Medical Opportunities in Ohio 
 (MOO) Newsletter
 
Med Opps graphic
WINTER 2010
IN THIS ISSUE
Direct Mailing Tips
Economic Impact of Physicians
Community Based Recruiting
Regional Medical School Update
Midwest Winters
Articles of Interest
WHAT OUR CANDIDATES ARE SAYING...
"I don't think I have ever seen as effective a tool for both provider and hospital alike which is supported by a friendly, informed and truly dedicated staff.  Thanks Medical Opportunities for a continued job well done!" 
 
Dr. Charles K.
Medical Opportunities Candidate
OUR STATE PARTNERS
Get the Most from your Medical Opportunities Membership 
 
Over 400 NEW candidates have registered on the Medical Opportunities site in the last two months!  Follow these simple tips to make the sure that your opportunities are being seen. 
 
Direct Mailing Tips
 
Direct mail is still a widely used marketing technique, even with the popularity of e-mail marketing.  Physicians will still respond to a marketing piece sent via the U.S. mail.  One school of thought today is that since everyone is emailing, physicians aren't receiving as much direct mail from recruiters.  Therefore, your direct mail piece may stand out to them. 
 
Greetings!
 
Happy New Year!  Here to help you kick off 2010 is our latest issue of the Medical Opportunities in Ohio (MOO) newsletter.  This electronic newsletter has moved to a quarterly publishing schedule, with the next issue due out in the Spring.  We aim to include a variety of regionally and nationally focused articles in each newsletter for the benefit of recruiters and administrators alike.  In this Winter 2010 issue we highlight the financial impact that a physician has on their community, new regional medical school updates, ideas for recruiting your medical students and residents and user tips for the www.ohmoo.org website.  Enjoy!
 
Sincerely,
Deb Collier, Kim Burley and Jodi Schafer
Money housemoney housemoney house money houseEconomic Impact of Physicians on Their Communities 
 
Numerous studies have documented that physicians bring a tremendous financial value to the communities where they practice medicine.  Survey results indicate that there is a 900,000 to 1 million dollar economic impact to the community by each physician per year in addition to healthcare related revenue.  
 
Community Based Physician Recruitment ModelDr. Rudman with students
 
Recruiting challenges today have every community seeking out new and creative ways to attract and retain physicians to their areas.  Physician recruiters often struggle to get their communities involved in the overall recruitment process.  In 2008, a group of healthcare organizations in the Lansing, Michigan area formed a coalition, Capital Area Physician Experience (CAPE), to work together with each other and the surrounding community to attract and better retain physicians.
 
Medical School NewsMedical School 
 
An increase in medical school enrollment is one of the efforts underway to address the physician shortage.  Of note is the number of new medical colleges in the Medical Opportunities' service area that have opened or are in development.
Thriving in the Midwest Winter 
winter
 
In the Midwest, winter weather is a common topic of discussion during recruitment visits and can be a factor in medical staff retention.  Although physician recruiters and physician liaisons have been known to move mountains to meet the needs of their doctors, the weather is best handled with a positive attitude and some creativity.
 
MedOpps ExhibitUpcoming Exhibiting Schedule 
 
February
12th PA Student Presentation at University of Detroit Mercy, MI
25th CareerMD in Pittsburgh, PA
 
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Contact Us
 
Deb Collier, Kim Burley, Jodi Schafer 
(800) 479-1666

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