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JLCC Weekly Job Transition Newsletter June 2, 2009
Hi Everyone~  

I hope your week is going along well and a sincere welcome to all first time readers.  Our readership "family" grows by a few hundred each week.  I would like to open the weekly newsletter by answering a few readers questions so please feel free to start sending your questions in to mjackson@JacksonLifeCoaching.com and I will start posting and responding in the newsletter.   I will use initials at the end of the question so no names will be used!
 
I have been asked to start the social network up again and I will be working on that this coming week. 
 
The response to the free resume review was HUGE so please give me a week from the time you sent your resume to me.  Those of you who would still like to get in on that please send your resume to me via my E mail address.  I would like to give you voice to voice feedback via a call but I will send your brief review as a document if you wish. 
 
This weeks newsletter will focus on your on line branding so I hope you enjoy.  Always remember that our career coaching practice is available to you and your first session is free.
 
Have a Great Week,
 
Mikal
Twitter:                           MikalJackson
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Building Your On-Line Brand
me
 Building Your Online Career Brand: Five Tools for Job-Seekers
by Randall S. Hansen, Ph.D
 
. Are you still using Monster or CareerBuilder to post your resume or search for jobs? Are you wasting countless hours each day searching for jobs online -- with little or no results for all your efforts? Are you searching for a better way to find a new job or career? If you answered yes to one or more of these questions, this article will provide you with the tools to proactively take control of your job-search while using the Web to build your career brand. What is your career brand? It's a combination of your reputation as a worker combined with a promise of your potential and impact on future employers. Your career brand can start with a resume (if it's a good resume), but goes far beyond traditional job-seeking methods to include a plethora of tools. The goal of this article is to help you to understand and use these online branding tools to establish or build your online reputation. Branding guru Dan Schawbel refers to these as your "digital assets." The future of job-hunting -- your future success in job-hunting -- will require establishing and managing your online career brand. Career Branding
 
Tools 1. LinkedIn profile. If you are a professional -- or an aspiring professional -- you must have a profile on LinkedIn, a business-oriented networking site that consists of millions of experienced professionals from around the world, representing hundreds of industries from more than 200 countries. When you join, you can create a profile that can serve as both a resume and an introduction to your career brand. Once your profile is completed, you then build connections with other members, getting introduced to new people through the people in your network. Read Jason Keath's 6 New LinkedIn Job Search tips.
 
 2. Personal Website. One of the best ways to build and promote your career brand is by developing a professional Website that showcases your key accomplishments. At a minimum, you should buy a domain name based on your name (for example, mine is RandallSHansen.com) and publish your resume. Even better, publish your career portfolio, content-rich articles, and other keyword-rich materials that will lead prospective employers looking for someone with your qualifications directly to your site. Read more in my article, SEO for Job-Seekers: 10 Tips for Building Your Online Brand.
 
 3. Twitter account. Every day, more and more individuals and businesses are tweeting information, ideas, links, and more Ð all in under 140 characters per tweet (message). Twitter, a networking and micro-blogging site, enables people to connect and communicate -- developing both a following of people as well as following the tweets of others. Tweeting key information, resources, and other professional advice -- while building a following -- is a very easy way to build your career brand. Read this great blog post, , as well as Andy Headworth's The Ten Commandments for Job-Seekers on Twitter.
 
4. Professional blog. If you are a decent writer and can commit to writing regularly, creating a professional blog is a great tool for building your career brand. A blog is a specialized Website that focuses on a particular subject (person, industry, profession) that can include news, analysis, commentary, and links in a variety of formats (including print, audio, images, and video). Showcasing your expertise and knowledge of your industry or profession is an excellent way to build your career brand. Read Darren Rowse's How to Build Your Personal Brand Through Your Blog, as well as my article, Tips for Blog Publishing Success.
 
5. Social networking profiles/accounts. Consider joining at least two social-networking sites. One should be a general social-networking site, such as Facebook, and one should be career-specific (which you can find by searching Google -- most professions have multiple networking sites). While social networking is just that -- social -- remember that networking with others (online and off) is one of the most powerful tools of job-hunting as the majority of jobs are filled through referrals, not through responses to job postings. Read Dan Schawbel's article: Twitter, Facebook, Digg: Can You Join Too Many Networks?
 
Final Thoughts
There is no question that your future job-search success depends on building and developing your online career brand. Instead of investing wasted hours posting your resume on the major job boards and applying to jobs that may not even exist, use that time instead to focus your energies on following the advice in this article to build your online career brand -- even simply starting with one of these tools and moving to the others as you have more time. Employers have been Googling job applicants for years to learn more a out their online career brand, but even more so in the future, employers will treat the Web as one giant database of potential job applicants -- and you'll need to have a strong online brand to be found.

HOW TO WORK WITH RECRUITERSrecruit

 It's so simple, and so few candidates do this. And the higher up the management chain the candidate is, the more effective they can be using this strategy. Interestingly, the higher up the management chain the candidate is, the LESS LIKELY they are to actually do this! It's such an easy way to stand out, such an easy way to get priority and additional help from recruiters.

But you've got to adopt a different paradigm - Flip your old way of thinking 180 degrees.

Stop even thinking that a recruiter works for you...they don't. They work for the client, and are paid only if they find an exact match in a competitive recruiter market. Retained recruiters are also paid to find exact matches. Even if you suggest that you'll throw business to the recruiter when you land your management job, a recruiter is in the immediacy business, and operates just-in-time. So next year or next month provides little incentive.

Recruiters work with hundreds or thousands of candidates at the same time. Why aren't you getting a call back to "check in"? Not the recruiter's job, and there's just no time. You're asking them for help, remember?

So how can you change this? Adopt the mentality that YOU WORK FOR THE RECRUITERS!

OK, you don't want to be a headhunter...so how are you going to work for recruiters? Here's 10 tips:

Work for the Recruiter - Tell the recruiters you work with that you will work for them...and mean it. Back it up by giving them information about available jobs and candidates.
Be an exact match - Give FAST turnaround and customize your resume within hours to be an exact match for the job. The fastest matches get interviews.
Provide Value - Every time you speak to a recruiter, have something to give them that they find valuable, even if they call you - A job lead, a candidate referral, a web resource, a networking event.
Personalize - Not every recruiter goes to networking events, so provide value that's important to THAT recruiter. Recruiters specialize, and most Technology recruiters can't help your friend in Accounting. Ask the recruiter what information is valuable - what should you keep your eyes open for?
Be responsive - Call the recruiter back quickly. Recruiters win interviews by responding quickly. If you respond quickly, the recruiter has a better chance of getting you an interview.
Co-Opt - Make the recruiter feel like a friend. People naturally work harder for people they like.
Respect the recruiter's time - email is an efficient communication for the recruiter.
Be a Fountain of Info - About your past employer, about current interviews, about jobs you've seen. Tell all - information is your best currency.
Help in matching - If you see a job that a recruiter lists, IF YOU ARE A MATCH - send an email with your resume attached (revised to match the job & keywords), and let them know why you are a match.
Provide introductions - Set up in person meetings with Hiring Managers and candidates. If you can't do in person, use emails and/or LinkedIN.

And as a bonus, #11
Be Positive and friendly - Be nice, make their day, tell a funny joke. Recruiters don't like putting bitter people in front of clients.

I can't tell you the number of candidates who put themselves in conflict with recruiters by with holding information, even when directly asked. The job market is more an d more transparent each day, so telling a recruiter what companies you've interviewed with, what jobs you see, won't increase competition. If that recruiter doesn't pitch the company for the job order, someone else already is. So withholding doesn't lessen your chances of getting THAT job, but it creates mistrust between the recruiter and you.

I challenge you to try this tactic for a month. After you're HONESTLY tried these tips. if you find recruiters who don't respond to this...fire them and work with someone else.

In This Issue
Article Headline
Featured Article
Featured Article
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WHO TO FOLLOW ON TWITTER WHEN JOB HUNTING!
Twitter accounts that post current Job Openings:
@EMCCareers - EMC Job PostingsEMC ranks among the ten most valuable technology companies, alongside Cisco, Microsoft, Intel, and Oracle.
@WeidertGroup - Weidert Group has an opening for a  PR/Client Services internship
@WBCareers - Warner Brothers Career Opportunities - Hiring Now !
@37Jobs - 37 Signals Job Board
@go2JobBoard - BC Tourism and Hospitality Jobs

@careers20 - Sean Harry Career Tips
@hcareers - Leading Job Board for Hospitality Industry Jobs
@WhistlerJobs - Official Twitter of Whistler Blackcomb Recruiting, jobs, jobs, jobs! Come work at the top ski and snowboard resort in the world
@workingcom - Tweets Job Listings and Career Advice
@FullhouseCareer - Job Postings from Fullhouse Interactive
@JobsForKarma - Post and Find Jobs through JobsforKarma Tweets - Community Job Board.
@CDN_Recruiters - Platinum Staffing Solutions - Job Postings

@UPMCCareers - UPMC is an integrated global health enterprise headquartered in Pittsburgh, Pa., and one of the leading nonprofit health systems in the United States.  UPMCC Has positions available NOW!
@JennStockton - Jennifer Stockton - Kaiser Permanente Technical Recruiter, Healthcare, IT, Sourcing, Recruiting
@DeloitteTalent - Deloitte Job Postings and Tips
@TWC_Recruiter - Time Warner Cable Job Postings from Mark Sullivan
@jobnet360 - Job Search Engine
@novotusjobs - Real Jobs. Real Companies. All the time. That's how we roll
@KPMG -   KPMG Careers
@indeed - Indeed Job Board Tweets
@TalentInsight - IT Job Postings
@Jobs_Now - Immediate Job Openings
@Web_Design_Jobs - Web Design Job Postings and Tips
@Aculis - Aculis has IT positions open Now! Follow @Aculis for more info
@fpcnational - Currently has job openings nationwide in over 40 Industries
@GetHiredGuru - Staffing Insider, Trina Spruance. Your JobSearch GPS: offering turn by turn directions from Here to Hired
@DebraWheatman - Career Strategist, resume writer, Career Columnist at Epoch Times
@careerprospects - Tweets from Careerprospects.com re: Job Openings
@KeppieCareers - Miriam Salpeter of KeppieCareers.com
@AResumes -   Traci Thompson - Resume and Cover Letter Pro
@TwitJobsUK - UK Job Postings - Find and post UK Jobs here

@TwitJobsMedia - Media Job Postings  - Find and Post Media Jobs here

@TwitJobs_Sales - Sales Job Postings  - Find and Post Sales Jobs here

@twitjobsGRAD - Job Postings for Graduates - Find and post Jobs for Graduates here

@twitjobsCreativ- Job Postings for Graduates - Find and post Jobs for Graduates here

@twitjobsFashion- Job Postings for Graduates - Find and post Jobs for Graduates here

@RichmondJobNet - Richmond Virginia Job Postings
@JobShouts - Follow @JobShouts for current Job Postings

@StartUpHire - Follow @StartUpHire if you are interested in Jobs at VC backed companies

@TwitHire - Follow @TwitHire for Current Job Postings
@CFA_Tweets -   For Tweets about job openings,  the economy and architects & interior design career opportunities

@AeroCareer - Follow @AeroCareer if you are seeking an Aviation Job
@AllCasinoJobsOnline -  Thousands of Jobs Openings at US Casinos.  Follow @allcasinoJobsOnline if interested.

@career_advisor - Jason Lesher Career Advisor and Recruiter

@GetEditingJobs -  Editing Job Postings and Editing Career Tips

@wFreelanceJobs - Tweets about Freelance Design Jobs
@MediaMatchJobs - TV and Film Production Job Alerts
@recruittweet - Recruiting tips and job postings for job seekers
@recruitlocal - Tina Krater - Bio Director of Sales for Regional Job Boards and Virtual Career Fairs
@philrecareered - Phil Rosenberg - Recareering Tips and Tweets

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