Hosted by: The Bay County Chamber - Small Business Institute
Date: Wednesday, April 11th
Time: Breakfast & Networking: 7:30 a.m. / Program: 8:00 a.m.
Place: Holiday Inn Select (2001 MLK BLVD.)
Cost: Members: $13 / Future-Members: $15
Presented by:
Jack Kerigan, Owner
Kerigan Marketing Associates
Not all business communication trends are positive. Technology is advancing quickly in the first dozen years of the 21st century. With the increased use of mobile devices and our need for speed, electronic communications have become the norm. However, these written communications may be judged differently than you think and often affect your value. Learn how effective communications via email, texts, website posts and written letters can make a big difference on the image of business and the value (or lack thereof) the prospect assigns to you.
"How to Use Customer Service to Turn Transactions into Relationships"
There are two kinds of buyers out there; transaction buyers and relationship buyers.
Transaction buyers look at your company as just another vendor. They'll buy from you based on price or convenience. When a lower price or more convenient process comes along, they're history.
Relationship buyers view your business as an organization they can trust. They buy from you because you consistently overdeliver on service. Relationship buyers purchase more frequently and in larger amounts than transaction buyers.
Date: Friday, April 27th
Time: Registration - 8:00 a.m. / Program - 8:30 a.m. - 3:30 p.m.
Place: Chamber Boardroom (235 W. 5th St.)
Cost: $100 for members/$125 for future members (lunch included)
Receive $10 off total registration if signed up by April 23rd
Presented by: David Balmer, Dale Carnegie Training
