Where you look is where you go!

Welcome back. I hope you have had a great summer. I know I did!

In August, I spent an amazing ten days hiking in the Saw Tooth Mountains of Idaho where I had the opportunity to travel down the rapids of the upper middle fork of the Salmon River. It was all part of an incredible seminar, titled “The Wilderness Experience.”

The seminar is designed to help participants step outside their personal comfort zones so they can get familiar with what that feels like and learn to take personal leadership in their own lives...

How effective is your core message?

One of the keys to effective marketing is to have a great core message!

Three questions your core message should always answer:

1. What is the product or service being provided
2. For Whom is the product or service intended
3. What is the impact the product or service will have

You must be able to articulate this in a clear, meaningful (to your target audience) way.

Check out your core message for your business and see if it answers at least these three questions.

Love Is...

I believe Bob Armstrong sent the following to me, although somehow I managed to save it without his name. Whoever sent it to me, I thought it was wonderful--not exactly "humor" in the traditional sense, But it made me smile, so that's close enough. Enjoy!

A group of professional people posed this question to a group of 4 to 8 year-olds, "What does love mean?" The answers they got were broader and deeper than anyone could have imagined.

The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift."

-Albert Einstein

You will find as you look back upon your life that the moments when you have truly lived are the moments when you have done things in the spirit of love."

-Henry Drummond