Avatar Studios Soundbender June/July 2011 Newsletter

Avatar Studios Newsletter

June / July 2011

Greetings!

Where did the time go? When you are busy, time seems to zip by. It seems that baseball season opened just yesterday and before you knew it, the NBA Championship came and went and so did the Stanley Cup finals. The New York market has been very hot and Avatar has been active with all kinds of recordings. Sometimes, if you are lucky enough, the sports world intersects with the recording world as in the case of a session in Studio C with New York Yankee Nick Swisher shown here in the middle flanked by producer Loren Harriet and Tino Passante of Avatar.

The Tony Awards

The 65th Annual Tony Awards was just broadcast on CBS on June 12 from The Beacon Theater in New York City. For almost two weeks leading up to the broadcast, Avatar's Studio A played host to the theater troupes featured in the awards show. Music for the performances were recorded and mixed on a hectic and fast paced schedule. It was business as usual for our staff. Viewership was up 9% in the important adults 18-49 demographic over last year, and up 2% overall, according to Nielsen preliminary ratings. In total, the ceremony had 6.9 million viewers and the show went without a hitch.