces for a quick chew. Come in and check out a real piece of Americana!
Village Candy is an old-time, new-fangled retail shop specializing in a unique selection of retro and current bulk and novelty candy, artisan chocolates, glass-bottled pop and candy-themed gifts. Oh, and remember customer service? It's back!

We are here Tuesday thru Saturday 10 am to 5 pm, but on Wednesday we stay late until 8! We are closed Sunday and Monday.

Doug Alpern, Proprietor
Village Candy