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One of the popular parlor games on
Wall Street these days is trying to predict how the holiday shopping season
will fare. If sales rise from last year, that may bode well for the economy
heading into 2010. If sales drop, well, that's not such a good sign.
Like many things related to Wall
Street investing, you could do exhaustive, detailed analysis to come up with a
prediction, or, you could pick one indicator that has some historical
significance and run with that. As it relates to predicting holiday sales, it
turns out that, "Christmas tree sales can be a good gauge of the strength of
the holiday-shopping season," according to The
Wall Street Journal.
So far, this simple indicator looks
positive. Christmas tree sales were up 6% the weekend after Thanksgiving and 3%
the following weekend when compared to the year earlier period, according to
ISI Group survey data as reported by the Journal.
Helping to corroborate the
Christmas tree indicator, the Commerce Department reported last Friday that
retail sales rose 1.3% in November, which was double the rate expected by
economists surveyed by Bloomberg. Consumers also seemed to be feeling a bit
cheerier as the Reuters/University of Michigan
preliminary index of consumer sentiment for December rose to 73.4 from 67.4 the
month before, according to Bloomberg.
The good news doesn't stop there.
Credit Suisse and JPMorgan Chase & Co. both raised their fourth-quarter GDP
forecast to a gain of 4.5% from the 3.5% pace projected at the start of the
week.
To the stock market, all this
positive news was apparently old news because for the week, the S&P 500 was
unchanged. Chalk that one up to the "wisdom of crowds."
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Data as of 12/11/09
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1-Week
|
Y-T-D
|
1-Year
|
3-Year
|
5-Year
|
10-Year
|
|
Standard
& Poor's 500 (Domestic Stocks)
|
0.0%
|
22.5%
|
25.8%
|
-7.8%
|
-1.6%
|
-2.4%
|
|
DJ
Global ex US (Foreign Stocks)
|
-1.8
|
37.8
|
40.7
|
-5.8
|
4.0
|
1.0
|
|
10-year
Treasury Note (Yield Only)
|
3.5
|
N/A
|
2.7
|
4.5
|
4.2
|
6.1
|
|
Gold
(per ounce)
|
-5.6
|
29.2
|
35.8
|
21.5
|
20.9
|
14.9
|
|
DJ-UBS
Commodity Index
|
-1.2
|
13.6
|
16.5
|
-7.7
|
-1.5
|
4.0
|
|
DJ
Equity All REIT TR Index
|
-1.5
|
23.8
|
51.5
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-13.6
|
0.1
|
11.3
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Notes:
S&P 500, DJ Global ex US, Gold, DJ-UBS Commodity Index returns exclude
reinvested dividends (gold does not pay a dividend) and the three-, five-, and
10-year returns are annualized; the DJ Equity All REIT TR Index does include
reinvested dividends and the three-, five-, and 10-year returns are annualized;
and the 10-year Treasury Note is simply the yield at the close of the day on
each of the historical time periods.
Sources:
Yahoo! Finance, Barron's, djindexes.com, London Bullion Market Association.
Past
performance is no guarantee of future results.
Indices are unmanaged and cannot be invested into directly. N/A means not applicable or not available.
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