| Our Newsletter |
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Why "The Village"?
Often we've heard, "it takes a village to raise a child," where The Village  encompasses a variety of personalities: parents, educators, family, friends, counselors, law enforcement and fire fighters. Just as it takes a village to raise a child, it takes many personalities to successfully launch a new product in today's globally competitive world. But, in the case of New Product Development (NPD), these folks now include Management, Marketing, Operations, Engineering, Manufacturing, Research, Sales, Vendors, Suppliers, and, most importantly, the Customer. All of these personalities are linked together via New Product Innovation!
So in honor of nurturing a new product from the birth of a great idea to full grown commercial success, we provide monthly information through The Village newsletter! | |
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Greetings!
In this inaugural issue of The Village, we welcome you to an informational monthly bulletin for New Product Development Professionals, offering strategic innovation approaches to improve the efficiency and profitability in bringing your company's new ideas to the marketplace.
To continue receiving our monthly NPD newsletters, please click here to update your profile. |
| Inaugural Issue |
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 Welcome to The Village!
The Village is an informational monthly newsletter for NPD Practitioners and Professionals. We strive to enrich your understanding of New Product Innovation so you can improve your company's idea-to-launch processes, delivering profits faster and more efficiently than ever before! And just as you nurture your child to adulthood by imparting a clear set of behavioral values on him or her, we nurture the new product to market by imparting a clear, decisive Innovation and Technology Strategy to the NPD efforts. |
| Our Guiding Principles |
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| Three Foundational Areas for NPD
In this issue, we briefly explore the first of three foundational principles in NPD - Strategy. In upcoming issues, we will delve in the the fundamentals of Portfolio Management and NPD Process.
Learn More...Register Today for one of our NPDP Certification Workshops |
| Clear, Strategic Direction for NPD |
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 Senior Management sets the tone for your Innovation Culture
Corporate leadership teams must inherently support an Innovation Culture that will outlive the whims of economic cycles, turnover in management roles, and changing dynamics of complicated global industries.
As we issue in a New Year, why not take a solid look at your company's Innovation Strategy? Does it fully convey your vision to build an active Innovation Culture? Read on... |
| Top Transportation Invention of 2009 |
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USA Today Names the Flying Car as Top Invention in Transportation for 2009
 The 1100-pound Maverick, powered by a 128-horsepower engine, can travel at 80 mph on the highway and keep going off-road thanks to dune buggy-like construction. When there's no road, the driver raises a ram-air parachute and engages a propeller to take to the air. Congrats to Steve Saint of i-tec! | |
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