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Innovation Fun Fact | |
How do they make Candy Corn?
October finds many in North America and Europe celebrating Halloween on October 31st. Kids, dressed as ghosts, pirates and princesses will go "trick-or-treating" in their neighborhoods and collect candies and toys. I fondly remember trick-or-treating with my best friend Karen, getting candy apples and popcorn balls from elderly neighbors. What fun memories!
One of the most popular treats at Halloween is Candy Corn. First created in the 1880s, did you know that over 20 Million Pounds of Candy Corn is sold every year in the United States and Canada?
Click on the adjacent photo of these sweet treats to view a short video (approximately 3 minutes) on how candy corn is manufactured. |
| Three Simple Methods | |
for New Product Sales Forecasting
Despite all the fun "work" expended to develop a new product, we only should be working on products that will deliver financial rewards to the company. Certainly, there are products that "go viral" as illustrated by the re-discovery of Hush Puppy shoes in Malcolm Gladwell's classic "The Tipping Point." But, most of us need to provide specific metrics to our management in order to demonstrate that the new product idea will actually generate a profit.
Sales forecasts are tricky even for mature products in existing categories. In this issue, we offer some simple methods to estimate new product sales at earlier stages in the development process.
Read more about new product sales forecasting here. (Approximately 6 minutes reading time.) |
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Have You Seen Us Lately? |
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Social Media
You've probably heard that social media marketing is the "new" way to raise awareness of your new products. Global NP Solutions recently had a chance to talk about social media networking at the South Texas Section meeting of the American Institute of Chemical Engineers (AIChE-STS).
Click here to read more about the presentation. And click on any of the icons at left to follow us on Linked In, Facebook, or Twitter.
Facebook and Twitter followers will get $50 off any on-line NPDP Training class through February 2011. |
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Join Us for a Free Webinar |
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What is New Product Development?
Join us for a free 30-minute webinar on 20 October 2010 at 1 pm Central Time (2 pm EDT, 11 am PDT) for a free introductory presentation to NPD.
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