David Velasco
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Hi, Thanks for checking out my "Trade Secrets" Newsletter.
I am sure you will find it very informative and fun to read.
Feel free to forward it to a friend and share this Newsletter with other hairdressers that you think may benefit from this information.
Enjoy,
David
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Michael Gordon
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David has made an indelible mark on the quality of work that our hair color department was able to produce.
I would say that every salon in America should have this book series. It is a must read, must know, must study course.
Michael A. Gordon
Founder
Bumble and bumble
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Beth Minardi
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Dear David,
I think this course could set a new standard for "Non-manufacturer" education.
You have done an EXQUISITE job writing a truly definitive work.
Again, your content is PHENOMENAL!
This shows what a wonderful teacher you are.
Beth!
Beth Minardi
Co owner: Minardi Salon NYC
www.minardieducation.com
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Dee Levin
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David,
When you told me that you were writing a book I knew that it would be good,
but what you wrote is the Encyclopedia of Haircolor!
Dee Levin
Salon Nornandee
Secretary of Intercoiffure-America
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Sheila Zaricor
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David,
I have just finished the first four chapters of your book and I must tell you that it is one of the best haircolor books I have ever seen.
One of the easiest to follow, great comments on the 'trade secrets', non commercial, and it is very obvious that you have a lot of knowledge and experience on haircolor from being behind the chair.
Fondly,
Sheila
Sheila Zaricor
Treasurer - International Haircolor Exchange
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intercoiffure
Member
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Join the Best!
Hairdressers Worldwide With more than 3,500 members in 44 countries, Intercoiffure Mondial offers a unique global network. Intercoiffure salons set the standers for style and professional expertise in the beauty industry. Members are more than just talented artist; they are also successful businessmen and women. INFO & MOVIE
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NCA MEMBER
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PBA MEMBER
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IHE MEMBER
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DV - TV Video Cast
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This Months Video Cast is: An Introduction into "Trade Secrets of a Haircolor Expert" How it came about and why I wrote it. Click Here to View Video
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How Haircolor Really Works
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 This Article Holds the Key to
Great Haircolor!!!
If you can understand this little piece of haircolor theory and do what it says, you will be well on your way to becoming a true Haircolor Expert!
Click Here to Learn More
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Great Gray Coverage
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When working on 75% to 100% Gray (non-pigmented) hair, there are several Ground Rules that we must abide by if we are going to be successful at gray coverage.
In the book, Great Gray Coverage,
I discuss six of these ground rules in detail.
Here I will share with you 3 of them.
Click Here to Learn More |
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Incredible Single Process Blondes
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What do you think of when you vision an Ash Blonde? That Wheaty Summer look or a Ice Cool Nordic looking Blonde. On the right person there colors look amazing, but on the wrong person, you will have a big disaster on your hands to correct. In this article you will discover How, Why & When to yous ash base colors. Click Here to Learn More
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Amazing Redheads
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In this book, Amazing Redheads, I teach you who are the people that have the best natural levels for becoming Great Redheads. But what if your client doesn't if into that "Best Candidate" column? What if her natural level is TOO DARK? Here's a couple of my favorite strategies for making a Very Dark hair person in to a Vibrant Redhead. Click Here to Learn More
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Exotic Brunettes
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 One would think that making a Gray hair person a Brunette would be no big deal,
and in truth, it isn't .
But making a person thats 75% to 100% gray /white a brunette and making it look very natural and still look good when the color starts to fade (as all colors will) is another story. Here you will learn how.
Click Here to Learn More
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Stunning Double Process Blondes
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This Months Color Correction Focus is on Double Process Blonding.
This is the one service, that if done incorrectly, you can literally destroy a clients hair. So it pays to get it right. Heres how to fix & never repeat a major DP problem.
Click Here to Learn More
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David's Haircolor Blog
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 A Word About Creativity!
I feel the word "creativity" is used way too loosely in our industry. Don't get me wrong; there are some truly creative haircolorists in our industry who really know what they are doing. But for the most part,
Click Here to Learn More |
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Testimonials
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People are Talking!!!
The Testimonials are beginning to pour in. Every day I get phone calls and emails from fellow hairdressers thanking me for what they have learned in the "Trade Secrets" course. So I have decided to share some of them with you.
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Thanks for reading my newsletter. If you have any comments or you'd like to get in touch with me feel free to call me at:
(215) 340-9898 or Click on the Blue link (david@dvsalon.com)
at the very bottom of this page and send me an email.
See you next month.
David
Aurthor of: "Trades Secrets of a Haircolor Expert"
www.HaircolorTradeSecrets.com
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