Fundamentals of a Social Media Policy
In a recent report, 13 billion businesses having a URL reported 7 percent have internet traffic going to Facebook. Chances are, on any given workday, your employees are online. Businesses that do not have a social media policy that explains the dos and don'ts expose themselves to significant risk.
There are several reasons why businesses should have such a policy.
1. Blogging: As defined, blogging is the posting of information (both personal and professional) on a site. This includes Facebook, Twitter, chats rooms, etc.
2. Electronic Media: An Electronic Media and Monitoring Policy addresses when and how to use company electronic equipment. A key component of this policy addresses a zero privacy expectation which is critical in defending certain allegations.
3. Social Media Guidelines: Does your company have a sponsored website? If yes, you may have a Facebook link were employees are allowed to post comments. How are you protecting yourself?
4. Social Networking: This part of the policy addresses how employees are to represent your business or speak about the company while off duty.
Good News! The law permits employers to regulate and even prohibit employees from engaging in online social activity while on company time or property. You can also limit employees from stating disparaging remarks as well.
Wording is a key factor to consider when interpreting and defending any policy. In this case, here are some best practices to consider as well:
· Keep social media policy in line with all other company
policy.
· Identify inappropriate behaviors such as bullying, embarrassing comments, vulgar, threatening, or harassment of others.
· Information regarding clients, operation practices, and projects cannot be discussed.
· Employee should not expect any privacy while using company property.
· Have legal counsel review the policy prior to distribution.
Creating and introducing any new policy can seem overwhelming. With social media is gaining momentum do not under estimate the importance of this policy. If you need assistance contact your legal counsel or HR Professional, and get started today!
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